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How to Stay on Top of Online Marketing While Traveling

Spin Sucks

Modern technology means marketing has gone mobile, and so have the marketers. This new era has opened up the opportunity to live a life of excitement, travel, and adventure. Jordan Fried shares how to be on top of your online marketing while traveling. The post How to Stay on Top of Online Marketing While Traveling appeared first on Spin Sucks.

Marketing, Time Travel and Dr Who

Engaging Brand

It strikes me that it is an example of the power of time travel in marketing! Photo's are the ultimate time travel accessory. Photo's therefore are like the ultimate Dr Who time travel box. It is not whether you are in the photo, it is whether the photo triggers the time travel. Marketing Social Media dr who time travel social media marketing pinterest

A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. Travel Social Media Basics: Do Your Research. 33% switched hotels.

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46 Travel Tools to Optimize Your Next Vacation

Convince & Convert

As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. While there are literally thousands of online tools and apps to help you plan the perfect retreat, here’s my top 46 list I hope will make your travel season one that’s effortless, fun and filled with great memories.

Walking the Content Road Less Traveled

Waxing UnLyrical

Ready to make some magic by walking the content road less traveled? What if, instead of doing what every single content marketing guru told you to do (“Do more!” When it comes to content generation and marketing – which is such a huge part of Social PR – there are already a lot of best practices laid down. Hey, Content Strategist! Would you go for it?

4 Technology Conferences to Create Your Traveling Schedule for 2013

Idaconcpts

Whether you work in an industry where technology plays a major role, or you simply like keeping up on what the wonders of scientific endeavor have whipped up for us this year, get ready to hit the road all year long with these four technology conferences (and also these four conferences on social media ) to create your traveling schedule for 2013: 1. Consumer Electronics Show (CES) 2013.

Why You Should NOT Start a Travel Blog

ProBlogger

This is a guest contribution from travel blogger Chris Appleford. From the moment we made the decision to sell everything we own and travel the world indefinitely, we wanted to have our own travel blog. Everyone who starts a travel blog will tell you they’re “doing it to keep their friends and family back home up to speed with what adventures they’ve been getting up to”.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Seems the Scripps Networks Interactive  brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. In our Diva Marketing interview Jay generous shares his insights on Social TV, how to social media tips, some of his Food Network Star backstory and what it was like to be a dude blogger back in 2009! Enjoy Jay's Story.

Why Content Marketing Fails

Spin Sucks

Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. This is how content marketing wins.

4 Mistakes Marketers Make With Mobile Facebook Ads

SocialTimes Facebook

And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. For example, you can show ads to consumers who are traveling or vacationing in a specific area with messaging or offers relevant to their situation. And while historically call conversions haven’t been something most digital marketers given much thought to, that has begun to change thanks to smartphones and click-to-call functionality. You can combine targeting options to show ads to previous visitors who are also travelling in your area.

The Importance of Music In Marketing Campaigns

Spin Sucks

Music in marketing has the power to move an audience in ways other mediums can’t. The post The Importance of Music In Marketing Campaigns appeared first on Spin Sucks. Related Stories Experiential Marketing Needs to Get Social How to Stay on Top of Online Marketing While Traveling A New Brand: Seven Things to Consider Now. Eddie Newquist has more.

Four Secrets of Successful Hashtag Marketing

Spin Sucks

By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. If it doesn’t make sense based on one of the hashtag marketing Cs—and in context of your business goals—#leaveitout Hashtag Marketing for Conversation One of the most frequent ways consumers use hashtags is for conversation.

For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. Today I want to share with you some tips I have put together for the destination partners, which apply to any type of social marketing with bloggers. Here’s how you can interact with New Media Artists, aka Travel Bloggers: * Introduce yourself on Twitter and their blogs ; interact with questions and suggestions for their visit. HowTo News Social Media #SBOSM barefeetstudios bloggers engagement hawaii smcjournal smcobserver tourism travel visitlanaiProgram Overview.

How to Get Creative with Influencer Marketing

Spin Sucks

By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Results: 100% increase in sales for travel packages coming from Facebook. Facebook Marketing Social Media Social Media Marketing Case study

Remember Where You Came From When Traveling Social Media

Diva Marketing Blog

To put it in marketing terms, do we even remember to take brand values into consideration? Or One of my all time favorite things to do is walk-the-beach in the morning. (I also like to walk-the-city.). A few weeks ago I was visiting my family in Massachusetts. Lucky me that my cousins have a beautiful home a block from the ocean. . Welcome to our world.". That's where it can get tricky. Walking

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Condé Nast Traveler (@cntraveler). We all need accounts in our Instagram feed that make us feel like we are traveling, even though we’re still sitting in the same office under the same neon light. Screenshot from the Instagram account of Condé Nast Traveler. After all, an image is worth a thousand words (and works in several languages). Adidas (@adidas). Dior (@dior).

