How a Bank Used Digital Media to Put People Back to Work, Increase Brand Awareness
Convince & Convert
JULY 22, 2014
Two years ago, Fifth Third Bank identified the reason that some of its customers were behind on their mortgage payments was due to job loss. For those less familiar with Fifth Third, we’re known as the Curious Bank, so we take pride in our ability to challenge ourselves to ask better questions to find better solutions. By helping them with the true root of the.
How Social Media Can Work Wonders For Banks
JANUARY 30, 2012
Bianca answers some very common questions, which any financial services organization operating in social media is bound to face- why would a bank need to connect with its customers on social media? She points out that banks have to change, and deliver a service their customers demand or someone else will do so. This made her look at social media as an option for her bank.
How to Market Banking to Gen Y
JULY 20, 2010
Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. Let’s analyze this problem by first realizing that there is a big potential for investment companies to engage Gen Y online, then explaining why social media is not the appropriate media to target Gen Y with banking/investment offers. Meanwhile 4.2 They hate that.
Why Online Banking on Mobiles Will Soar
NOVEMBER 18, 2010
Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. This trend is welcomed not only by consumers who like the convenience of anytime banking, but also by financial institutions that like to streamline operations and cut down costs. Preferred Banking Method by Generation X and Y. method of banking.
Why Your Business Needs Banks For Depth
DECEMBER 11, 2013
Meaning and value need a depth to your offer which always reminds me of the phrase that a river with banks runs deep, a river without banks runs shallow. Does you business have banks that will keep you spreading too wide and losing that depth? Marketing When I do workshops, one of the problem areas that business faces is that of boundaries. Boundaries in the widest sense. Boundaries on who your customer is.most people are trying to be everything to everyone rather than something to someone. Boundaries for what you will offer.most have what I call an "offer bleed ".
200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)
SEPTEMBER 10, 2015
In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Ardath Albee, Marketing Interactions, Inc. 6. David Brown, Meredith Xcelerated Marketing. Heidi Cohen, Actionable Marketing Guide. Sydni Craig-Hart, Smart Simple Marketing. Stoney deGeyter, Pole Position Marketing. Matt Heinz, Heinz Marketing.
Top Tools for Mobile Marketing
FEBRUARY 18, 2016
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. And that includes nonprofits, membership associations and organizations.
Like ‘em or Hate ‘em, Paypal May be the Best Checking Account Alternative for Business Banking
Stay N' Alive
FEBRUARY 28, 2011
Regardless, when compared to my bank, I see Paypal in an entirely different light than the situation with my wife. Without a doubt, Paypal is one of the most innovative banking solutions out there right now, and that’s hard to ignore. wonder, could Paypal be a decent replacement to my business checking account at my bank? I’m starting to think it could very well be. Paypal is by far one of the most innovative banking platforms on the planet right now. My banks can’t do that. Compared to my business banking, Paypal looks pretty good!
Why Emotional Headlines are Good for Your Content Marketing
DECEMBER 3, 2014
We started testing the most (and least) shared headlines using the Emotional Marketing Value (EMV) Headline Analyzer as made available by the Advanced Marketing Institute. Perhaps they could be an asset to your content marketing after-all. The post Why Emotional Headlines are Good for Your Content Marketing appeared first on Spin Sucks. By Garrett Moon. They always have.
Life in the Marketing Cloud
MARCH 11, 2015
Many people have a vague or unclear idea what the marketing cloud is, and a little less about how they both already and can use the cloud every day. . Cloud services have played a major role in shaping the marketing landscape in the digital era. With that in mind, here some smart ways marketers can use cloud services on a regular basis. Social Media in the Marketing Cloud.
5 Smart Marketing Strategies for Niche Businesses
Convince & Convert
JANUARY 6, 2016
As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. When it comes to niche products and services, you will need customized marketing strategies. 1.
