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Social Media News Ticker: Facebook Launches FB Newswire, Acquires Motion Tracking App Moves

The Realtime Report

Facebook launches a newswire so it can help the media — while it competes with them - the FB Newswire is designed to give media outlets and journalists a realtime feed of news-worthy content; the service debuted on Thursday and is partially powered by social news verification service Storyful (GigaOM).

News 170
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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. As a response, the brand created Mobile Totes. Starbucks drives loyalty and customer experience through its mobile app.

Brands 109
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Brand experience: Why it matters and how to build one that works

Sprout Social

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

Brands 113
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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Wal-Mart has the significant advantage of already having 10,000 retail locations—something Amazon can’t currently compete with. In the meantime, however, all Wal-Mart has to do is boost its online game.

Meeting 232
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Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

When someone is trying to buy something from your website, they expect the process to be as easy as possible. Small things such as additional clicks, poorly created landing pages, or small text that is nearly impossible to decipher on a mobile device are all core factors to consider when updating your checkout experience.

UGC 71
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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands.

Tips 119
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How to Create the Best Google My Business Posts

Hootsuite

You aren’t competing with baby animals or scary headlines. Options are varied and depend on your post type, but all the standards are represented: Learn More, Order Online, Buy Now, etc. Your post will show up in three places: On mobile: the tabs labelled Updates o Overview on your company’s Business Profile (in both Search and Maps).

Google 145