Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 157

Social Media Radian6 Strategy SM2 157

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Image: Kemp Edmonds via Flickr, CC 2.0 See you on Tuesday, then.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

MAY 20, 2015

If you already have relationships with top bloggers (see Step One), this will be easy. Again, if you want to spreadsheet it, you can segment by the bloggers with the most unique viewers per month and social media followers… or whatever metrics are important to you. Pitch the blogger via email.

Tips 100

Tips Proposal Repository Influencer 100

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

Case Study 213

Case Study Library Communities Study 213

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? The Great Social Media Traffic Debate: Niche or General Networks?

Social Media 100

Social Media StumbleUpon SEO ROI 100

The Marketing Blog

AUGUST 3, 2010

Set your Metrics Lastly, a thorough set of metrics needs to be defined against which your brand’s performance on Facebook can be evaluated. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action. What is your Facebook plan? Share your tips with us!

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. I know big bloggers get swag. I know big bloggers get LOADS of free lunches. In 2010, blogs and bloggers are truly influencers.

Class 184

Class Blogger Issues Review 184

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

Case Study 168

Case Study Communities Study Committee 168

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 161

Questions Social Media Consultant Education 161

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# 5 takeaways on social media and politics , by Dave Fleet.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. And my guest bloggers, both frequent and infrequent. Of course, I am making some assumptions here. Read All About It!

Google 254

Google Class Creative Commons Yahoo 254

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media 135

Social Media Consultant Video Strategy 135

Waxing UnLyrical

OCTOBER 1, 2010

Image: Ville Miettinen via Flickr, CC 2.0 As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. Sounds interesting, huh?

Postrank 146

Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

SEPTEMBER 13, 2010

Image: Flickr user Bart , CC 2.0 But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. We’ll pick up where we left off last week, discussing social media ROI. No, I didn’t watch it when it was on the air. Read All About It!

Class 134

Class Postrank Tourism Blogroll 134

Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. So much of today’s conversation is about how marketers can get results from social. both traditional and social media. The effort outweighed the value.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Bare Feet Studios

NOVEMBER 13, 2009

The gate-keepers are no longer essential and the ability to connect with each other across virtually every barrier – geographic, economic, social status, etc – is now unlimited. The White House has a blog and a Flickr account – we can comment directly. Of course each metric will produce a different price.

Social Media 48

Social Media Upcoming Flickr Conference 48

The Marketing Blog

SEPTEMBER 7, 2010

With a few simple yet effective methods, you can measure the level of interactivity of your Fans on the Facebook page: #1 Using Facebook Insights A little while back Facebook had announced the improved version of Facebook insight s which provides better metrics for Facebook developers and page administrators.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Bare Feet Studios

OCTOBER 10, 2008

The social web creates a LOT of noise – it’s one of the things that keeps people from participating in it. &# On the contrary, finding the signals within the noise is not easy, not obvious, and when it comes to businesses developing social media campaigns, I do support the likes of, “Don’t try this yourself.

Social Media 40

Social Media Construction Consultant Upcoming 40

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. Social Media Examiner’s Live Blogging Q&A. Also, it’s not all about what you do on your site or your social media. Answer: Good question.

Questions 167

Questions WordPress Postrank Blogger 167

Bare Feet Studios

NOVEMBER 23, 2011

As the founder of the Social Media Club Hawaii chapter and a very active social media consultant here in Hawaii, I am often invited to attend events and receive services for free in exchange for social media buzz – aka tweeting, facebooking, photographing, and videoing about my experiences.

Cost 91

Cost Team Influencer Communities 91

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Waxing UnLyrical

FEBRUARY 8, 2011

The question was: what is the importance of lists (specifically in social media), and how does one get on them? Image: Paul Schultz via Flickr, CC 2.0 Get Shareaholic test Filed under Public Relations , Social Media | Tags: how to get on a list , influence , Social Media | Comments (15) Site settings comment help?

List 161

List Class How To Comments 161

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 261

Social Media Trendrr SM2 Alterian 261

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is.

Social Media 194

Social Media Tools Sysomos Vocus 194

The Way of the Web

SEPTEMBER 29, 2011

Both Klout and Peerindex require you to hook up various sources in order to calculate your influence – Klout includes Twitter, Facebook, LinkedIn, Google+, Foursquare, Youtube, Instragram, Tumblr, Blogger, WordPress.com, Last.fm and Flickr.

Klout 49

Klout Loyalty Social Networking Influencer 49

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

ProBlogger

FEBRUARY 20, 2013

Since we’ve already talked about selling blogs this week, I wanted to walk you through my buying experience today… Image by Flickr user quinn.anya, licensed under Creative Commons. Search on social media: A simple search on Facebook, Twitter, and Google+ also told me a lot about the seller, and how he deals with others.

Case Study 42

Case Study Study Buy Adsense 42

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. The public and immediate nature of getting slammed via social is what stings. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa.

Social Media 132

Social Media Strategy Comments Course 132

Techipedia: Tamar Weinberg

MAY 9, 2008

I can’t compare this kind of competitiveness to that on Reddit or Mixx, because the metrics available are only the karma points (and associated awards) but no real rankings. Social media isn’t going away, but this example shows that some systems just happen to work better than others.

Digg 100

Digg Sites News API 100

Waxing UnLyrical

NOVEMBER 1, 2010

PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. The advent of digital and social media has made this challenge far more complex and vital than ever before. You tell me. Utopia aside.

Class 258

Class Education Metrics Creative Commons 258

ProBlogger

JUNE 10, 2014

Image via Flickr user Brizzle Born and Bred. Having been a freelance blogger since 2009, I’m used to looking for ways to improve my pitches and blogging job applications. It was up to me – and our Marketing Manager – to find this blogger. The first is advice for companies like ours who need to hire a blogger.

Blogger 41

Blogger Company Sample Samples 41

Techipedia: Tamar Weinberg

MARCH 17, 2010

Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

AUGUST 26, 2009

But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone. Today, marketing your business for free may seem to be an unattainable process.

Brands 139

Brands MySpace Yahoo StumbleUpon 139