Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Maybe your clients are creative and visual so they like YouTube or Flickr better. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter.

Lurker 203

Lurker Klout Policies Consultant 203

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Content and containers.

Case Study 168

Case Study Communities Study Committee 168

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Image: Kemp Edmonds via Flickr, CC 2.0 Thanks so much for stopping by WUL!

ROI 169

ROI Postrank Tourism Blogroll 169

Writtent Blog

NOVEMBER 7, 2013

Image Credit: Flickr. However, Monday is only one day and the most successful business bloggers create content more than just one day a week. Social shares, which is something many business bloggers strive for, are highest on Thursdays. Keep an Eye on Metrics. Even More Metrics. What about the other days?

Metrics 82

Metrics Flickr System Blogger 82

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. I know big bloggers get swag. I know big bloggers get LOADS of free lunches. In 2010, blogs and bloggers are truly influencers.

Class 184

Class Blogger Issues Review 184

The Marketing Blog

AUGUST 3, 2010

Set your Metrics Lastly, a thorough set of metrics needs to be defined against which your brand’s performance on Facebook can be evaluated. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action. What is your Facebook plan? Share your tips with us!

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. And my guest bloggers, both frequent and infrequent. Of course, I am making some assumptions here. Read All About It!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. Why: as I’ve started blogging for grasshoppers , I’ve been realizing how this kind of information is really helpful to new bloggers (like me). In other words, something very unusual.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

OCTOBER 1, 2010

Image: Ville Miettinen via Flickr, CC 2.0 And my guest bloggers, both frequent and infrequent. I don’t know why Waltzing Matilda (that’s the name of the song) is so closely identified with the Guiding tradition (anyone care to fill me in?). Frankly, when I was 11 years old, I didn’t think about stuff like that.

Postrank 146

Postrank Tourism Blogroll WordPress 146

Webbiquity SMM

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Social Sharing (YouTube, Flickr, SlideShare, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Waxing UnLyrical

SEPTEMBER 13, 2010

Image: Flickr user Bart , CC 2.0 But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. And my guest bloggers, both frequent and infrequent. No, I didn’t watch it when it was on the air. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 134

Class Postrank Tourism Blogroll 134

Diva Marketing Blog

JUNE 10, 2012

Integration also includes adding hard lead generation-oriented metrics from direct and advertising to the mix. . Does this refer to “blogger relations” and are you advocating paying bloggers for their posts? Geoff Livingston: I don’t advocate paying bloggers to blog on their site. That’s integrated strategies.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Kikolani

SEPTEMBER 19, 2012

As bloggers, writers, authors, artists, photographers (and more) our terms of reference and professional focus is not on the tech-side of the blogging equation. More often than not, we sit firmly opposite it. How do we know if it should be a part of our strategy? The Cloud’s Already Here. iPhone, iPod, iOS. Amazon Web Services.

Privacy 130

Privacy Exercises Data WordPress 130

The Marketing Blog

SEPTEMBER 7, 2010

With a few simple yet effective methods, you can measure the level of interactivity of your Fans on the Facebook page: #1 Using Facebook Insights A little while back Facebook had announced the improved version of Facebook insight s which provides better metrics for Facebook developers and page administrators.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Kikolani

JANUARY 16, 2011

This will usually lead to those bloggers coming back to your site and engaging with you in your blog as well. Question: I still don’t understand how much revenue a semi-succesful blogger should expect to make let’s says 6 months in? Question: What is a good way to feature key bloggers at a foodie type event?

Questions 167

Questions WordPress Postrank Blogger 167

Techipedia: Tamar Weinberg

AUGUST 27, 2008

I was fortunate to have the help of James Duthie, a serial guest blogger from Online Marketing Banter , a blog on social media, marketing, and more.? Round 4 – Percentage of New Visitors The percentage of new visitors provides a basic metric for user loyalty. The Great Social Media Traffic Debate: Niche or General Networks?

Social Media 100

Social Media StumbleUpon SEO ROI 100

Bare Feet Studios

NOVEMBER 23, 2011

Bloggers in particular are held to a very high standard. Here is how this could work for each event or launch: Have your social media staffer/consultant define the scope of work, outline the goals and metrics, determine criteria needed to meet said goals, and agree on a working budget. It does not have to be big!

Cost 91

Cost Team Influencer Communities 91

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Wouldn’t the most logical approach be creating a metric that counts a resources popularity by the number of people who actually click on the link, as opposed to click a “like&# button? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Aggregator 151

Aggregator Content Digg Posterous 151

The Way of the Web

SEPTEMBER 29, 2011

Both Klout and Peerindex require you to hook up various sources in order to calculate your influence – Klout includes Twitter, Facebook, LinkedIn, Google+, Foursquare, Youtube, Instragram, Tumblr, Blogger, WordPress.com, Last.fm and Flickr.

Klout 49

Klout Loyalty Social Networking Influencer 49

Waxing UnLyrical

FEBRUARY 8, 2011

Image: Paul Schultz via Flickr, CC 2.0 Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back). What about you?

List 161

List Class How To Comments 161

Bare Feet Studios

NOVEMBER 13, 2009

The White House has a blog and a Flickr account – we can comment directly. Of course each metric will produce a different price. I see bloggers talking about art, I see spiritual teachers using tech, I see everyone creating in their own ways opportunities to each beyond our known worlds.

Social Media 48

Social Media Upcoming Flickr Conference 48

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265

Marketing SEO Journal Engineering 265

ProBlogger

FEBRUARY 20, 2013

Since we’ve already talked about selling blogs this week, I wanted to walk you through my buying experience today… Image by Flickr user quinn.anya, licensed under Creative Commons. Today everyone is social, especially bloggers. The interests of a blogger may vary time to time. Analyzing blog traffic.

Case Study 43

Case Study Study Buy Adsense 43

Bare Feet Studios

OCTOBER 10, 2008

Another long-standing metric that I have found to be true and relevant repeatedly, is that of a professional trainer or professor: know 10 times more than you plan to deliver. You can follow and connect with Shane on Twitter , LinkedIn , Flickr , The Reef , Viddler , Facebook , Upcoming , and at his neglected blog.

Social Media 40

Social Media Construction Consultant Upcoming 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s not hard, it’s complicated.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g.,

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Webbiquity SMM

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Influence in social media: how to find the top bloggers by blur Group. Social Media Metrics and ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Waxing UnLyrical

NOVEMBER 1, 2010

PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. You tell me. Utopia aside.

Class 258

Class Education Metrics Creative Commons 258

ProBlogger

JUNE 10, 2014

Image via Flickr user Brizzle Born and Bred. Having been a freelance blogger since 2009, I’m used to looking for ways to improve my pitches and blogging job applications. It was up to me – and our Marketing Manager – to find this blogger. The first is advice for companies like ours who need to hire a blogger.

Blogger 42

Blogger Company Sample Samples 42

Webbiquity SMM

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). A blogger raises a question about your company’s financial outlook. Metrics and reporting.

Social Media 193

Social Media Tools Sysomos Vocus 193

Techipedia: Tamar Weinberg

JULY 8, 2008

I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. They usually work 70 hour weeks and need to be extremely flexible.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. They don’t care.

Questions 162

Questions Social Media Consultant Education 162

Waxing UnLyrical

NOVEMBER 21, 2010

Don’t sweat the Twitter metrics , by Seth Duncan at Context Analytics’ blog (now Beyond Analytics). Image: Sebastian Niedlich via Flickr , Creative Commons Thanks so much for stopping by WUL! And my guest bloggers, both frequent and infrequent. by Daniel Sitkin at Metrica’s Measurement Matters.

Postrank 119

Postrank Conference Tourism Analytics 119

Social Media Marketing

MARCH 20, 2013

Pinterest has introduced web analytics to help bloggers and businesses understand who is pinning content from their websites. Danny Brown takes a look at the problem with reach as a viable metric. Image source: ShironekoEuro (Flickr). Looking for a way to get your message heard?

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Techipedia: Tamar Weinberg

MAY 9, 2008

I can’t compare this kind of competitiveness to that on Reddit or Mixx, because the metrics available are only the karma points (and associated awards) but no real rankings. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca To them, this meant a whole lot.

Digg 100

Digg Sites News API 100

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Hopefully most of us on this site are past the “how Twitter / Facebook / Flickr / YouTube… works,&# and have progressed to “how to make Twitter / Facebook / Flickr / YouTube…work for you&# section.

Social Media 136

Social Media Consultant Video Strategy 136

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Seems to me that in order to gain the benefits of Social Media Marketing tactics, traditional marketers must give up their need for control, especially of the metrics. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Systems evolve in unpredictable ways.

Brands 139

Brands MySpace Yahoo StumbleUpon 139