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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with. Plus, these books will spark even more passion and excitement for what you do.

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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

million first-party content registrations and offers a map for marketers in search of treasure (aka new business). That would just be silly. Improve Engagement By Using Buyer-Level Intent Data In 2022 , we noted that 33% of B2B buyers indicated that they would be in the market to make additional investment within the next 12 months.

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Book Review: The Social Customer

Dave Fleet

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book. Social Sales. Social Support.

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How to Make a Difference to Your Business Order Book

BeingOptimist

There are areas of your business that heavily influence how good your order book looks, and although your sales department should be one of them, there are others that can give a better return for your money. However, if you do not know what you are doing, you could be just wasting time and money.

How To 80
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Book Review: Marketing in the Round

Webbiquity SMM

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Becoming a social business means change, which is never easy. Four Marketing Round Approaches.

Review 186
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Revving Up a Children’s Book with Integrated MarComm

Waxing UnLyrical

Being a PR pro requires the ability to craft high quality, impactful messages that resonate with our target audiences throughout a variety of mediums. How should the messages be written for each specific audience? I thought, “A children’s book… seriously?” Guest Post by Ralph J. Is the audience acting on the message?

CPC 100
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TikTok for Business: Top 10 Brands Smashing it on TikTok

Social Media Strategies Summit

And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily. But using TikTok for business isn’t just about inscrutable humor and dance challenges; it drives meaningful engagement and action. TikTok rose from the ashes of the Musical.ly Still, competition is fierce. 1) Nike @nike / 4.4

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