Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. They want to go straight to the content writing, email marketing, social media posting and gaining what they think will be amazing brand awareness, leads and sales.

Research 78

Research Template Templates Training 78

Bill Hartzer

MAY 26, 2010

Have you ever wondered what people are REALLY saying about your brand ? Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Needing to find out if you are being found via your targeted keywords?

Brands 114

Brands Klout Reputation Digg 114

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Waxing UnLyrical

JUNE 24, 2015

He needs help solving the brand challenge – er crime. There’s always more than the male perspective to consider and some brands still overlook that. Conflict is something many brands find hard to grasp because they don’t want to be associated with negativity. But lately, he’s come to realize words alone are not enough.

Content 100

Content Committee Marketing Consultant 100

Pam Moore

SEPTEMBER 18, 2017

It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results.

Content 162

Content Training How To ROI 162

Convince & Convert

NOVEMBER 17, 2016

What if there was a way for you to use this downtime to inform your organization and increase brand awareness? A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. Grab a cup of coffee.

Survey 60

Survey Education How To Hotels 60

Kikolani

MAY 31, 2012

When you break it all down, there are only three acceptable answers: Increase brand awareness by growing your reach Build customer loyalty by engaging more and providing support Increase sales by getting more people to purchase, more frequently. Focus on Your Twitter Lists, Not the Home Feed. Then give them more.

Blogger 141

Blogger Social Media Tips ROI 141

Convince & Convert

OCTOBER 12, 2010

And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. And as for small brands, there’s no debate at all.

ROI 125

ROI Social Media Small Business CPC 125

Hootsuite

NOVEMBER 3, 2020

E-commerce refers to a shopping experience via a website or dedicated branded app. Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love.

Brands 145

Brands HootSuite Instagram Price 145

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. According to the 2022 Sprout Social Index™, 30% of consumers will switch to a competitor if a brand takes too long to respond to questions or feedback. This goes for brands as well. This approach pays off.

Examples 115

Examples Brands How To Aggregator 115

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. It’s no wonder brands are eager to hop on these opportunities for cultural advertising. Understanding your brand’s role in these high-value occasions can make or break your social media presence.

Brands 115

Brands Meme How To Advertising 115

Ignite Social Media

DECEMBER 7, 2020

This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands. We will dive into why Facebook groups are important for brands and new opportunities for brands within those groups. . Media Placement.

Groups 200

Groups Groups Tips Facebook 200

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The perceive value not on the basis of whether they are getting the product cheap but if they are getting it cheaper.

Startup 109

Startup Web 2.0 SMS Proposal 109

Ignite Social Media

APRIL 7, 2021

Insights such as: A brand Facebook post, on average, reaches about 2.2% of page followers A brand post on Instagram has the most potential to reach audiences organically Evergreen content is the most ideal when it comes to your organic content strategy Hashtags are a helpful discoverability tool, but make sure you’re using them properly.

Organization 187

Organization Social Media Content Analysis 187

Buzz Marketing for Technology

JULY 7, 2008

To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I spent a long time in a very large brand. Response is really hard work - but that is where the reward is in driving brand affinity. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Social Media Strategery

APRIL 14, 2013

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. Over the last ten years, I’ve talked with hundreds of clients who have some amazing stories about how their organization/brand/company began and how it got to where it is today. Listen to the stories. Your culture.

Conversation 139

Conversation Brands Meme Social Media 139

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Third, I would create an on-going “enthusiast” community for innovation and dialogue in the brand backyard such as Dell Idea Storm or Starbucks.

Research 40

Research Social Media Nielsen Microsoft 40

Buffer Social

JANUARY 2, 2019

The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. Trend 3: Brands can no longer afford to ignore social media ads. Table of Contents. Trend 2: AI-driven personalized customer experiences.

Trends 111

Trends Social Media Data Authentication 111

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

NOVEMBER 13, 2019

An advantage of reaching out to your social media audience is that the group that will respond are typically some of your most engaged followers and users. They can serve as a focus group that knows your brand in detail and is motivated to help you improve them so they can benefit as customers too. Assess performance.

Crowdsourcing 96

Crowdsourcing Social Media How To Team 96

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. It’s visible to anyone on the internet via search engines, and only official brand representatives can create one. How to create a Facebook group on an iPhone.

Groups 144

Groups Groups Engagement Facebook 144

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MAY 18, 2012

If you ask me, “Hey, is this brand new sort of a mineral that we discovered in a mine in Botswana a fad?” Jay : I mean it’s a focus group of one at that point, is it not? Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link].

Yahoo 115

Yahoo Yammer Social Media Software 115

agora pulse

APRIL 29, 2020

Related: The Biggest YouTube Marketing Mistakes That Too Many Brands Are Making. The way your YouTube videos are going to spread is because it resonates with a focused group of people who continually show up for the same type of content that you promised. Not to mention the 150 YouTube videos he wants to make!

YouTube 96

YouTube Strategy How To Video 96

Writtent Blog

JUNE 24, 2013

Whether or not you’re planning on utilizing freelancers or an in-house content creator, you want branding standards which are primed for any experienced writer to create the right content for your small business strategy. If you mention a thought leader or brand in your content, be sure to let them know once the post is published.

Small Business 93

Small Business Strategy Content eBook 93

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Buffer Social

OCTOBER 9, 2023

Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Legal challenges could potentially affect X's branding or operations. Stay updated on legal developments that could impact X's platform policies or branding.

News 72

News Social Media Marketing Facebook 72

Koka Sexton

JULY 19, 2016

Even though the term social selling didn’t rate high in focus groups, when Sales Navigator launched we took it forward, put a stake in the ground and called it the start of the social selling era. From a typical PR channel broadcasting LinkedIn news and updates into an engaging and more humanized brand. I just got here.

LinkedIn 40

LinkedIn B2B Team Focus Group 40

Hootsuite

OCTOBER 1, 2019

So how does that affect brands that rely on Instagram success? The runner-up for worst thing: 16% said that the change has confused brands, who are reaching out less.). On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience.

Instagram 111

Instagram Geotagging How To Tourism 111

Sprout Social

AUGUST 2, 2022

If you picked up TikTok during the pandemic, you might have been looking for a lockdown diversion—a goal that TikTok recognizes as it brands itself as an “ entertainment platform ” rather than a social media platform. If brands, creators and audiences are logging in for entirely different reasons, where is the commonality?

Communities 111

Communities Social Media Community Platforms Platform 111

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. A new research study of 1,400 U.S. Interaction.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Writtent Blog

JULY 16, 2013

From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. It’s a Branding Tool.

Sysomos 88

Sysomos Hubspot SEO ROI 88