9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
Content marketing isn’t easy. Content Idea Tools. It’s not uncommon to find yourself racking your brain for killer content ideas. Portent’s Content Idea Generator. Enter a keyword or phrase and it will generate a title and also offer tips for improving the content itself: 2. Content Marketing Ideas Generator. Lack inspiration? All useful.
How Lazy Content Curation Is Ruining Your Influencer Relationships
AUGUST 24, 2016
There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika!
Four Ways to Keep Content Fresh
JULY 29, 2015
Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? Keep Content Fresh. Even though I didn’t start out as a great blogger (which I am reminded of every blog anniversary, when I re-publish our very first blog post ), I put something on proverbial paper every day. There are a lot of content ideas in there.
Bloggers: Let Your Content and Your Readers Breathe
JULY 29, 2014
More people are becoming content publishers by the minute, whether that be: Blog posts like this one. Remember, it isn’t their job to “stick to it,” and to spend their valuable time reading our content. Let your content breathe. Breaking up your content into a few brief paragraphs so your visitors’ eyes get a break. Comments on blog posts.
Samsung Threatens Bloggers and Provides a Valuable Lesson
SEPTEMBER 6, 2012
Then we had a healthy debate about it and she convinced me it’s something we should all know about and consider for any future blogger relations and/or brand ambassador programs. So here’s the story… Samsung Threatens Bloggers. But a brand ambassador is different than a blogger. For all intents and purposes, bloggers should be treated as journalists.
How to Own Your Blogger Outreach Process
Convince & Convert
FEBRUARY 24, 2015
At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. Why Bloggers?
Using Guest Bloggers
AUGUST 4, 2011
She’s the founder and CEO of Factotum , where she writes content for websites, blogs, and social networks. She asks, How do you decide who to feature as a guest blogger every week? How do you determine how you use guest bloggers? Using Guest Bloggers originally appeared on Spin Sucks on August 4, 2011. Hey Danny Brown and Nancy Davis ? and I’m impressed.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
Podcasting: The New Frontier for Women Bloggers
AUGUST 18, 2016
The post Podcasting: The New Frontier for Women Bloggers appeared first on Spin Sucks. The data is clear, podcasting is on the rise and doesn’t appear to be stopping. Here are five steps to get you started and on your way. Related Stories Four PR Podcasts to Add to Your List Why Podcasts Work: Five Reasons to Start One Seven Podcasts to Add to Your iTunes Feed.
Blogger Outreach: Three Steps to a Successful Program
SEPTEMBER 27, 2011
Going through the list of questions, there were a lot around finding the right bloggers to pitch for your product or service. Finding the Right Bloggers. There are multiple tools you can use to find the right bloggers to pitch: Vocus (paid). They are the first step in developing your list of bloggers to reach. Blogger Outreach. Cision (paid). Burrelles (paid).
15 Amazing Women Bloggers You Should Get to Know
DECEMBER 27, 2011
As I wrap up the year I want to take a moment to share with you 15 amazing women bloggers I’ve gotten to know, respect and learn from on a daily basis. SarahinTampa Another amazing tech blogger, Sarah brings her experience in the financial, retail and software industry to TechCrunch where she is always on top of the latest news, gadgets and mobile apps. Amber Naslund. Really.
Journalism Is Not Content Marketing
AUGUST 11, 2016
Many people in other segments of the media suggested that journalists should not worry, because of the myriad of opportunities that now exist in the content marketing space. While true, brands can't seem to get enough content into the system, and are sorely lacking the skills to produce credible and quality content, I'm not sure how journalism will be saved by content marketing.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. They’re helped journalists, bloggers, and citizen journalists pull data for part of the story while the humans add the color. How Content Creation Will Change.
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily. There were posts by me, Shonali Burke , Brian Solis , some exclusive Ragan content, and other PR leaders. Every day. Sorry.”
Understanding Viral Content Marketing [Infographic]
DECEMBER 7, 2011
This infographic brings out some interesting points about viral content like how is it beneficial to brands, if their content goes viral. Also, we will look at why and what kind of content goes viral. Why should you opt for viral content marketing? It is further explained that it is easier to gather more value with viral content because the cost remains the same.
4 of the Best Blogger Outreach Strategies
Convince & Convert
FEBRUARY 26, 2015
Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year.
Successful Team Involvement in Content Creation
NOVEMBER 16, 2015
If you are in charge of content marketing for your organization, continued quality content creation can often seem like a daunting task. You might face a few scenarios: You solely are responsible for content creation—whether that be blog content, longer form content, promotional content, gated content, newsletter content….the Content flow.
How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
AUGUST 30, 2016
As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The first imperative for marketers and bloggers is to create better content , specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers.
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
It’s not easy to produce great content every time you hit publish and it’s impossible to publish a string of never ending home runs. But that doesn’t mean you can’t follow a better, more professional content publishing routine to stack the odds in your favor and make sure you always have your audience’s best interests at heart. Eleven Content Marketing Ideas.
