Trending Sources

Facebook Updates News Feed Algorithm

Ignite Social Media

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. DoMore. Microsoft. Join us: IBM.co/ibmjobs.

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How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work. Travelgrammers. Gamers.

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Facebook’s Big News Feed Announcement That Benefits Brands

Firebelly

Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates. Could this benefit brand content on Facebook? What do you think?

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Force Feed

Twist Image

It's the kind of stuff that lets the ugly side of opinions (which they see as news) seep into the feed and, to a certain degree, you see sides of people that you had never known (no matter how long you have known them). It's just the many dimensions that shape your Facebook experience when your friends like, follow and regurgitate (or copy) the content that's in their feeds. The other day, Facebook announced changes to the news feed. They also launched a News Feed Values to better explain their positioning. Force feed me. The feed will never be perfect.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it. This is the algorithm that controls what you see in your News Feed when you log into Facebook. This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on. And you would be surprised what I hear.

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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. What does it mean for brands? Especially on mobile.

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Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Social Media Marketing Twitter Bing Groups you admin section install-app ads linkedin MoPub new twitter profile news feed algorithum rich LinkedIn snippets youtube

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Instagram is bringing the algorithm to its feed, but don’t panic yet

Unmetric

In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. While this might be good news for users, brands aren’t too thrilled about this. As always, good content can do so much for your brand that promoting never can. Take Cartoon Network for example.

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Facebook RSS feeds and iGoogle

Laurel Papworth

Want to monitor a Brand Page like CocaCola or  Facebook’s Marketing Page on iGoogle or another RSS reader?  It can be done but it’s not easy. went to Facebook.com/Marketing and wanted to pull the RSS feed into my social media monitoring dashboard. If you want the full wall, comments and everything, I have no clue but MetaPrime have listed the feeds below. id=&#.

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How to Improve Your News Feed Ranking on Facebook

Mindjumpers

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. The engagement with branded content mostly happens through the news feed and not on pages. Tweet.

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Instagram’s New Algorithm – What You Need to Know

Mindjumpers

It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. Facebook’s introduction of its algorithm, which was due to extraordinary growth , was a much-needed overhaul of the News Feed. What This Means for Brands. So how will it affect their livelihood?

How to Use Social Media to Build Brand Trust

Convince & Convert

These interactions help build brand trust and a form a community around your brand. So, how do you use social media to build brand trust? Intimacy involves engaging with people and showing your brand personality. People trust who they know, so it’s important to show that there are humans behind your brand. Show There Are People Behind Your Brand. Authority.

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

From the incredible success of The Lego Movie , to the product enjoying decades of success, not to mention the successful video games  in a variety of genres, Lego may now be more relevant than at any point since it launched in 1949–a fact supported by Brand Finance  naming Lego the world’s most powerful brand in 2015. YouTube and online video marketing. Would you like proof?

What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Tired of people who feed their tweets in as Facebook updates? Good stuff! Review All Tags.

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521 – Feeding Your Leadership Skills

Engaging Brand

Pod Casts business leadership competency gap engaging brand podcast herminia ibarra how + self confidence how to avoid how to be a leader leadership podcast leadership skills leadership thinking self reflection Can looking back at events stop us from moving forward? Can reflection actually harm our progress as business leaders? We discuss. What is the biggest impact on success as a leader?

37 of the Best Facebook Page Apps for Brand Marketing

Pamorama

Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. HootSuite simplifies posting and scheduling Facebook updates, adding images, monitoring feeds, and more.

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Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. Meaningful engagement begins with relevant content that creates value for the user and the brand.

How Brands Use Pinterest

Mindjumpers

More and more brands has also starting to tap into this platform. Brands on Pinterest. Therefore the  most successful brands on Pinterest are the ones who are less promotional and more human ie. They pin things that communicate who the brands are and what they are inspired by. What F8 Developer’s Conference 2011 Holds for Brands and Users. million in September.

Twitter Brand Pages are Pointless

Spin Sucks

Twitter introduces brand pages. P.S. If you have a client who wants a Twitter brand page, then by all means, make one. Brian Meeks   has delusions of novelist, which he feeds by authoring Henry Wood Detective Agency. Social Media Twitter Brian Meeks Hootsuite Tweetdeck twitter brand pages twitter for tweetingToday’s guest post is written by Brian Meeks. Seriously!