The Complete Marketing Communications Measurement Guide
OCTOBER 16, 2012
While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. The very first thing you need to do is figure out why you’re using social media and how it integrates with the rest of your marketing and communications. love that. Starting a Business.
Social Media: NAB Break Up Letter
FEBRUARY 14, 2011
NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up with the other banks. Changing banks. Banking is boring. mean, once you have a mortgage with a bank, that’s it for life, right? All banks are the same, it’s too hard, too many forms, and expensive exit fees.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
Facebook Lite , Facebook’s lightweight Android application for emerging markets, was used by more than 100 million people. billion unique products have been uploaded by marketers. People have shifted to mobile, and marketers know they need to catch up. The best marketers understand that people watch video differently in mobile feeds. Statistics and milestones. billion.
The Ultimate Guide to Infographic Marketing
Convince & Convert
MARCH 4, 2016
In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. With honest beginnings, infographics were now a value-sucking black hole in the content marketing universe. Choose the Right Topic. Research.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
Why My Accountant Thinks I Robbed a Bank
FEBRUARY 24, 2011
My accountant just called and asked me if I’d robbed a bank. Two years ago was also the point at which I decided to get serious about learning how to market and launch these products that I’d begun to develop. knew that simply deciding to have my own products wasn’t enough—I needed to invest in my knowledge of marketing them. It was at this time that I started to do two things: I began to seek out others who had experience in online marketing. began to be more intentional in developing relationships with, and collaborating with, smart marketers.
Like 'em or Hate 'em, Paypal May be the Best Checking Account Alternative for Business Banking
Stay N' Alive
MARCH 6, 2011
Regardless, when compared to my bank, I see Paypal in an entirely different light than the situation with my wife. Without a doubt, Paypal is one of the most innovative banking solutions out there right now, and that's hard to ignore. wonder, could Paypal be a decent replacement to my business checking account at my bank? Paypal is by far one of the most innovative banking platforms on the planet right now. My banks can't do that. With my bank, especially my business account, my options are limited. Most of you know my relationship with Paypal.
The 5 Biggest Themes from Big Boulder 2016 – CEO’s View
JUNE 29, 2016
The market for social data in the financial sector is growing faster than ever before. SOCIAL MEDIA NEWS ad blocking Banks and Social Media big boulder content marketing crisis management dark social fintech influencer marketing Instagram marketing online reputation PR social social analytics social data social listening social media analytics video
Five Ways Marketers Should Use Foursquare
JULY 18, 2012
Foursquare Uses for Marketers. If you know the bank across the street is particularly busy at lunchtime and after work, use that to encourage people to drop by your location while they’re running their errands. A few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. It was 1:45 p.m. Foursquare is Changing. Here’s how: Ask for check-ins.
5 Tips To Assist Your Content Production Work Flow
APRIL 11, 2014
Build a content bank. Keeping a content bank of stories and potential topics as well as a style bank of design templates will prove to be a big help on those days were your inspirational muse is M.I.A. 4. More than ever before brands must continuously find creative and innovative ways to connect with their target group. Define conversational touch points. Measure to readjust.
Why Conservative Doesn’t Mean Boring in Financial Content Marketing
Convince & Convert
JANUARY 14, 2016
gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. It conflates conservative voice (or market or strategy) with a mandate to have conservative (boring!) marketing content. They want a reprieve from all the bad marketing content shoved at them every day. Design for your ideal market. No one does.
Getting Started With Influencer Marketing? Traackr’s Got You Covered
APRIL 1, 2016
If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Gini Dietrich has been writing a lot about influencer marketing recently , and she should know a thing or 37 about the subject, as she has a pretty significant level of influence in her space. You can’t escape!
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
An earnings call was held after market close Tuesday, and highlights follow, along with content from Twitter’s letter to shareholders , which was also released after market close Tuesday. First, there is increased competition for social marketing budgets, which requires us to continuously raise the quality bar on the advertising solutions we bring to market. to 11 p.m.
