9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
Content marketing isn’t easy. Content Idea Tools. It’s not uncommon to find yourself racking your brain for killer content ideas. Portent’s Content Idea Generator. Enter a keyword or phrase and it will generate a title and also offer tips for improving the content itself: 2. Content Marketing Ideas Generator. Lack inspiration? All useful.
How Social Media Affects Search
JANUARY 12, 2015
For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. It is billed as how social media affects search , but after I watched a draft of it, I think it’s that and more, particularly for PR professionals. How Social Media Affects Search. By Gini Dietrich. CT, 10 a.m.
Why We Still Fight Over Social Media and Content Marketing
FEBRUARY 4, 2013
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. I was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
Why Most Social Media Departments Fail
Techipedia: Tamar Weinberg
OCTOBER 25, 2011
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Goal Setting. Do you truly want to succeed?
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.
How to structure glocal communication on Social Media
NOVEMBER 4, 2014
In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media. My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges glocalization on social media causes. Try to ask yourself the following questions in the following order to structure glocal communication on social media for your brand: 1. Findings. How to.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. 56% of Americans have a profile on at least one social networking site. Social media fatigue?
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.
8 Tips for Managing a Social Media Crisis
SEPTEMBER 14, 2014
Rage spills over to other social networks and influential bloggers are decimating your reputation. The The social media crisis is quickly spreading, but you are silent. Should you stop publishing content? Social media can be a useful tool to build your company brand or a nail in its coffin. How in the world could this have happened?!
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. world.
What is no longer working in social media: 2014 edition
MAY 9, 2014
What’s new in social media, and what is broken. At least quarterly, it’s a good idea to find out what’s no longer working in different parts of digital marketing, particularly in fast-moving areas like social. . Before we proceed though, it is worth mentioning that participating in social media without a plan is asking for trouble. More visibility? Blogging.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release also links back to the company’s LinkedIn and Twitter accounts.
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. ” Perfect!
15 Amazing Women Bloggers You Should Get to Know
DECEMBER 27, 2011
One of the fantastic things about the growth of social media is how it has widened our window on the world. We live in amazing times where we can create deep friendships with people we may never meet face to face, or meet people whom we’ve known through social media networks for the first time face-to-face and it’s as if we’ve lived next door to each other for years.
Social Media Strategies: The Changing role of Content Strategist
Social Media Citizens
JANUARY 31, 2011
Welcome to my new series of posts “Social Media Strategies" where I will try to clear up some taboos about social media strategies, tools and other buzz words of our social life which sometimes unnecessary confuse us in this industry. Today I will discuss the content strategy and the changing role of content strategist. Content Strategy.
9 Social Media Tools Every Blogger Needs To Know About
OCTOBER 29, 2012
Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help. From my own personal experience, here are the top 9 social media tools every blogger needs to know about.
Four Ways to Keep Content Fresh
JULY 29, 2015
Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? Keep Content Fresh. Even though I didn’t start out as a great blogger (which I am reminded of every blog anniversary, when I re-publish our very first blog post ), I put something on proverbial paper every day. There are a lot of content ideas in there.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. know—Reddit?
How Social Media Has Changed Public Relations For Brands
JANUARY 3, 2012
Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. In an attempt to increase their visibility and speak to their influencers, every organization engages in active Public Relations, which has naturally been affected by the boom in social media. Content and Information Sharing.
B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
MAY 24, 2016
Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. But the biggest trend (both in terms of input from influential B2B bloggers and recent research) is the shift from focusing on quantity to quality in B2B content marketing. Paul ( #SMBMSP90 on Twitter).
Understanding Viral Content Marketing [Infographic]
DECEMBER 7, 2011
This infographic brings out some interesting points about viral content like how is it beneficial to brands, if their content goes viral. Also, we will look at why and what kind of content goes viral. Why should you opt for viral content marketing? It is further explained that it is easier to gather more value with viral content because the cost remains the same.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?
Are Bloggers Community Managers?
SEPTEMBER 26, 2011
Are all bloggers also community managers? Are Bloggers Community Managers? Some bloggers are (whether they know it or not) community managers; others are new media journalists, content curators, or simply diarists. When a blog collapses, the most common outward culprits are blogger burnout or failure to thrive. So What’s a Blogger to Do?
Blogger Outreach: Three Steps to a Successful Program
SEPTEMBER 27, 2011
Going through the list of questions, there were a lot around finding the right bloggers to pitch for your product or service. Finding the Right Bloggers. There are multiple tools you can use to find the right bloggers to pitch: Vocus (paid). They are the first step in developing your list of bloggers to reach. Blogger Outreach. Cision (paid). Burrelles (paid).
4 of the Best Blogger Outreach Strategies
Convince & Convert
FEBRUARY 26, 2015
Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year.
The Most Remarkable People on Social Media Today
APRIL 16, 2012
Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I did not take into account the number of followers or the number of retweets but selected my list purely based on how much these people changed my beliefs or motivated my actions. believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. She brings Social to Big brands.
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
I’ve been meaning to do this braindump for a while now. I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. content plan.
How to Create Your Social Media Strategy
DECEMBER 28, 2015
When it comes to building a solid social media strategy , there are many things to consider. From goals, to content, branding and audience engagement, it can feel complex. Below are seven tips to equip you with the tools and information you need to take full advantage of all that social media has to offer. How to Create Your Social Media Strategy. 1.
21 Social Media Tools for Smart Marketers
JANUARY 4, 2016
If you’re on social media (and I assume you are because you’re reading this) — you know that keeping up can be exhausting. Having the right social media tools can make your life easier. Below are 21 of my favorite social media tools that every marketer needs. 21 Social Media Tools for Smart Marketers. 1. Social Quant. AgoraPulse.
Using Guest Bloggers
AUGUST 4, 2011
She’s the founder and CEO of Factotum , where she writes content for websites, blogs, and social networks. She’s fairly new to the social/blogosphere scene, in terms of commenting and connecting with the crazy Spin Sucks community (yes, you!) She asks, How do you decide who to feature as a guest blogger every week? Hey Danny Brown and Nancy Davis ?
3 Social Media Trends in Fashion that Retailers Should Leverage
Ignite Social Media
JULY 8, 2016
When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. Not to mention, social media serves as an interactive magazine. So with that, here are three social media trends fashion and beauty retailers should leverage.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
How to Get a More Engaged Audience With Your Social Media Content
AUGUST 22, 2016
On social media, increasing audience engagement is like keeping the attention of a two-year-old. There’s so many things published each day that we’re often “on to the next” before finishing the content in front of us. So as a brand, the social competition can make it feel impossible to keep your audience engaged and focused. Blogger. What is Audience Engagement?
How to Partner With Social Media Influencers for the Holidays
Convince & Convert
DECEMBER 14, 2015
Bloggers and social media influencers are essentially making them up as they go. Here are three types of social media influencers, and how you can partner up with them this holiday season. Instagram content is visually captivating and allows influencers to get creative with their photo styling. Image via BigStockPhoto.com. Instagram Influencers.
Social Media Informer
FEBRUARY 20, 2012
Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.