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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. but this time—ken’s hosting.

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5 goals you can accomplish with social media video marketing

Sprout Social

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

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How to Become a Social Media Manager: 18 Experts Share Advice

agora pulse

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is one thing every new social media manager should know?

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Three Reasons Why Your Social Media Profiles Are Losing Followers

Pixlee

Marketing on social media is not a personal choice anymore. With almost 4 billion combined active users of various social media platforms, the audience present on these platforms is simply too big to be ignored from a marketing perspective. Even those who put in consistent effort may not be able to see results.

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8 Marketing Ideas to Promote Your Event Online

Social Media Strategies Summit

According to a recent study , marketers leverage social media, email, websites, and ads to drive registrations to their virtual events. The event website can help you raise awareness, get people to buy tickets, or sign up. These include the host, topic, time, and speakers. Harness the Power of Social Media Marketing.

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Triller: What Your Brand Needs to Know

Ignite Social Media

Triller hosted a fight between Mike Tyson and Roy Jones Jr., A month before the presidential election, Triller hosted the “Pepsi Unmute Your Voice” concert in collaboration with Rock the Vote with performances from Demi Lovato, Chance the Rapper, and Chloe x Halle. Subscribe to Social You Should Know.

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