MARCH 31, 2012
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. We still do (think about banks, cable companies, airlines, telecommunications and a few others). When a business claims to be moving in the direction of becoming a social business, the brands that fail are the ones that have a social media department within another department (usually marketing and/or communications) and their work is predicated on things like campaigns currently in market or individual initiatives.
Find out how ANZ is Minting Engagement on Social Media
AUGUST 22, 2016
Banks are increasingly taking social media by storm (and surprise). You’d be amazed to know that quite a few banks are doing exciting stuff on social media. Let’s take a look at some of the top banks in Australia. In this post, I explore the social media habits of Commonwealth Bank, ANZ, Westpac, NAB and ME Bank. ME Bank. Takeaways. million impressions.
11 Content Marketing Tools To Promote Your Blog
MAY 6, 2014
—————— Effectively promoting content is often the most challenging variable in the content marketing craze. Send traffic to your Examiner articles and you can essentially take that to the bank. This is a topic like content marketing, social media management etc. You know how I love posts about content curation tools. Examiner. But wait!
Bryan Eisenberg on Social, Conversion and Content Marketing
SEPTEMBER 3, 2011
They have written books with titles such as ‘Persuasive Online Copywriting: How to Take Your Words to the Bank’, ‘Call to Action: Secret Formulas to Improve Online Results’ and ‘Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing’. Content marketing Conversion Opinion Social media marketing Bryan Eisenberg conversion marketing conversion optimization customer-centricity email marketing influence Jeffrey Eisenberg social media voice of the customerBryan Eisenberg and his brother, Jeffrey, need no introduction.
7 Pillars of Solid Influencer Marketing Programs
APRIL 15, 2016
As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. It’s usually at least some combination of the first two, but if you’re not clear about what it is you’re looking for, your influencer marketing program will be off to a rocky start. Create content? Share it?
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.
Is The Financial Industry Pointing Us To The Future Of Technology?
MAY 2, 2016
FinTech is disrupting the banking and lending business. On Wednesday, I'll be taking part in a Canadian Marketing Association event featuring Don Tapscott. banking. canadian marketing association. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: . billion. mirum.
7 Ways to Lighten Up Your Marketing and Generate Conversation
Convince & Convert
MAY 27, 2014
As content marketing explodes, so too, does the volume of noise. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” Kapost, a content marketing management platform, has created a several great comic books , making the user the hero of the marketing story. Hey, the truth is funny!
Laughing All The Way To The Bank With James Altucher
AUGUST 31, 2014
digital marketing. marketing podcast. Episode #425 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I got a strange email from James Altucher a while back. It was all about stand-up comedy. He was following my blog (which, kind of made me want to tidy the place up a little bit after knowing that), and he could tell that I am both a fan of standup comedy, and a student of the mechanics behind it. If you don''t know James, he is a trader, investor, writer, and entrepreneur. His bio is an impressive one. Enjoy the conversation. bitly.
2012 AllFacebook Marketing Conference: 5 Must-Reads
JULY 2, 2012
The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Photos, Engagement Are Keys To Facebook Marketing Success. Panelists at the “Facebook Places: Deals and Store-Level Marketing,” discussion at the agreed that photos and personal engagement with fans usually leads to success. Post a picture.
Australia: Social Media Marketing Job at Commonwealth Bank
OCTOBER 30, 2009
Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney. The Commonwealth Bank Group is one of Australia’s leading organisations providing integrated financial services to more customers than any other Australian bank. Located in state of the art offices in the CBD.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Adam L. Andres Silva A.
Cause Marketers: Connect to Fundamental Human Needs
JANUARY 9, 2012
What cause can we align with for a marketing relationship in order to gain positive brand value and competitive advantage? Is that serving the brand, marketing, consumers, our society? . Instead, I propose marketers trace their efforts back to those basic human needs and start trying to meet them. The marketing will be more honest and require less effort to integrate.