Twist Image

OCTOBER 26, 2010

There is a new best-selling business book, both physical and virtual, titled Macrowikinomics - Rebooting Business and the World ( Portfolio ). "The industrial economy has finally run out of gas. Many of the institutions of the industrial society have served us well for centuries, but they are unable to take us forward.

Industry 108

Industry Health Care Transportation Mobile 108

Twist Image

JANUARY 23, 2011

Without a doubt one of the most commonly asked questions I get asked in both boardrooms and on stages all over the world is: "can Social Media work for the B2B industry?" business book. online social network. secrets of social media marketing. social marketing to the business customer.

B2B 89

B2B Industry Social Media Advertising 89

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

The Realtime Report

APRIL 17, 2014

Virgin America, another risk-taker in social media, is not even present among the top ten; the brand is known for being the first to offer WiFi on all flights , and for launching the first in-flight social network in February 2014.

Airlines 178

Airlines Twitter Statistics Industry 178

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Social Media 100

Social Media Film Exercises Social Networking 100

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115

Review Social Media Social CRM Consultant 115

Ignite Social Media

SEPTEMBER 16, 2021

Lisa Braziel and I were still writing “ Social Media is a Cocktail Party ” and brands were just starting to wonder if, and how, they should engage with consumers on social media. Enter the Social Technographics Ladder. In the midst of all that, the neatness of that ladder helped the industry climb to a better place. .

Survey 148

Survey MySpace Microsoft Social Media 148

Sherrilynne Starkie

SEPTEMBER 22, 2012

Twitter is now one of the world’s top three social networks and is used by people from all walks of life from the President of the United States of America, to major Hollywood celebrities, to revolutionaries and freedom fighters around the world to children and senior citizens. Twitter’s co-founder Biz Stone to pen book.

Storify 317

Storify Social Capital Yahoo Apple 317

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Questions to ask yourself before joining TikTok. But that’s not all.

Questions 105

Questions Banking Insurance HootSuite 105

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Here’s a quick breakdown. Hootsuite does it all.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. For example, in the sentence “Sprout Social, Inc.

Brands 84

Brands Sentiment Analysis Marketing 84

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. How is our audience reacting to competitors’ content?

Social Media 123

Social Media Template Templates Skills 123

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

This is a guest post by David Siteman Garland, author of newly released book Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. They have REALLY engaged social networks. and developing the “human” case studies and stories for my just released book Smarter, Faster, Cheaper.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

AUGUST 11, 2011

In June, comScore reported that one out of every six minutes is spent on a social network. The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. One thing you’ll notice is non-industry folks engaging on the network.

Google 177

Google Hitwise Social Networking comScore 177

Hootsuite

JANUARY 2, 2024

Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your professional network. This can lead to exciting opportunities, like a new job or becoming better known in your industry with a strong personal brand.

Comments 107

Comments LinkedIn HootSuite Analytics 107

Rebekah Radice

MAY 30, 2017

They’re also a great way to build relationships with industry leaders and influencers… When writing such a post, make sure to make the interview fresh, compelling, and relevant to your reader. Ideas for interviews: Interview industry experts. Interview other bloggers and industry influencers. Recap Post.

Privacy 139

Privacy Social Bookmarking Review Industry 139

Waxing UnLyrical

MARCH 31, 2019

Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. Further, metrics that determine the impact of social actions will improve and better explain how social actions, content and media coverage impact the larger marketing cycle.

Analytics 164

Analytics Influencer Issues Metrics 164

yMarketingMatters

FEBRUARY 25, 2013

Needless to say, branding yourself properly is vital to your overall business success, and by making use of popular social networks, a few properly implemented Facebook marketing strategies can go a long, long way. Every business book out there speaks about how essential it is to market to the proper niche.

Strategy 226

Strategy Brands Facebook Real Estate 226

Ignite Social Media

JULY 19, 2019

Social media’s impact on the travel and tourism industry continues to grow stronger. Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers.

Travel 94

Travel UGC Brands Tourism 94

Hootsuite

JUNE 29, 2023

Social media guidelines in healthcare are institution-specific rules for how healthcare professionals should conduct themselves and the entity they represent online. Social media guidelines in healthcare can be stricter than guidelines in other industries. Navigating social media when you work in healthcare can be tricky.

