Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

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ROI Influencer Marketing Survey 107

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success

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Influencer Brands Fashion Review 101

Ignite Social Media

FEBRUARY 19, 2024

Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter demographics. A more direct recap of this conversation first appeared on Carusele.com.

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Influencer Campaign Collaboration Authentication 106

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

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Influencer Social Media Marketing How To 145

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

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Sprout Social

APRIL 24, 2023

Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing.

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Pixlee

MAY 24, 2021

Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Influencers to Build FOMO . Influencers Inspire More UGC.

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Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Percentage increase in time spent on social media platforms, Source: Influencer Marketing Hub. 1 Determine your marketing goals.

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Influencer Metrics Campaign Survey 188

Ignite Social Media

AUGUST 28, 2023

Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. In recent weeks, there have been some high-profile legal situations involving influencers.

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Cortex

APRIL 24, 2020

From the surface, being a travel influencer (literally) looks like the best job in the world. Instagram is the go-to platform for influencers because it gives them a chance to not only add flair and filters to the pictures but to also showcase their visuals to billions of users.

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Travel Patterns Influencer Hotels 75

Ignite Social Media

AUGUST 21, 2017

From pictures of national landmarks to exotic locations, I think we can all agree that with the age of social media that travel inspiration is all around us. There’s a plethora of travel influencers that offer a breathtaking perspective of places we may want to add to our bucket lists. Gone to the Snow Dogs. Kevin & Amanda.

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Travel Influencer Social Media Hotels 87

Pixlee

JULY 30, 2019

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native home of Naples, Italy? Jen Morilla.

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Travel Influencer Delicious Authentication 66

Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8

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Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer” is not.

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Influencer Trends Marketing Guidelines 145

Ignite Social Media

JULY 19, 2019

Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. When it comes to reaching these users, here are our top travel brands on social. Travel and Leisure. Beautiful Destinations.

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Meltwater

SEPTEMBER 19, 2019

Influencer marketing is a powerful tool for aesthetically focused lifestyle, retail and travel brands in particular – as well as marketers who want to reach engaged audiences through the power… Read More >>>.

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Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Budget Traveling and Hacks. Nomadic Matt.

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Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. Knowing how to research influencers makes all the difference.

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Influencer Campaign How To Marketing 113

Likeable

SEPTEMBER 17, 2019

So, your brand wants to leverage an influencer. And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. What’s the best way to start the process of finding an influencer? This is exciting! Who are you talking to?

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Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. How do you create an advanced influencer campaign tailored to the summertime? Find the Right Influencers for Summer. Start with these tips.

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Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Want to create a more inclusive marketing strategy?

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Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. There are millions of them each with his or her own niche, own voice and, therefore, own influence.

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Influencer Automotive Marketing Guidelines 90

Ignite Social Media

JULY 24, 2018

When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find! Looking for some travel destination tips?

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Pixlee

JULY 20, 2020

Influencer marketing in 2020 looks very different than it did even one year ago. While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. .

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Influencer Trends Marketing Authentication 73

Hootsuite

MAY 10, 2023

Okay, they’re cliches, but these sayings are especially true when it comes to micro influencers. Using a micro influencer in your marketing strategy can have a big impact on your social media goals. But before you start DMing every micro influencer you follow, you first need to be able to answer a few questions.

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Influencer Collaboration Authentication Campaign 105

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. Build Connections with TikTok Influencers.

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Pixlee

MARCH 25, 2021

Chances are you’ve heard of these influencers, even if you don’t follow them on social media. . Traditionally, influencer marketing was comprised of celebrities and viral content creators; now, there’s an important-to-highlight nuance that sets micro-influencers apart as strategic brand partners. .

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Influencer How To Collaboration Authentication 96

Audiense

AUGUST 4, 2017

There is a growing trend of music tourism whereby festival goers choose to travel abroad to attend such events also contributing to the annual turnover. Forbes identified that the electronic dance music market , has grown by 54% between 2013 to 2016 2 highlighting the clear value this genre has brought to the music industry in recent years.

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Later

JUNE 28, 2021

As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand. Ready to find the right influencers for your brand? Here are our top 10 tips: 10 Tips to Help Find Influencers For Your Brand. Keep Your Budget in Mind.

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Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue.

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Pixlee

MARCH 13, 2020

The growth of social media has made a major difference in how people make travel decisions. For example, consumers may come across new travel destinations by browsing their social media feeds. We are also seeing an increasing number of younger travelers who base their travel decisions on how “insta-worthy” a destination is.

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Pixlee

NOVEMBER 2, 2020

Travel and hospitality brands have faced one of the biggest challenges yet: 2020. After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. Your marketing efforts could make all the difference in the challenges ahead, so best explore your options and gather new ideas.

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Keyhole.co

MARCH 7, 2024

Instagram influencers get paid to channel their creativity and post beautiful photos. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator. It involves months of hard work and consistency, so you have to be willing to commit.

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Influencer Instagram Tips How To 52

Audiense

SEPTEMBER 28, 2017

It’s time for your final marketing push! You decide to travel to the Far East for this one and land in China based on extensive research into possible opportunities. Faced with an unfamiliar terrain you need to know what marketing strategies will make this international campaign a success ? Use the Top 10 influencers!

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Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. Coronavirus has impacted every corner of our lives, and yet, with strength and resilience, businesses and influencers are looking to find a new normal amid the crisis.

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Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. Why is this marketing tactic so popular? Enter the Micro-Influencer. Why use a micro-influencer?

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Pixlee

MARCH 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Social media influencers' reach on different social media platforms can equal over 5 figures in new bookings for travel brands.

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