This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage mobile app re-engagement with SMS, a new whitepaper that I have written based on input from mobile interaction specialist tyntec and interviews with mobile authorities including Tomi Ahonen and Jon Mew, Director of Mobile & Operations, IAB UK. Curate: Take charge of your app and build a community. ” Meantime, GET IT Mobile Inc., Why should app developers go the trouble of sending a download link directly to the user’s mobile phone? MORE >>

As a content curator, they don’t meet my needs–and  I’m worried they’re just adding to the noise. Content Curation versus Content Inundation. As I said, I consider myself a content curator. The Value of the Curator. That’s why I personally think that  true curators are going to become more valuable. As a blogger or curator trying to build an audience, it will become even more important to pick your niche and create and share quality content about your selected topic. Can automated syndication work, or does manual curation seem the better approach? MORE >>

The last 24 months have seen an avalanche of apps , a rise in mobile video and a myriad of new mobile content consumption patterns. But mobile veteran Dave Moreau believes l ess is more , and advises app stores and content providers to keep focus and filtering top of mind. The explosion of mobile apps and value-added services, ranging from novelty applications to expensive HD games, has unleashed a frenzy of exciting — and expensive — activity in the mobile space. Who are the most important players in the mobile content space? Curation matters. MORE >>

The company also notes that the mobile app ecosystem has matured, making it tougher for smaller, niche developers to complete with larger organisations. The Consumer Insights Report shows that consumers are turning to their mobile devices to help them source venues such as restaurants, coffee shops, live concert performances and much more. 30 percent of those surveyed said they used their mobile devices on a daily basis to source local amenities. The survey showed that this practice is holding businesses back from embracing and making the most of mobile marketing. MORE >>

During the Internet World 2012 mobile conference in London, investors were split down the middle when asked if they would invest more in mobile (rather than online and traditional media) to reach sports fans and enthusiasts. The straw poll of 100 attendees at the show conducted by affilinet found that 65 percent of respondents felt mobile, online and offline would play a major role in their marketing outreach. Two-thirds of those surveyed said they have yet to optimize their website for mobile browsing. Among the findings: Mobile impressions on its U.K. MORE >>