Waxing UnLyrical

JUNE 14, 2018

However, if you know a reputable person in your company that can vouch for your hard work, it will make a significant difference in your career. Makeda Waterman is an online media journalist of 4 years with blog features on CNBC Make It., Find a Sponsor in Your Organization. Image: Alexis Brown via Unsplash, Creative Commons CC0.

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Tips Skills Creative Commons Resources 178

Waxing UnLyrical

MAY 19, 2014

Why: Trust and reputation are directly related to the value of business relationships. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!). Why: Confidence is just as valuable as competence. How to Earn Trust When Distrust Rules. How do you add value to your business?

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Waxing UnLyrical

AUGUST 15, 2011

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. I manage a blog for a mid-sized Canadian University. Both the campus and the blog are less active than normal. It’s August.

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Study Committee Metrics Education 178

Waxing UnLyrical

DECEMBER 14, 2016

You could encourage employees to share anything from blog posts to event information and job vacancies. Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media. How does it figure in PR? Outcomes as we discussed, are clearly measurable.

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Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. And long-form content.

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Waxing UnLyrical

DECEMBER 7, 2016

And while there will always be incredible worth in being mentioned in reputable publications, today’s mindset is: Why ask someone else to tell your story when you can, in your own words ? We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.). Rebekah holds a B.A.

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Press Release Startup News Journal 100

Waxing UnLyrical

MAY 18, 2015

Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” Why: “You spent the first few months creating great blog content… But three or four months down the road, your client is unhappy with the lack of shares and engagement.”

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Insurance Consultant Reputation Industry 100

Waxing UnLyrical

MAY 4, 2011

To be fair, that first posted on my employer’s blog.). He also blogs and tweets. I wrote a post about the potential of Twitter to buy TweetDeck just two weeks ago. (To In any case, a “what if&# scenario has become a reality with an offer ranging between $40 and $50 million. So what happens now?

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Tweetdeck HootSuite Flickr Reputation 205

Waxing UnLyrical

FEBRUARY 25, 2013

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. 19 #measurePR chat is on Gorkana’s Measurement Matters blog.

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Storify Handbook Consultant Reputation 200

Waxing UnLyrical

MARCH 3, 2011

Ravage a blog post immediately. How quickly they pick up on acclaim as well as criticism can make or break their perception, and set the course for whether they will suffer a dent in their reputation or, rather, transcend it. Social lets us connect with people almost immediately. Scratch that— immediately. Rant immediately.

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Social Media Flickr Reputation Course 163

Waxing UnLyrical

MARCH 11, 2016

That might mean reputation, sales, etc.–get Conversions & engagement r good options #measurepr. A3: The C-suite cares about the bottom line, so should you. shonali A3: connect to biz objectives. –get that nailed down 1st #measurepr.

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Meeting Comparison Banking Retail 100

Waxing UnLyrical

JUNE 28, 2018

There are countless approaches to storytelling, but the fundamental elements are character, conflict and resolution: The character of your story can be the organization’s founder or founders — especially if they have a colorful history or strong reputation — or it could be the potential customer or client.

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. Guest Post by Dan Beltramo.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

AUGUST 26, 2011

As I said in my remarks, long before I met Donna (who is IABC-accredited and a former IABC/DC Metro president, as I am), I bumped into her reputation. Her blog isn’t fancy. I couldn’t avoid it. Wherever I went, there it was. Kind of like a doppelgänger, but much, much nicer. If you rely on Klout, her score sucks.

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Film Klout Policies Reputation 227

Waxing UnLyrical

MAY 13, 2011

If you’re reading this, you don’t need me to tell you Burson and Facebook made an incredibly boneheaded move here , doing some (at least in the short term) damage to both their reputations; though I think Burson is the one who really has egg on its face. He also blogs and tweets.

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Privacy Flickr Policies Google 237

Waxing UnLyrical

APRIL 6, 2011

I’d already commented on the original, commented on a reply to my comment, and commented on a rebuttal post that Chuck Hemann published on his own blog (read it, it’s terrific). I imagine that since it published yesterday, your firm’s website and, possibly, blog, have seen increased traffic since this piece published.

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Flickr Publishing Reputation Advertising 196

Waxing UnLyrical

OCTOBER 20, 2010

I’m pretty sure he’s more than world famous in Poland , and with his tremendous reputation I, for one, am looking forward to hearing him speak. Capitol-Cast » Blog Archive » 10 Reasons to Attend IABC/DC Metro’s Silver Inkwell Awards Gala says: October 21, 2010 at 12:36 pm [.] Which will reflect in your work.

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Postrank Tourism Blogroll WordPress 182

Waxing UnLyrical

AUGUST 27, 2010

Traditional public relations, branding and reputation programs suffer from some of the same challenges. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Click here to try reconnecting the live stream. | pts Settings.

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ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

JULY 3, 2013

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. I am flexible on rates, depending on client/project/budget. Now I ask you (as an entrepreneur who does a lot of those things): What on Earth am I supposed to do with that ?

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Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

FEBRUARY 24, 2011

They’ll influence perception, they’ll change reputations and they’ll be loud and proud. It has a lot more to do with the media only reporting conflict and, in this case, there only being one mob – a mob that didn’t like the show. Image: Joe Edwards via Flickr, CC 2.0. There will always be Internet trolls.

