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Book Review: Social Media Marketing

Webbiquity SMM

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Social Sharing (YouTube, Flickr, SlideShare, etc.). Social Events (e.g., Eventful, Meetup, Upcoming, etc.).

Review 153
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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Wouldn’t the most logical approach be creating a metric that counts a resources popularity by the number of people who actually click on the link, as opposed to click a “like&# button? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

I was fortunate to have the help of James Duthie, a serial guest blogger from Online Marketing Banter , a blog on social media, marketing, and more.? Round 4 – Percentage of New Visitors The percentage of new visitors provides a basic metric for user loyalty. The Great Social Media Traffic Debate: Niche or General Networks?

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265
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Confessions and Reflections of a [Former] Digg Addict

Techipedia: Tamar Weinberg

I can’t compare this kind of competitiveness to that on Reddit or Mixx, because the metrics available are only the karma points (and associated awards) but no real rankings. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca To them, this meant a whole lot.

Digg 100
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Seems to me that in order to gain the benefits of Social Media Marketing tactics, traditional marketers must give up their need for control, especially of the metrics. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Systems evolve in unpredictable ways.

Brands 139
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. They usually work 70 hour weeks and need to be extremely flexible.