Ignite Social Media

JULY 2, 2019

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. We developed our strategy by first looking at our audience and planning how we would target them.

Travel 102

Travel Social Media Banking Tourism 102

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? Women on Pinterest power buying decisions. Women ages 25 to 54 make 80% of the buying decisions in U.S. Social-savvy millennials are used to planning their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin.

Statistics 111

Statistics Marketing Travel Buy 111

The Realtime Report

FEBRUARY 1, 2024

presents an exciting opportunity, whether you’re seeking a fresh start or buying a real estate property. Housing Hunt: Renting vs. Buying Deciding between renting and buying in D.C. Renting offers flexibility and less financial burden upfront, while buying a property is an investment that can be appreciated over time.

Transportation 91

Transportation Real Estate Insurance Patterns 91

Convince & Convert

NOVEMBER 24, 2015

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? He currently travels the world acting as an adviser to emerging transformative companies and speaking at conferences, expos, meetings, and just about anywhere with a podium. In This Episode.

Marketing 180

Marketing Hubspot Education Travel 180

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. Higher education marketing is challenging because it involves targeting three quite different audiences: Prospective students who might want to study at the institution.

Examples 165

Examples Instagram Brands Transportation 165

Ignite Social Media

AUGUST 31, 2021

Cause Marketing Continues to be a Top Social Media Trend. EMarketer surveyed adults worldwide on factors they would rate as critical/important when deciding which brands to buy or use, and here were the results: 88% feel they must trust a brand 85% deem a brand needs to have a good reputation.

Trends 184

Trends Organization Social Media Travel 184

ProBlogger

NOVEMBER 8, 2023

The post Build Blog Products That Sell 2: Analyze the Market and Competitors appeared first on ProBlogger. And then, if you market yourself in the right fashion, they’ll buy what you’re selling. Competitor and market research—seeing what else the marketplace is already offering—is a good next step to take.

Products 41

Products Marketing eBook Research 41

The Realtime Report

MAY 22, 2023

Social media marketing tools are necessary for any business to maintain a healthy public image and engage with customers. Push Notifications and Alerts Push notifications are a newer digital marketing channel that has shown to be a very efficient tool for user engagement, retention, and retargeting. They are not without obstacles.

Platform 91

Platform Engagement Loyalty API 91

Ignite Social Media

JULY 29, 2021

One example is how Tastemade Travel uses these tools to gamify their content, making it fun for the user to play along and also educational on new foods and places to travel. This can give them ideas on things to buy or how to use your products, all in one engaging activity. This or That Stories. Commenting Techniques.

Class 180

Class Engagement Social Media Travel 180

Ari Herzog

JULY 5, 2011

and.uk) includes the fare you typically see at the tail-end of every browser URL: com,gov,biz,info,travel, and so forth. Companies have historically been limited in what they can buy and how they can market their brand in accordance to availability. That’s not an option today. I have some thoughts, but how about you?

Buy 96

Buy URL Travel Groups 96

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media.

Retail 104

Retail Social Media Brands Tips 104

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Want to create a more inclusive marketing strategy?

Influencer 65

Influencer Travel Marketing Instagram 65

Waxing UnLyrical

DECEMBER 1, 2011

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. If you grant access, the travel company might show you tour packages or destination ideas that match the data in your gem.

Data 182

Data Discount Travel Marketing 182

Hootsuite

JANUARY 13, 2022

60% of marketers agree that authenticity and quality are equally important elements of successful content. times more likely to view user-generated content as authentic compared to content created by brands, the time to invest in an authenticity-driven social marketing strategy is now. And with consumers 2.4 Source: Business Wire.

UGC 145

UGC Content HootSuite Authentication 145

Ignite Social Media

APRIL 2, 2019

All of these should ring a bell if have experience with the power of marketing segmentation tools. Segmentation tools used a plethora of data to determine which segment of the population contains your best customers and subsequently how to reach them from a marketing perspective. They love to travel, dine out and taste different wines.

Social Media 132

Social Media Travel Automotive Retail 132

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Use keywords.

Content 124

Content Brands Findability Marketing 124

Sprout Social

AUGUST 18, 2022

People no longer just Google things they want to buy. But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? Host a Live Shopping broadcast for followers to buy alongside—like an infomercial. Live Shopping. Early brands testing this feature include Dior, The Home Depot and Union Los Angeles.