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Twitter Press Release Flickr Reputation 163

Waxing UnLyrical

JULY 11, 2012

However, I’m not necessarily going to go onto Twitter and ask, since my followers probably don’t live in my town, so would struggle to advise me of a reputable company near me. You can read more from Danny at his award-winning marketing blog , or follow him on Twitter at @DannyBrown.

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Social Media Issues Sentiment Banking 204

Waxing UnLyrical

APRIL 30, 2013

That means they are circulating via email and internet blogs at lightening [sic] speed. Don’t we as social media professionals, especially a Page like PreventDisease.com with more than 34,000 likes, have an obligation to make sure that we are utilizing images from a reputable source? Is your profile public?

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Social Media Meme Reddit Public Domain 279

Waxing UnLyrical

JANUARY 2, 2011

Leveraging your reputation: PR 2.011 , from Around the Water Cooler. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Why: social media has become the touch point by which many business functions converge.

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Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

JUNE 5, 2015

His blog, MetricsMan , was a must-read for anyone trying to understand and implement best practices in PR measurement – not just because of how articulate and gifted a writer Don was, but because of how hard it made you think. I got to know Don a few years ago, after I’d become a “social media” person.

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Consultant Hotels Conference Sports 100

Waxing UnLyrical

MAY 6, 2011

That being said, I am currently working to apply my skills to my own endeavors (re: web site, blog, Twitter, etc…) and wanted to get insight into how you gained your first few clients and maintain your success.&#. In other words, I try to get my work, network and reputation to do the “selling.&#. would that be helpful? ).

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Flickr Skills Proposal Reputation 193

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

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Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

JULY 30, 2015

Build your online reputation through LinkedIn networks and groups, meetups, and about.me. Experiment with blogging and writing outlets to start broadcasting your thoughts. Connect with people that work at the companies you want to work with via social media. And of course, if all else fails, you can always follow this advice (ha!)

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Yammer Consultant Proposal Journal 100

Waxing UnLyrical

SEPTEMBER 28, 2010

But I continued to think about how Pepco could improve its relationship with its customers, to start repairing its reputation. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. This, I liked. Wanna Subscribe?

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Social Media Postrank Energy Tourism 153

Waxing UnLyrical

OCTOBER 17, 2011

positive, neutral or negative) and prioritized according to potential reputational impact. The campaign integrated TV advertisements, Billboards, Earned Media, Social Media including Facebook , Twitter , YouTube and our blog, and live stunts to generate awareness of our message. We categorized these messages based on sentiment (i.e.

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Banking Sentiment Campaign Team 218

Waxing UnLyrical

NOVEMBER 28, 2010

Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online. A few tips for experimenting with QR codes , by Joe Walton at the Real PR blog. PR of course , from the PR and Media Blog of James Crawford. Image: anthony kelly via Flickr , Creative Commons Here you go.

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Class Postrank SEO Flickr 105

Waxing UnLyrical

DECEMBER 14, 2010

Another good example from Australia was a journalist called Tom Cowie , who mounted a full social media campaign called Tom Wants A Job, complete with a transparent blog (with all the applications and rejection letters), Twitter handle and Facebook fan page. I am now a Follower of your blog. An ability to listen. Wanna Subscribe?

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Class How To Applications Course 227

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. Blog Comments « Joshua Massaro's PR Blog says: November 2, 2010 at 12:35 am [.] Oh, one other thing: my blog = my sandbox. Do crisis fire drills? [.]

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

APRIL 30, 2011

Also, I haven’t yet read Built to Sell , but Rieva Lesonsky has (by way of disclosure, please note that that review of the book is on Grow Smart Business, a blog hosted by Network Solutions, which is a client of mine). I haven’t met John, but I do feel a kinship with him because of our shared BNET experience.

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Sample Samples Report Retail 150

Waxing UnLyrical

OCTOBER 15, 2010

I’m pretty sure he’s more than world famous in Poland, and with his tremendous reputation I, for one, am looking forward to hearing him [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Shall We Tweet?

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Class Postrank Comments Tourism 168

Waxing UnLyrical

JULY 15, 2017

Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). Happy Saturday! Do you have fun weekend plans? Super-excited! So: LinkedIn. It’s *the* business social network to have a presence on, right?

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LinkedIn Banking Reddit Social Networking 206

Waxing UnLyrical

MARCH 15, 2018

Even easier, is providing links to the corporate website, crisis response tools like Blink OnDemand Crisis PR with messaging and proof points, YouTube videos and blogs that can then be embedded in employee posts. Companies can help by providing key message points that can then be shared by employees in their own voice and vernacular.

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Badge Embedding Forums Mobile 175

Waxing UnLyrical

DECEMBER 4, 2010

But campaigns like this - and blog posts like yours - help prove that this is, in fact, very true. And is that awareness beneficial to the nonprofit, or is it going to see its reputation somewhat diminished because of the ridicule this campaign received. Oh, one other thing: my blog = my sandbox. but are we really acting on it?

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Class Campaign Klout Influencer 233