Convince & Convert

FEBRUARY 20, 2015

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around. What Can You Do Now?

Buy 60

Buy Retail Price Widget 60

Ignite Social Media

OCTOBER 27, 2021

Social commerce has significantly evolved over the last few years. increase in retail social commerce sales , a trend that’s expected to continue to grow in the coming years. It’s evident that with the plethora of shoppable features available across social networks, audiences are beginning to take advantage.

Social Media 166

Social Media Social Networking Instagram Trends 166

Webbiquity SMM

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Ignite Social Media

JULY 31, 2019

On a quest to become your go-to social network for shopping , Pinterest is adding a new button that says “More from [brand]” under Product Pins. When you click through an item, you’ll be taken to the retailer’s website, so you make a purchase. Interested in knowing more? Ready to make a change?

Trends 126

Trends Social Media Price Retail 126

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

JUNE 28, 2021

Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. Now, social is no longer just your showroom, it’s your point of sale. Extend your storefront into social networks.

Buy 110

Buy Trends Upcoming Retail 110

Pam Moore

NOVEMBER 23, 2017

Too many times they think it's just for the big online and offline retailers. You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. The truth is even small businesses can join the Cyber Monday and online holiday sales to drive business results. Need us to help train your team?

Social Media 165

Social Media How To Marketing ROI 165

Twist Image

JULY 31, 2014

Most retailers struggle to retain customers because of digital technology. It''s easy for a potential customer to walk through a physical retail environment, and then use their smartphone to either find a better price, become more informed about their purchase or ask their social network their thoughts on the pending purchase.

Retail 91

Retail Analytics Research Buy 91

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. ” The result?

Mobile 149

Mobile Team Retail Journal 149

Sprout Social

JUNE 27, 2023

This gives you rich, holistic brand insights across key performance indicators (KPIs) to fortify your social strategy, as Benefits Cosmetics found when analyzing this data to learn more about their audience. Boost sales conversions Social proof is everything.

Review 128

Review Brands How To Analysis 128

Twist Image

JULY 23, 2018

But working directly with big brands for bigger media buys, without agencies in the process, is a new phenomenon for Amazon. It could be eye glasses, shoes, mattresses, search engines, online social networks, etc. It enables Oreo to bring flavors not available at local retail (or in the consumer's region) into their home.

Retail 49

Retail Consultant Advertising Startup 49

Twist Image

DECEMBER 5, 2014

Here''s the scene: I''ve been thinking about buying some stuff (books, yoga mats, whatever.) So, as I peruse this pretty little thing called, "The Interwebs," I''ve been either buying stuff or dumping stuff into a shopping cart. And, is this retailer, now doing co-op advertising and charging the brand for all of this?

Retail 72

Retail Advertising Buy Data 72

Twist Image

MARCH 15, 2011

Gift cards are big business these days and many retailers are getting in on the action. The current incarnation of these gift cards assigns Facebook Credits into your Facebook profile, which can be used to buy stuff like virtual tractors in the popular online game, Farmville , or toward other virtual goods. It's not just Best Buy.

Facebook 111

Facebook Retail Buy Analytics 111

Hootsuite

FEBRUARY 3, 2022

First, let’s look at some quick stats to set the stage for how much of your potential audience is accessible through Facebook Messenger: Chat and messaging are the most-used types of websites and apps, followed by social networks. More than 16% percent of people use social media messaging and live chat services for brand research.

Facebook 145

Facebook HootSuite Retail Conversation 145

The Realtime Report

DECEMBER 16, 2013

Facebook’s new offline sales measurement trick could make ad clicks obsolete – retailers using Facebook’s Custom Audience campaigns can now measure their offline sales; previously, offline conversion measurement was only available for advertisers working with a Facebook measurement partner (TechCrunch).

News 156

News Instagram Social Media Twitter 156

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Are they fickle with the brand of toothpaste they buy? Do they use social platforms and if so, how often and why? Thanks for dropping by.

Research 265

Research Social Media Marketing Retail 265

Hootsuite

MARCH 8, 2022

Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy. In the meantime, unique Product Pin formats, intelligent ads, and other shopping tools make it easy for people to search, discover, and buy your products from Pinterest. 48% of Americans purchased something on a social network in 2021.

Features 114

Features Price Buy Campaign 114

SocialFish

JULY 15, 2020

Crowdfunding is a popular way for businesses, non-profits, and individuals to raise money by leveraging on social networks. Also, note that there are different ways of crowdfunding; you can request straight donations only, or create a t-shirt design representing your cause and ask people to buy one or more t-shirts.

