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Right now, huge amounts of electronic data exist within banks and other financial institutions. The huge size of these data sources make it virtually impossible for an analyst to come up with useful information that will assist a marketing professional in the decision-making process. Data mining can help solve business problems in banking and other financial services companies by finding patterns and correlations in business information that might not be obvious to marketing managers because the volume of data is simply too large. market segmentation. MORE >>

Today, it seems like big banks and corporations are constantly in the news.  With the recent financial crisis, there have been massive government takeovers as well as buy outs from other banks.  This banking crisis was caused by loans that were not paid and was also one of the direct results of the housing crisis.  People in the banking industry have (yet again) reason to worry.  These mobile wallets are used to store money digitally, eliminating the need to use a specific bank.  This type of digital transaction is another reason banks have to worry.  MORE >>

Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. Let’s analyze this problem by first realizing that there is a big potential for investment companies to engage Gen Y online, then explaining why social media is not the appropriate media to target Gen Y with banking/investment offers. Last but not least, showing how to market banking/investment to Gen Y. – Gen Y Leads the Online Banking Pack. – Facebook and Twitter are not Ways to Market Online Banking/Investment to Gen Y. MORE >>

Banks make money on our deposits, our transactions and lending us money. The economic models for banks are old and subsequently there is little differential from one bank to another. The customer experience is largely the same and yet bank after bank uses the tag line “relationship banking.” Bank relations do matter just like any organization selling products and services but the dynamics of relationships are changing and we as individuals are becoming our own bank. What do banks do? What Does Your “Social Bank&# Do? MORE >>