Trending Sources

Would you join a Community Manager Association?

SocialFish

Maggie McGary posits the question on her blog  [my bold]: How many associations pay not only ASAE dues, but also registration and travel for multiple staff to attend one or more ASAE conferences a year–easily more than $1,500 a year per person? A lot. Or, to take it a step further, what about an association for association community managers? Featured From the Trenches Open Communit

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Seems the Scripps Networks Interactive  brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. In our Diva Marketing interview Jay generous shares his insights on Social TV, how to social media tips, some of his Food Network Star backstory and what it was like to be a dude blogger back in 2009! Enjoy Jay's Story.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), so that others might gain insights for their own community efforts. We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. know that my peers in the digital generations don’t want to traipse down to a storefront to spend an hour with a travel agent.

Meet Joseph Mwakima, the Ultimate Community Manager

Geoff Livingston

In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. As a Wildlife Works community relations officer , he regularly meets with people engaged in projects throughout the region. He’s also college educated, speaks fluent English, and is well travelled. Widespread Community Activation.

Four Secrets of Successful Hashtag Marketing

Spin Sucks

By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. If it doesn’t make sense based on one of the hashtag marketing Cs—and in context of your business goals—#leaveitout Hashtag Marketing for Conversation One of the most frequent ways consumers use hashtags is for conversation.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. Your social media community manager isn’t at work or its after-hours. Travel and tourism in our state’s largest industry. Why But why is this important? .

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.

2015: The Year of Redefining Your Basic Needs

Spin Sucks

After that we finally move to social needs—community, friendship, love, and affection. Community Drives Everything One prevalent argument is the third tier placement of social need and belongingness in Maslow’s hierarchy. During Thanksgiving I volunteered with Wayside Food Programs , a fantastic organization that provides community meals weekly across Portland.

For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. Today I want to share with you some tips I have put together for the destination partners, which apply to any type of social marketing with bloggers. Here’s how you can interact with New Media Artists, aka Travel Bloggers: * Introduce yourself on Twitter and their blogs ; interact with questions and suggestions for their visit. Introduce them to others in the community. It is a rather unique concept, a “New Media Artist-in-Residence&# Program. Program Overview.

#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! I was introduced to the world of Twitter chats by Shonali, and the first ever Twitter chat that I tuned in to was, of course, #MeasurePR. reading and traveling.

Paywall for News.com and Online Community Social Media

Laurel Papworth

The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? The Function of News in Community. And by community I don’t mean articles with comments.

12 Visual Content Marketing Ideas that Get Shared Like Mad

Pam Moore

The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. As humans we are bombarded by marketing and media everywhere we look. Every brand, every marketer and human has an opportunity to be the media. Social

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Have an account? hmmmm.)

Four Tips for Bloggers Who Want to Work with the Travel Industry

ProBlogger

People are attracted to travel blogging for a lot of reasons. Still others are attracted to the niche travel blogoshpere for the sheer love of travel, and any partnerships with the travel industry are a bonus. While it is possible for a successful travel blogger to participate in media trips, the way we interact with the travel industry is key to our long-term success. After all, many of us operate our travel blog just like any other blog: it’s a business and the relationships we make with industry are not just important, they’re vital. Period.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

Create a World-Class Online Community for Your Business

mashable.com

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. 1. the article in full to learn more about building world-class communities. Have an account?

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7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. It’s usually at least some combination of the first two, but if you’re not clear about what it is you’re looking for, your influencer marketing program will be off to a rocky start. Create content? Share it?

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. SMS, really? Why it Works.

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What to Look For When Hiring a Community Manager

mashable.com

He is currently the Editor-in-Chief of Organic’s industry-leading blog Threeminds , which features forward thinking articles on digital marketing. Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand.

How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. have a Fitbit, and Phil has a Fitbit. I am a 30-something female interested in marketing, sailing, and exploring the great outdoors (so Canadian). Phil This is also one our biggest challenges. Healthcare.

Alicia Travels: Farm & More Event, Edinburgh

Absolute PA

This includes producers of fantastic local and artisan foods , owners of farm shops and the ever popular farmer’s markets , parks and ‘ pick your own ‘ farms who offer great family days out. It’s worth over £2 billion a year adding valuable skills and jobs to rural communities. Plus, I’ve never been to Scotland! Real life examples and success stories.

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. This will be the year for Google+.  I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Content Marketing/Brand Journalism is the new way.  Hart  .

The Airbnb Story

Twist Image

Sometimes, the number, size and speed to market of these startups can blind us to the people who are building them. They want to create a culture of sharing and place, where design can help to build community and connection to one another. Airbnb is changing the way that the world travels, and the way in which people connect. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. travel. travelling. More often than not, this is not the case. Joe Gebbia is the co-founder of Airbnb.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions! Here’s what they told me: Shannon Paul. Traackr.

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Get Ready for the Bots – on Facebook Messenger

Mindjumpers

Besides banks, what other markets will benefit from this? Restaurants , travel and possibly supermarkets with online shopping services are big industries for it to thrive. In fact, the potential amount of markets are endless for this stream of interaction – just like it is with human customer service. Open for Business. So that’s humans covered. Where to go next?

How to Create a Call-to-Action for All of Your Content

Spin Sucks

When I speak to these groups, it doesn’t matter what they sell, how savvy their marketing team is, or if they’re consumer or not, 99 percent of them are distributing content without a specific call-to-action. Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. Our time equals money.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. For each dollar spent on your influencer program, you will generate an average $6.95 in returns,  or even higher if you are in the food, retail or travel industry (2015, The Shelf ).

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. Social media marketing is work.

Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. What we’re talking about here is memejacking: another of those made-up-sounding words that has come to have a welcome place in the marketer’s toolkit. Whether you’re familiar with the word or not, you’ve undoubtedly come across them in your Internet travels.

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What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016

Simply Measured

This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Here are the must-know tidbits from this year’s Report for digital marketers, and how you can incorporate these learnings in your own strategy. The same logic is true for social marketers in the non-paid space. Social buying.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. to increase visibility in the online community. Many online marketing analysts predict that representation on sites like Facebook is quickly becoming just as important as a website for one simple reason. Tourism/Travel/Hospitality.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network. The main point is to cultivate a loyal community and bring people together with similar interests and similar problems.

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5 Luxurious Technology Events for this Autumn

Idaconcpts

This is a must-attend for anyone in the IT community, and will have plenty of workshops on top of the keynotes and lectures so you can get your hands dirty and really delve into the industry improvements involved. Business & Marketing 5 events for busy entrepreneurs events for entrepreneurs events for traveling entrepreneurs Some of them have been gritty or very basic.

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

The animation film studio is renowned for its beloved children’s movies—but as social media marketers, we’re mainly interested in how the studio utilizes platforms like Snapchat. Red Bull talks about activities that require energy, like intense sports, traveling, or exams. It’s hard to believe we’re already halfway through the year. Airbnb. Disney Pixar. Absolutely. Red Bull.

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6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

It is generally considered the “professional” social network and is thus populated by a professional userbase. I was, however, quite surprised at the popularity of certain  channels  — LinkedIn’s version of categories — and how they managed to attract such huge communities on LinkedIn. The results have been excellent: I amassed over  255,262 total views  in a month. views per post.

How to Get Heard in a Noisy World

Convince & Convert

When it comes to marketers and their content, this dynamic can get even weirder. Or perhaps the worst of all of these offenses: It makes marketing sound easy. There are just too many marketers screaming to be heard—which means you have to market smart, not loud  (highlight to tweet). Except a stunning number of marketers still aren’t doing it. How well?”

Tactical Tips for Building an Online Community

ProBlogger

With all the wonderful feedback on my guest post about how we utilize WordPress multisite and discussion forums to build community for our rather niche market, I thought I might offer some detail about specific tactics and network plugins we use to keep members informed, active and increasing in number. How to build community on membership sites. Here’s how we did it.

How To Succeed With Visual Social Media Marketing

Convince & Convert

savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). But small businesses have a leg up when it comes to being engaged directly with the community. Holy Social!

8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand. To dive further into this topic, I chatted with one of my favorite bloggers, James Hills, who runs a very successful travel blog. James

Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

They do something I always say is more important than marketing. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. AB: O ur CHOmobile travels the country all year round. We also have a traveling CHOmobile in Australia and the UK! Seriously. What a deal, for both of us! Great product. Right price.

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Well in the world of the American Marketing Association. Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of course, AMA dropped a media release which details Russ'' credentials (impressive!). I was curious about the man-behind-the-logo. Must have when traveling running shoes.

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Where does Content Marketing Belong in the Social Business?

Conversionation

I am often asked which department is responsible for social media marketing, content marketing and other forms of what people still call “new ways of doing marketing&#. It’s difficult to compare a large international B2B technology company with long sales cycles and a complex go-to-market model, to a local fast moving consumer goods e-commerce pure player or a non-profit organization, for instance. So, let’s take a look at the responsibilities (not the ownership) in content marketing, a topic that is closely related to social media marketing.

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