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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. In some ways, the platform serves as a social way to curate and build wish lists. More than 75% of Pinterest traffic comes from the mobile app. What Can You Do Now?

Buy 60
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

As part of my new approach to creating content , I’m going to begin curating the best for you. Betting on News, AOL Is Buying The Huffington Post. AOL buys HuffPo. Mobile commerce will bloom. Let me know about your favourite pieces from the last week in the comments below. Marketing will blend promotion and content.

Trends 258
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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

The reality is, most customers shop on their devices multiple times a day before they press that buy button. Customers may see a product they’re interested in on their desktop computer and put it in the shopping cart but then want to buy it later using their mobile device, where their credit card information is stored.

FAQ 97
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12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Guides to Content Marketing with Infographics.

Content 201
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Connecting the Bridge Between Social Media And SEO

Your Escape From 9 to 5

Today, a consumer typically checks a brand’s Facebook or Instagram account for a quick research before buying merchandise. A valuable and well-curated library of materials may just be the most powerful tool in connecting social media and SEO. Format your content for mobile users using long-tail keywords.

SEO 74
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Brand experience: Why it matters and how to build one that works

Sprout Social

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

Brands 116
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Can Ads Actually Make Foursquare Better

Convince & Convert

Plus, now more mobile users keep location turned on, automatically appending their locale to Facebook, Twitter, Instagram, and Vine posts. I’ve uncovered several excellent restaurants, and things-to-do gems via Foursquare during my travels, and accessing that data is, of course, mobile-friendly.