Guidelines 79

Guidelines Template Templates Social Media 79

Justin Levy

NOVEMBER 20, 2010

Twitter, Facebook, YouTube, Flickr and the other social networks require more convincing for them to grasp the value that they can extract, besides any personal value such as staying connected with family and friends. Post relevant, helpful information via status update such as industry news and important updates.

LinkedIn 259

LinkedIn Tips Flickr Feed Reader 259

Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. 10 Social Inspiration People Metrics You Can't Ignore: 1. This era is about people. Inspiration.

Metrics 96

Metrics Social Media Marketing ROI 96

Hootsuite

DECEMBER 12, 2023

Not for execs on social media. Being active on social media can help build all sorts of relationships for you, from attracting top talent to hire, networking with industry peers, and even fostering deeper relationships with your employees and team. What do you want to get out of posting on social media?

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This!

Social Media 227

Social Media Microblogging StumbleUpon Digg 227

Convince & Convert

SEPTEMBER 3, 2013

When it comes to developing a consistent brand image online, you should use the same picture and positioning across every social network profile that you’re part of. Follow industry experts. You can follow thought leaders on LinkedIn, subscribe to their blogs, and read their books. Martin''s Press).

Tips 145

Tips Marketing Skills Meeting 145

BeingOptimist

MAY 17, 2023

In today’s competitive industry, it’s important to find effective ways to increase sales if you want to achieve long-term growth and success. Businesses trade contact information in exchange for lead generators such as e-books, instructions, and templates. How long before these strategies yield results?

Strategy 75

Strategy Software Campaign Conversation 75

Rebekah Radice

JULY 14, 2017

We’ll go through several critical steps together: One of the most overlooked decisions is which social networks should you spend your time on? We’ll talk about which social networks you should focus on and then put a posting strategy in place for each of those social networks. What Else Will You Learn?

Social Media 99

Social Media Marketing Course Social Networking 99

Hootsuite

JULY 25, 2023

When it comes to social networking, you can avoid conflicts of interest by taking steps to determine the actual identity of the people you’re interacting with online. LinkedIn, a place built for professional networking, is the number one platform for lawyers. And remember, your competitors are likely on social media.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

JANUARY 4, 2023

Using social tools to keep a virtual ear to the ground, learning what’s being said about your brand and your industry. Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience. The benefits of social media marketing. Community management.

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Social Media Marketing

MAY 15, 2013

A roundup of relevant links affecting our industry. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Global platform growth, the expanding role of video, social network acquisition rumors, data plays by two of the majors, chefs behaving badly and more - it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Convince & Convert

MAY 21, 2014

Average click rates in email, meanwhile, hover between 3 and 4 percent , depending on industry. Post Only Visual Content to Social Media As good as massive, in depth guides like Shopify’s 50 Ways to Make Your First Sale are at attracting subscribers and links, they aren’t the kind of content that does well on social networks.

Marketing 167

Marketing Compete Social Networking Sites 167

The Way of the Web

SEPTEMBER 29, 2011

And here’s where the loyalty card element comes in: Supermarkets and social networks: The basics of the supermarket loyalty card are pretty simple. Tancredi, headphones and promo information all via Peerindex. Measuring influence or just tracking loyalty? So are you on Klout, Peerindex and Empire Avenue?

Klout 49

Klout Loyalty Social Networking Influencer 49

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. It won, and he''s done just that.

Social Media 167

Social Media Nielsen Press Release News 167

Webbiquity SMM

SEPTEMBER 9, 2014

Employers will need to do some level of monitoring, in order to measure results, share best practices, and incentive employees for social amplification. ” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor.

Yammer 198

Yammer Policies Social Media Yahoo 198

Buffer Social

SEPTEMBER 26, 2023

I settled on copywriting because I had a knack for writing and a bit of experience from keeping a lifestyle blog and writing book reviews. Another thing I used to do to circumvent this fear was to rely on my industry friends. But virality is a possibility when posting on social. This went a long way in bolstering my confidence.

Social Media 92

Social Media Brands Metrics Skills 92