Four Tips for Bloggers Who Want to Work with the Travel Industry

ProBlogger

People are attracted to travel blogging for a lot of reasons. Still others are attracted to the niche travel blogoshpere for the sheer love of travel, and any partnerships with the travel industry are a bonus. While it is possible for a successful travel blogger to participate in media trips, the way we interact with the travel industry is key to our long-term success. After all, many of us operate our travel blog just like any other blog: it’s a business and the relationships we make with industry are not just important, they’re vital. Period.

Niche Travel Blogging Demystified

ProBlogger

This guest post is by Matthew Kepnes of Nomadic Matt’s Travel Site. If you look at all the travel blogs out there, you’ll notice many common themes. People tend to write a blog that falls into an overarching category like cruises, backpacking, solo travel, or digital nomad travel. Some of them want to make a living, and most would just love for their blog to pay for their travels. The worst mistake. A few weeks ago, a travel blogger I read said that we travel bloggers should look to companies like Lonely Planet and be like them. Don’t follow.

It Pays to Provide Customer Service via Twitter (Report)

SocialTimes Twitter

Brands that respond to customer-service inquiries on Twitter benefit from doing so on several levels, according to a study the social network conducted along with Applied Marketing Science. Customers who receive responses when they tweet businesses are 44 percent more likely to share those experiences, both online and offline, and 30 percent more likely to recommend those businesses.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. SMS, really? Why it Works.

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The New Rules of Social Marketing and PR

Convince & Convert

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? He currently travels the world acting as an adviser to emerging transformative companies and speaking at conferences, expos, meetings, and just about anywhere with a podium. How over-zealous influencer marketing can actually alienate your audience.

It’s Time to Take Facebook Seriously for Location Marketing

SocialTimes Facebook

What’s your location marketing strategy for Facebook? If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. Like clockwork, Facebook has been signaling a very clear move toward local marketing year after year. When you use Facebook to ask about a place to visit (which can happen often when you’re traveling), you can organize your friends’ recommendations in one place.

How to Use Social Media to Plan Your Next Vacation

Ignite Social Media

Well since that isn’t possible yet the travel industry is trying it’s best to make it faster, easier and worry free to plan your next vacation. Plus, by creating a travel board for each destination, it helps you keep in mind all of the things you want to do, see and eat on your vacation. It’ll also give you cost efficient ways to travel to your dream destination. It is!

Marketing in the Round is Here!

Spin Sucks

We already knew we think alike, putting business goals ahead of anything else through our marketing and communication programs. Introducing Marketing in the Round. Marketing in the Round describes how to do all of these things. If you’re not in Chicago, see when we’re in your city (or learn about new cities added) by visiting Marketing in the Round. Trust me.

B2B Marketers Are Humans, Too

Convince & Convert

In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and  enjoyment.

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Alicia Travels: Farm & More Event, Edinburgh

Absolute PA

This includes producers of fantastic local and artisan foods , owners of farm shops and the ever popular farmer’s markets , parks and ‘ pick your own ‘ farms who offer great family days out. News Business benefits of Twitter Facebook for business Internet Marketing Services LinkedIn for business social media for business social media presentations

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Store locator allows Facebook users to quickly access a map displaying the locations of a retailer’s physical store locations, as well as information including address, hours, phone number, website and estimated travel time to reach those stores. Without leaving the ad or app, they can view the address, hours, phone number, website and estimated travel time for each store.

Online Marketing 101 for Entrepreneurs

Idaconcpts

Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. When you actively engage people, they feel more comfortable with your brand and look for it subconsciously on their daily travels. Business & Marketing entrepreneurs entrepreneurship Online Marketing

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all). Do you have several people working on marketing, or is it just you? Where do you start?

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Close competitors for this growth in mobile advertising include: travel, with 431% growth since Q3 2011. The most common goals for mobile ad campaigns were maintaining a market presence and driving traffic to websites. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports traveleducation went up 421%.

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. This will be the year for Google+.  I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Content Marketing/Brand Journalism is the new way.  Hart  .

5 Attention Grabbing Twitter Marketing Tactics for Non-profits

SocialFish

With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. She writes extensively about social media and content marketing. Her other areas of interests include business and travel. Twitter is perhaps one of the fastest-moving social platforms. Tools like Canva and Easel.ly

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Which content marketing tactics are most popular?

Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Now consider the gray area your marketing team will want to explore in the future.

Team 85

The Airbnb Story

Twist Image

Sometimes, the number, size and speed to market of these startups can blind us to the people who are building them. Airbnb is changing the way that the world travels, and the way in which people connect. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. travel. travelling. Most people know Airbnb as the disruptive hospitality business that is valued at $24 billion. More often than not, this is not the case. Joe Gebbia is the co-founder of Airbnb. To be frank, his story is charming.

7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. It’s usually at least some combination of the first two, but if you’re not clear about what it is you’re looking for, your influencer marketing program will be off to a rocky start. Create content? Share it?

19 More Outstanding Social Media Marketing Guides

Webbiquity SMM

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks.