9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
Content marketing isn’t easy. Content Idea Tools. It’s not uncommon to find yourself racking your brain for killer content ideas. Portent’s Content Idea Generator. Enter a keyword or phrase and it will generate a title and also offer tips for improving the content itself: 2. Content Marketing Ideas Generator. Lack inspiration? All useful.
Four Ways to Keep Content Fresh
JULY 29, 2015
Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? Keep Content Fresh. Even though I didn’t start out as a great blogger (which I am reminded of every blog anniversary, when I re-publish our very first blog post ), I put something on proverbial paper every day. There are a lot of content ideas in there.
How To Become An Ethical Blogger
SEPTEMBER 24, 2015
Therefore, bloggers should be made aware of the do’s and don’ts of blogging, both, the new and seasoned ones. Fulfilling this need, I bring forth a framework of the norms of ethical blogging to inspire every blogger, especially the newbie, to help become ethical bloggers. Are you an ethical blogger? Bloggers may define or interpret them differently. Thanks.
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.
Bloggers: Let Your Content and Your Readers Breathe
JULY 29, 2014
More people are becoming content publishers by the minute, whether that be: Blog posts like this one. Remember, it isn’t their job to “stick to it,” and to spend their valuable time reading our content. Let your content breathe. Breaking up your content into a few brief paragraphs so your visitors’ eyes get a break. Comments on blog posts.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
Samsung Threatens Bloggers and Provides a Valuable Lesson
SEPTEMBER 6, 2012
Then we had a healthy debate about it and she convinced me it’s something we should all know about and consider for any future blogger relations and/or brand ambassador programs. So here’s the story… Samsung Threatens Bloggers. But a brand ambassador is different than a blogger. For all intents and purposes, bloggers should be treated as journalists.
How to Own Your Blogger Outreach Process
Convince & Convert
FEBRUARY 24, 2015
At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. Why Bloggers?
Are Bloggers Community Managers?
SEPTEMBER 26, 2011
Are all bloggers also community managers? Are Bloggers Community Managers? Some bloggers are (whether they know it or not) community managers; others are new media journalists, content curators, or simply diarists. When a blog collapses, the most common outward culprits are blogger burnout or failure to thrive. So What’s a Blogger to Do? Finance , Yahoo!
15 Amazing Women Bloggers You Should Get to Know
DECEMBER 27, 2011
As I wrap up the year I want to take a moment to share with you 15 amazing women bloggers I’ve gotten to know, respect and learn from on a daily basis. SarahinTampa Another amazing tech blogger, Sarah brings her experience in the financial, retail and software industry to TechCrunch where she is always on top of the latest news, gadgets and mobile apps. Amber Naslund. Really.
Understanding Viral Content Marketing [Infographic]
DECEMBER 7, 2011
This infographic brings out some interesting points about viral content like how is it beneficial to brands, if their content goes viral. Also, we will look at why and what kind of content goes viral. Why should you opt for viral content marketing? It is further explained that it is easier to gather more value with viral content because the cost remains the same.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. They’re helped journalists, bloggers, and citizen journalists pull data for part of the story while the humans add the color. How Content Creation Will Change.
Blogger Outreach: Three Steps to a Successful Program
SEPTEMBER 27, 2011
Going through the list of questions, there were a lot around finding the right bloggers to pitch for your product or service. Finding the Right Bloggers. There are multiple tools you can use to find the right bloggers to pitch: Vocus (paid). They are the first step in developing your list of bloggers to reach. Blogger Outreach. Cision (paid). Burrelles (paid).
Using Guest Bloggers
AUGUST 4, 2011
She’s the founder and CEO of Factotum , where she writes content for websites, blogs, and social networks. She asks, How do you decide who to feature as a guest blogger every week? How do you determine how you use guest bloggers? Using Guest Bloggers originally appeared on Spin Sucks on August 4, 2011. Hey Danny Brown and Nancy Davis ? and I’m impressed.
Successful Team Involvement in Content Creation
NOVEMBER 16, 2015
If you are in charge of content marketing for your organization, continued quality content creation can often seem like a daunting task. You might face a few scenarios: You solely are responsible for content creation—whether that be blog content, longer form content, promotional content, gated content, newsletter content….the Content flow.
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily. There were posts by me, Shonali Burke , Brian Solis , some exclusive Ragan content, and other PR leaders. Every day. Sorry.”
4 of the Best Blogger Outreach Strategies
Convince & Convert
FEBRUARY 26, 2015
Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year.
Two Examples of What NOT to Do When Asking Influential Bloggers For a Link
JULY 6, 2012
Editorial in-content links, the most valuable kind of links today, are impossible to get without contacting people; even if you have a few friends among influential bloggers in your niche that you can ask for a favor to guest post on their blog or just to insert an anchor text link to the existing post, eventually you will run out of them, and new backlinks will be waiting to be made.
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
It’s not easy to produce great content every time you hit publish and it’s impossible to publish a string of never ending home runs. But that doesn’t mean you can’t follow a better, more professional content publishing routine to stack the odds in your favor and make sure you always have your audience’s best interests at heart. Eleven Content Marketing Ideas.
What the Best Bloggers Do Right
Convince & Convert
APRIL 24, 2015
So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? I am inclined to think that entry to this rarefied region is free, as long as you get these three steps just right. Being regular and keeping that blog fresh is one thing that nearly every successful blogger did. Last time I checked , 3.75
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
Just when you think you have it figured out, it changes. I am often asked, “How do I promote blog posts and distribute my content?” That said, there are some good rules of thumb you can follow, particularly when it comes to content distribution. She said, “We think we have the content thing down, but we can’t figure out distribution.” told you.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Offsite Content Marketing. Content Amplification.
Smarter Ways to Measure Authoritative Content
AUGUST 7, 2015
Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? This means you must be open to seeing different behaviors fueled by your content. Image: Thinkstock.
5 Ways Bloggers and Content Creators Could Use Anchor
MARCH 1, 2016
Last week I noticed a number of people that I followed on Twitter had started using a new way of creating and sharing content using the Anchor App. Listen to this little clip he recorded on Anchor on how he plans to use it to test ideas before developing them into longer form content. 2. Reader Generated Content. Social Media Writing ContentHere’s a few: 1.
What Every Business Blogger Can Learn from SaaStr
JULY 15, 2015
There is no secret formula here; these are techniques every business blogger can adopt, and their marketing counterparts can help them build it. You are forced by default to produce very specific content. Actionable Content. We now live in an age when a significant portion of the content business people consume is created by their peers. By Aly Saxe. SaaStr Groupie.
The Changing Face of Authoritative Content
JULY 31, 2015
How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Back in the day, the news media were the primary gatekeepers of reliable and authoritative content. How social drives content. Nothing new so far.
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. LinkedIn members are primed for reading business-related content. And then there’s LinkedIn.
Advertising Is Not Content Marketing
OCTOBER 2, 2013
And Content Marketing is not Advertising. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. Most bloggers intimately know their market. Learn more about content marketing. Lose-lose.
Two Tools for Bloggers
APRIL 3, 2011
Isn’t it fun being a blogger? Then you can add an Amazon Kindle logo to your blog so your readers know you’re offering them an even easier way to read your content. While, it’s not quite there yet (they’re still in beta), eventually your content will be more than the articles you publish. But I’m here to help! Your Blog On Kindle. Click publish.
How Smart Nonprofits Do Blogger Outreach Right
MAY 2, 2014
Related Posts Awesome Nonprofit Social Media Decks from #14NTC How Smart Nonprofits Do Blogger Outreach Right BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How to Lead Your Way to a Social Organization Get Open Community on Audible Why They Don’t Follow You On Instagram. Content Strategy Debunking the Hype Featured From the Trenches Nimble Nonprofit Enjoy.
Bloggers Unite! A 10-Point Guide for Blogger Collaboration
Convince & Convert
DECEMBER 20, 2012
Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list. Click to read more » Blogging and Content Creation andy crestodina blogger collaboration blogging content creation social networkingWeb marketing isn’t a solo endeavor. Create! Working with.
Everything Bloggers Need to Consider for Their April Content Calendar
MARCH 30, 2016
Creating amazing content for your blog or social media accounts is only half the battle – the other half is making sure people see the content. If you publish content when it’s culturally relevant, you’ll have significantly increased your odds of attracting readers’ attention because your content will be topical. April Content. March Madness. Mother’s Day.
Presenting as Shock Jocks… Or Bloggers?
JUNE 11, 2011
The closing keynote panel was short on content; it wasn’t entertaining (outside of the band); the videos that were played early on were way too long; Mr. Brogan, who I’m told is a very nice person and has made quite a remarkable name for himself, tried too hard to get laughs where none were originating; and the X-rated jokes/videos were just … sad. It was boring.
Bloggers Block – When The Words Just Won’t Come
SEPTEMBER 30, 2012
Blogger’s block sucks more. Blogger’s block, on the other hand, is a bit more challenging. And for me, blogger’s block occurs when I not only can’t write on my own blog, but often stops me from being able to do all the other activities that come with blogging. And what brings it on is never an absence of great content out there. Take a break.
3 Ways to Identify Influencers for Your Blogger Outreach Campaign
JULY 17, 2013
So, you’re about to kick off a Blogger Outreach campaign. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning. The point of this post isn’t to sell you on the idea of blogger outreach. Do they share other people’s content? Content Strategy Debunking the Hype Featured Implementation What are you looking for exactly?
The Anatomy of Viral Content
MARCH 2, 2014
Sharing content is an integral part of modern life. We share more content from more sources with more people more quickly and more often than ever before. This sharing activity is not about engaging with content but with other people, with content as the primary vehicle for that engagement. They found that we share to: Bring valuable and entertaining content to others.
3 Blogger Monetisation Lessons from Facebook’s Branded Content Policy Update
MAY 3, 2016
The more interesting thing to ponder is why does everyone go bananas? It’s because anyone with an investment of time and content in a Facebook page is essentially on ‘rented’ space, and Facebook has all the control. This time the kerfuffle is around the topic of “branded content”, specifically who can post it and under what conditions. That was it, pretty straight-forward and simple.
How To Create More Content, Faster, Without Sacrificing on Quality
FEBRUARY 29, 2016
Every time I come across a blogger who is able to write every day, or who produces a new ebook once or twice a month, I feel an overwhelming jealousy. have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. Learn The Art Of Content Re-packaging. What is this?
60 Steps for Your Content Writing Checklist
Convince & Convert
JANUARY 18, 2016
It’d be a shame if I didn’t have a detailed checklist for my #1 activity: content writing. For all my industry peers who face the daily challenge of keeping in mind all aspects of content creation, this list breaks down a content marketing process step-by-step. I bet you know all of them. Credibility – Your content is trustworthy. Concept, Content support.
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
Time. We all want more of it. So h ow can you fast-track your visual content creation so you can free time up for yourself? In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Here are 50 Shortcuts to Create Visual Content for Social Media. And much quicker.
How to Market with Mom Bloggers
Convince & Convert
APRIL 22, 2015
Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. Work with each blogger’s strengths. They also had a few bloggers approach them to work together.
105 Types of Content to Fill Up Your Editorial Calendar
Convince & Convert
SEPTEMBER 15, 2015
From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. What Types Of Content Will Help You Tell Your Story?
Why We Still Fight Over Social Media and Content Marketing
FEBRUARY 4, 2013
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. I was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing.