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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. Related posts: How important is real-time data?

Process 205
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Digital Transformation Missteps: Analyzing Failures to Forge a Path to Success

Convince & Convert

Without the right level of engagement and buy-in from those who will be most affected by the change, even the most meticulously crafted strategies can falter. Proceeding without employee buy-in is the #1 mistake. If you take the time to build better buy-in up front, it leads to better change outcomes. But there is a better way.

Project 124
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Review of the Online Group Buying Industry

Idaconcpts

Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found. Until October 2010, the Washington, D.C.

Buy 159
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How to Buy a Website

Techipedia: Tamar Weinberg

Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction. Where to Buy. Work out a Valuation. It can be a tricky task.

Buy 140
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Things to Do When Establishing a Company Brand

The Realtime Report

Here are the steps to take to help in the brand-building process. You don’t want to compete with an established company with a similar brand. For instance, a business trying to be the most affordable option in the market is hard to compete with. Identify Your Intention. Why do you want to project the business a certain way?

Company 91
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords.

Analysis 188
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How Competition Impacts Facebook Ads Costs

Jon Loomer

Assuming you select Auction buying when creating your campaign (this is the default, and this is likely used 99.9% All ads on Facebook compete against each other in this process, and the ads that our system determines are most likely to be successful will win the auction. How the Auction Works.

Cost 215