Delicious 130

Delicious Eventful Committee Groups 130

SocialFish

JULY 15, 2020

Crowdfunding is a popular way for businesses, non-profits, and individuals to raise money by leveraging on social networks. Also, note that there are different ways of crowdfunding; you can request straight donations only, or create a t-shirt design representing your cause and ask people to buy one or more t-shirts.

Delicious 130

Delicious Eventful Committee Groups 130

Webbiquity SMM

MARCH 28, 2011

social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. Still, social media is rapidly becoming an essential component of the b2b marketing mix. 65% of journalists use social media to conduct research for stories. •

B2B 190

B2B Social Media Comparison Discount 190

Firebelly

NOVEMBER 30, 2009

Digitalia | Indianapolis Social Media Marketing « Social Networking Meets Game Consoles | Main | Social Media Marketing Checklist from SES Chicago » November 30, 2009 Cyber Monday Is Here! Nearly 80% of online retailers say their sales went way up last year on Cyber Monday. Buy electronics now.

Retail 100

Retail Paid Search SMS Syndication 100

Diva Marketing Blog

MAY 8, 2014

The interweb and smart phones forever changed how we buy, what we buy, where we buy. What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share. Girlfriend, are you in a quandary about which cute dress to buy?

Smart Phone 76

Smart Phone Retail Mobile Buy 76

Ignite Social Media

JANUARY 25, 2017

The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 That includes $122.9

CPM 60

CPM Discount Buy Cost 60

Janet Fouts

DECEMBER 30, 2014

They’re not buying homes yet, they’re renting or living with parents. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. So let’s quit focusing on labels shall we?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Pam Moore

NOVEMBER 23, 2018

Too many times they think it's just for the big online and offline retailers. You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. Social Profit Factor Training Academy and Marketing Nutz Can Help! . The truth is even small businesses can join the Cyber Monday and online holiday sales to drive business results.

Tips 60

Tips Training Retail Mobile 60

Pam Moore

NOVEMBER 23, 2018

Too many times they think it's just for the big online and offline retailers. You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. Social Profit Factor Training Academy and Marketing Nutz Can Help! . The truth is even small businesses can join the Cyber Monday and online holiday sales to drive business results.

Tips 60

Tips Training Retail Template 60

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).

Engagement 136

Engagement Brands Review Influencer 136

Twist Image

SEPTEMBER 28, 2012

With close to one billion connected people who are there for social reasons, there is an underlying economy that Facebook is capable of grabbing (see my blog post on F-Commerce above). mobile social commerce. online social network. social media. social shopping. Physical and virtual combined. apple store.

Adwords 102

Adwords Facebook Retail Apple 102

Sprout Social

MAY 9, 2023

Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

JULY 4, 2022

Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. more likely than other platform users to create a post and tag a brand after buying a product. But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Try adding a YouTube channel to your social media arsenal. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Adam Cohen

JULY 16, 2010

Is anyone buying more?&# Mpace I will not comment about anything Old Spice – f'ing brilliant [link] adamcohen lol – Thanks Mike blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. More about this blog here. Thanks for dropping by.

Badge 201

Badge Disqus Web 2.0 Retail 201

Twist Image

JANUARY 3, 2012

More social. Social Media and online social networking has changed the very fabric of business and society. Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social. networked appliances. social media.

GPS 106

GPS Microsoft Apple Loyalty 106

Direct Marketing Observations

APRIL 7, 2011

When we add mobile and mobile social to the mix, the old adage of you never get a second chance at a first impression will have never loomed more large. But I do want to possibly buy your product. Make it simple. Want to get ahead of the curve?

Brands 166

Brands Retail Mobile Sites 166

Bill Hartzer

MAY 12, 2011

Already an established and trusted leader in helping retailers effectively expand their reach to Facebook Platform, comparison search engine SortPrice.com has rolled out an updated version of its Store Application for Facebook that adds even more features to a tool that is already used by more than 1,500 merchants nationwide.

Applications 103

Applications Platform Retail Facebook 103

Saying It Social

FEBRUARY 8, 2010

Pingback by I am trying to buy a home for my family, so I found the local foreclosure listings, but I don’t know what the statuses mean. Pingback by I am trying to buy a home for my family, so I found the local foreclosure listings, but I don’t know what the statuses mean.

Groups 128

Groups Groups Facebook StumbleUpon 128

Sprout Social

OCTOBER 18, 2018

Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers. When it comes to social media policy examples, Walmart has a comprehensive set of guidelines.

Policies 111

Policies Social Media Guidelines Privacy 111