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From Rhetoric to Revenue: the Rebirth of Social Media as a B2B Growth Engine

Oktopost

Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.

B2B 91
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Top 7 Best YouTube SEO Tools for B2B Marketers

Oktopost

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. 87% of video marketers say that video has helped them to get more views on their website.

B2B 132
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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Soon, subsequent Tweets questioning the health of SVB went viral.

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Get The Perfect Tan With KFC And Celebrate Bank Holiday With #TryMeFree from Coca Cola

Audiense

KFC ’ s marketing team seems to have become crazy as they’ve launched a sunscreen with fried chicken perfume. Celebrate bank Holiday with Coca Cola. It has been bank holiday in England, and Coca-Cola wanted to celebrate it with you! Bank holiday weekends call for one thing: ultimate refreshment. TryMeFree https://t.co/qh9AlnqVuT.

Banking 84
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Appleton, Armistice Capital, Red Spruce, Park National, Others Due to Release Q3 13(f) Filings

The Realtime Report

Appleton, Armistice Capital, Red Spruce, Park National, Others Due to Release Q3 13(f) Filings With the fiscal third quarter of 2023 over, financial services operations are filing their Securities and Exchange Commission 13(f) forms in what’s been a surprisingly resilient market over the course of the year, given the external conditions.

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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Cristina Jones.

Industry 134
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The Complete Guide to YouTube Ads for Marketers

Hootsuite

If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. This makes sense when we remember that YouTube is as much a search engine as a social platform.). Non-skippable in-stream ads (including bumper ads).

YouTube 145