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

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5 Ways to Beat the Facebook News Feed Update

Proactive Report

With over a billion users and millions of brand pages there is a glut of content on Facebook.  You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see.  Facebook.   Use the News Feed post advertising option.

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A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

One of the earliest brands to successfully adopt the hashtag was South by Southwest. One of the greatest things about the hashtag is that originated from a Twitter user–not a marketing agency, not a brand and not a social platform. Maybe that’s why marketers are often mystified as to how to create a branded hashtag that goes viral. When to Use a Branded Hashtag. GoViral.

Your Brand Is Not A Logo

SocialFish

Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them. Inputs to an association’s brand can range from how accessible staff is to the feel of the cover stock on the monthly magazine.

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General Motors and Logitech Dominate the #CES2016 Feed

Convince & Convert

“It’s the number two name brand in ride-hailing, and has long labored in the shadow of its much larger, much more ubiquitous rival, Uber…It could also be about making sure Uber’s main competition stays healthy, stays financed, and lives to fight another day.” Tech: #CES2016. Some highlights? Politics: GOP Ads Hit Airwaves. How are these ads faring among viewers?

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A Key Change to Facebook’s News Feed Algorithm

The Social Media Incubator

A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope. Now, when a Page tags another Page in a post, followers of both pages will see it in their News Feed. This feature opens great possibilities for brands to be seen by more people, increase their engagements and possibly gain more followers.

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Facebook Private Messaging for Brands

Mindjumpers

What does it mean for brands? Avenue for Customer Service: Now, with this feature, it becomes easier to use Facebook as a customer service channel, like we wrote on our blog yesterday.  I believe that brands can expect to receive a lot of feedback, especially where customers need assistance on a regular basis. It can also entail longer time and more resources by brands on Facebook.

Four Brands Using Instagram Really Well

Spin Sucks

It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. While many brands are still experimenting with ways to use Instagram, the following four brands are already killing it!

Creating a Custom RSS Feed for Guest Posts

Kikolani

Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. There may also be times where you want to only share writing by you, and if you have a lot of guest bloggers on your site as well as guest posts on other sites, having a full RSS feed for your blog won’t do. xml version="1.0"

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. If your topics and tone change like the wind, people won’t be able to figure out you or your brand. This is a guest post by Brad Shorr.

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13 Ways to Use Facebook Events for Your Brand

Sprout Social

You have to know how to plan, coordinate and spread awareness of your brand through this tool. In this post, we’ll give you 13 ways on how your brand can get the most out of Facebook Events and actually get people to attend: 1. Another common issue brands run into with Facebook Events is trying to figure out what size photo to use. How to Create Effective Facebook Events.

Seven Elements of a LinkedIn Audit to Improve Brand Consistency

Spin Sucks

This makes it essential that your employees are actively engaged on social media, and acting as a brand ambassador, especially on LinkedIn. Your LinkedIn profile photo acts as your avatar across the site, showing up in search results, your connections’ news feed, and any comments you make. By Erika Heald. That’s why there’s no better time than now to tackle a quick LinkedIn audit.

Online Tools that Help with PR

Spin Sucks

Feedly. Feedly is a user-friendly place to store your blog and news subscriptions. When they publish something new, you’ll see it in your Feedly page and can read and share from there. Set up alerts for your name, the company name, and your brand or product names. Once By Gini Dietrich Running a small business isn’t easy. This is both good news and bad news.

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How To Solve Your Biggest Instagram Challenges With Planoly

Peg Fitzpatrick

Drag and drop your photos to see how it’ll actually look on your Instagram profile feed before scheduling it to post. Brands can now easily find content with keywords and hashtags to share their communities posts. Now you can drag & drop to arrange your feed and plan as usual! She works with major brands based on all her hard work. forget to post on Instagram.

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. If you’re looking for inspiring brand content on Instagram, look no further than Airbnb. The numbers don’t lie, either: with 1 million followers, Airbnb is a clear brand winner on Instagram. Airbnb. Disney Pixar.

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Instagram’s New Web Profiles: The Value for Brands

Mindjumpers

However, there is no news feed, so in order to explore profiles, you’ll have to know the usernames and enter them yourself: instagram.com/[username], such as i nstagram.com/nike. How are web profiles advantageous for brands? People have become fond of Instagram as an ad-safe place, and I doubt that you in the near future will be seeing ads popping up in your mobile Instagram feed.

How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. A few general points to bear in mind before creating your videos: Content is the number one way you can build trust with potential clients.

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