What the Best Bloggers Do Right
Convince & Convert
APRIL 24, 2015
So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? I am inclined to think that entry to this rarefied region is free, as long as you get these three steps just right. Being regular and keeping that blog fresh is one thing that nearly every successful blogger did. Last time I checked , 3.75
Two Examples of What NOT to Do When Asking Influential Bloggers For a Link
JULY 6, 2012
Editorial in-content links, the most valuable kind of links today, are impossible to get without contacting people; even if you have a few friends among influential bloggers in your niche that you can ask for a favor to guest post on their blog or just to insert an anchor text link to the existing post, eventually you will run out of them, and new backlinks will be waiting to be made.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Offsite Content Marketing. Content Amplification.
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
Just when you think you have it figured out, it changes. I am often asked, “How do I promote blog posts and distribute my content?” That said, there are some good rules of thumb you can follow, particularly when it comes to content distribution. She said, “We think we have the content thing down, but we can’t figure out distribution.” told you.
How Smart Nonprofits Do Blogger Outreach Right
MAY 2, 2014
Related Posts Awesome Nonprofit Social Media Decks from #14NTC How Smart Nonprofits Do Blogger Outreach Right BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How to Lead Your Way to a Social Organization Get Open Community on Audible Why They Don’t Follow You On Instagram. Content Strategy Debunking the Hype Featured From the Trenches Nimble Nonprofit Enjoy.
Bloggers Unite! A 10-Point Guide for Blogger Collaboration
Convince & Convert
DECEMBER 20, 2012
Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list. Click to read more » Blogging and Content Creation andy crestodina blogger collaboration blogging content creation social networkingWeb marketing isn’t a solo endeavor. Create! Working with.
Two Tools for Bloggers
APRIL 3, 2011
Isn’t it fun being a blogger? Then you can add an Amazon Kindle logo to your blog so your readers know you’re offering them an even easier way to read your content. While, it’s not quite there yet (they’re still in beta), eventually your content will be more than the articles you publish. But I’m here to help! Your Blog On Kindle. Click publish.
3 Ways to Identify Influencers for Your Blogger Outreach Campaign
JULY 17, 2013
So, you’re about to kick off a Blogger Outreach campaign. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning. The point of this post isn’t to sell you on the idea of blogger outreach. Do they share other people’s content? Content Strategy Debunking the Hype Featured Implementation What are you looking for exactly?
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. LinkedIn members are primed for reading business-related content. And then there’s LinkedIn.
5 Ways Bloggers and Content Creators Could Use Anchor
MARCH 1, 2016
Last week I noticed a number of people that I followed on Twitter had started using a new way of creating and sharing content using the Anchor App. Listen to this little clip he recorded on Anchor on how he plans to use it to test ideas before developing them into longer form content. 2. Reader Generated Content. Social Media Writing ContentHere’s a few: 1.
The Anatomy of Viral Content
MARCH 2, 2014
Sharing content is an integral part of modern life. We share more content from more sources with more people more quickly and more often than ever before. This sharing activity is not about engaging with content but with other people, with content as the primary vehicle for that engagement. They found that we share to: Bring valuable and entertaining content to others.
Bloggers Block – When The Words Just Won’t Come
SEPTEMBER 30, 2012
Blogger’s block sucks more. Blogger’s block, on the other hand, is a bit more challenging. And for me, blogger’s block occurs when I not only can’t write on my own blog, but often stops me from being able to do all the other activities that come with blogging. And what brings it on is never an absence of great content out there. Take a break.
Advertising Is Not Content Marketing
OCTOBER 2, 2013
And Content Marketing is not Advertising. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. Most bloggers intimately know their market. Learn more about content marketing. Lose-lose.
What Every Business Blogger Can Learn from SaaStr
JULY 15, 2015
There is no secret formula here; these are techniques every business blogger can adopt, and their marketing counterparts can help them build it. You are forced by default to produce very specific content. Actionable Content. We now live in an age when a significant portion of the content business people consume is created by their peers. By Aly Saxe. SaaStr Groupie.
Everything Bloggers Need to Consider for Their April Content Calendar
MARCH 30, 2016
Creating amazing content for your blog or social media accounts is only half the battle – the other half is making sure people see the content. If you publish content when it’s culturally relevant, you’ll have significantly increased your odds of attracting readers’ attention because your content will be topical. April Content. March Madness. Mother’s Day.
How To Create More Content, Faster, Without Sacrificing on Quality
FEBRUARY 29, 2016
Every time I come across a blogger who is able to write every day, or who produces a new ebook once or twice a month, I feel an overwhelming jealousy. have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. Learn The Art Of Content Re-packaging. What is this?
10 Content Ideas that Generate Comments and Shares
FEBRUARY 1, 2012
Therefore, today I have created a list of 10 types of content you can use for your blog. 10 Shareable Content Ideas. It might be a book a friend has written, a collection of free eBooks available from other bloggers, or your own eBook. But this works really well for other bloggers. herby commit to change that. It’s not just a list, though. The Manifesto. The Good.
The Changing Face of Authoritative Content
JULY 31, 2015
How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Back in the day, the news media were the primary gatekeepers of reliable and authoritative content. How social drives content. Nothing new so far.