Twitter 111

Twitter How To Travel Hosting 111

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Keyhole.co

FEBRUARY 13, 2023

Most of them were based on social media and marketing. Social media and marketing? Do you have any ideas about social media marketing? But for now, let’s jump on the bandwagon to learn the basics of social media marketing and a few top ways to build SMM strategies. This is called social media marketing.

Social Media 52

Social Media Strategy Marketing Metrics 52

Sprout Social

MARCH 9, 2023

There are two main aspects of internal communication: employee engagement and internal marketing. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Creating expensive ads is not the only way to market your brand.

Skills 112

Skills Template Templates Travel 112

Buzzlogix

MARCH 31, 2017

Only a small percentage of users in the United States would see a Twitter’s Buy Now button appearing on some tweets, presenting users with the ability to purchase directly from those tweets. The company reported that the number of users seeing the Buy button would grow over time. Understanding How Twitter’s Buy Now Button Works.

Buy 40

Buy Twitter Embedding Eventful 40

Pixlee

APRIL 11, 2019

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content. That confidence, with modern marketing, comes via social proof, in the form of UGC.

UGC 65

UGC Content Retail Marketing 65

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

Ignite Social Media

APRIL 16, 2018

We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. Our strategies focused on extending content engagement and directing users to a free downloadable travel guide and newsletter sign up page to indicate visitor intent.

Banking 119

Banking Social Media Travel Newsletter 119

Hootsuite

NOVEMBER 1, 2021

Here are the search results when I search “travel” from my main Instagram account, where I follow and interact with a lot of travel writers and travel brands: I follow all four of the top search results and have interacted with all of them in the past. Buying likes. Who are you, and what are you all about?

SEO 145

SEO Instagram Tips HootSuite 145

Amy Porterfield

DECEMBER 27, 2018

Maybe you want to write a best-selling book or start a talk show, buy your dream house, or travel to islands you can’t even pronounce! The post #243: The #1 Secret to Playing a Bigger Game In Your Business appeared first on Amy Porterfield | Online Marketing Expert.

Travel 105

Travel Buy Marketing 105

Jon Loomer

OCTOBER 28, 2021

You have likely heard the news by now — because news travels fast. The question is whether the general public will buy in. The “So What” is about how we — marketers and advertisers — fit in. Oh, and we can be certain that some marketers will find a way to ruin it all. More news will come out.

Facebook 203

Facebook Virtual World Advertising News 203

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. It’s valuable information that you can use to optimize future influencer programs or use on other marketing channels. What Makes Emojis So Appealing? Send a clear message.

Tips 119

Tips Marketing Press Release Influencer 119

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Generate marketing campaign ideas.

Examples 103

Examples Template Templates How To 103

Sherrilynne Starkie

APRIL 12, 2018

Now is your chance to win a copy of the newly released business book: How Clients Buy: A Practical Guide to Business Development For Consulting And Professional Services. They buy on reputation, relationships and referral. This is why people travel, offer free audits, and distribute research. Win your copy of How Clients Buy.

Retail 187

Retail Buy Consultant Reputation 187

Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without. If you can take your own photos (like this one of my dog), do so.

Picasa 177

Picasa Content Vimeo Tourism 177

SocMed Sean

JANUARY 20, 2022

Once upon a time, women shared recipes with index cards that came out of little wooden boxes, young girls and women created collages and vision boards to visualize their future goals and dreams, and we all got our fashion and travel advice and ideas from magazines. The question now, in 2022, is: “is that strategy still effective?”.

Fashion 130

Fashion iPhone Travel Posterous 130

Pixlee

JULY 9, 2019

However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content. Each stage of the inbound methodology is aligned with how buyers research, connect with and buy from organizations. . Mapping Out Your UGC.

UGC 59

UGC Strategy Marketing How To 59

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Why Digital Marketers Need to Get More Personal What does personalization really mean?

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Focus Group Groups Groups Loyalty 247

Ignite Social Media

APRIL 9, 2020

” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. As the easiest form of marketing to change on the fly, social media marketing has become one of the most popular ways for not only people to stay connected to other people, but for brands to reach their audiences.

Survey 200

Survey Social Media Groups Groups 200

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

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Team Questions Retail Marketing 124