Social Media Strategies Summit

NOVEMBER 28, 2022

Your value proposition needs to outline your benefits and the advantage of buying from you versus the competitor. Still, if you say you’re the best in the world, you’ll need to back up that claim with a statistic, testimonial, or some other form of social proof. HubSpot understands Facebook’s B2B lead generation potential.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Offering incentives like discounts or free products helps to encourage people to spread the word about your business.

Discount 122

Discount Marketing How To B2B 122

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

B2B 118

B2B Eventful Marketing Conference 118

Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. Think about it: 4.62

Social Media 109

Social Media Sentiment Survey Marketing 109

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Arguably the best channel is through social media. billion people in the United States actively use at least one social network.

Brands 159

Brands Airlines Hashtag Influencer 159

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. However, New York University’s social media marketing team has found a way around this: highlighting its unique selling points via Instagram Reels.

Examples 165

Examples Instagram Brands Transportation 165

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. However, non-sales business activities should not be discounted either. .

B2B 137

B2B Marketing Construction Committee 137

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 125

Company B2B Loyalty Survey 125

Webbiquity SMM

JULY 31, 2012

The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them.

B2B 101

B2B Marketing Diagrams Price 101

Waxing UnLyrical

AUGUST 2, 2018

Focus on the benefits of working with/buying from you. Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. Keep an eye out on social media for people who are already, organically talking about your brand.

Review 138

Review Case Study Reputation Study 138

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators. Review sites?

Conversation 133

Conversation Review Marketing How To 133

agora pulse

MARCH 1, 2021

If you haven’t but you live, breathe, and work in the world of social media, then I’d highly recommend that you do. If you have, you have entered your email address, clicked ‘’sign me up,” and started to receive a juicy, monthly newsletter filled with “the hottest posts and latest social media news,” right?

How To 174

How To Hashtag LinkedIn Newsletter 174

Keyhole.co

MARCH 4, 2023

Indeed, influencer marketing can be one of your most valuable tools – a social media post or a video by an influencer can boost your brand’s sales in the wink of an eye. In turn, this affects your social media ROI, as well as your overall brand image and reception. get more people to buy.

ROI 52

ROI Influencer Marketing Campaign 52

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. 94% of bloggers choose Social Media Marketing as their promotion tactic.

Strategy 83

Strategy Hubspot B2B Blogger 83

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Using data from Global Web Index , we were able to uncover several ways in which millennials use social media differently and how that impacts brands in the space.

Yammer 60

Yammer Buy Social Networking Report 60

Social Media Strategery

AUGUST 8, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Identify the Right People to Manage Your Social Media Initiatives Mon, Aug 9, 2010 Government 2.0 , Prof. Who leads the social media initiatives then?

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Hootsuite

MAY 11, 2023

An unboxing or haul video Unboxing videos can be a great way to give viewers a peek at what’s inside the package before they buy. Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. What is a good first YouTube video?

YouTube 105

YouTube Video Film Sports 105

Keyhole.co

DECEMBER 26, 2022

Influencer marketing is a type of social media marketing strategy that sees brands collaborate with influencers. So all a brand needs to do is find influencers on Instagram and other social media platforms who are a good fit and partner with them. Not to mention, the amount of hype it would generate in social media.

Influencer 52

Influencer Campaign Instagram Data 52

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? Quick Jump Links: The Social Media Marketing Funnel: 3 Core Steps.

Social Media 118

Social Media How To Metrics B2B 118

Viper Chill

APRIL 26, 2010

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Together, these people have been involved in social media as long as anyone else and discovered tactics to help you get the most out of the services.

Social Media 80

Social Media Strategy Digg Forums 80

Sprout Social

JULY 20, 2016

Generally speaking, social media is not the place to hard sell your products and services. Sending an InMail message asking someone to buy your product most likely isn’t going to work. Offer a free trial, demo or at the very most, an exclusive discount code.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Webbiquity SMM

JULY 31, 2012

The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them.

B2B 188

B2B Marketing Diagrams ROI 188

Sprout Social

APRIL 6, 2021

The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads. We’ll review some of the best ideas on how to generate sales leads through social media.

Campaign 138

Campaign Social Media Discount Conference 138

Webbiquity SMM

AUGUST 25, 2015

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective.

B2B 100

B2B Marketing Advertising Statistics 100

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? Are your customers engaged with the web every waking moment, or are they just starting to warm up to the idea of social media and search engines? Do you use social media? Demographics or Firmographics. What industries are they in?

Sample 99

Sample Samples Research Company 99

Oktopost

NOVEMBER 1, 2022

While social media marketing has its own popularity and has yielded results for companies, SMS marketing is equally effective, given it has a four times higher open rate than emails. Imagine the impact it can have if you combine SMS marketing with social media campaigns. billion social media users worldwide in July 2022.

SMS 114

SMS Campaign Social Media Strategy 114

Oktopost

NOVEMBER 7, 2022

A digital marketing campaign through email support, phone, in-app chat, chatbots, social media , and live chat become more effective and can reach more people. Traditionally thought about in a B2C context, what would omnichannel look like from a B2B perspective? Help you understand the friction in your sales funnel.

B2B 70

B2B Retail Issues Hubspot 70

Hootsuite

JULY 15, 2020

You’ll understand their goals, pain points, and buying patterns. Your buyer persona will guide everything from product development to your brand voice to the social channels you use. Since different groups of people may buy your products for different reasons, you might need to create more than one buyer persona. Challenges.

Template 145

Template Templates How To Tourism 145

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. If they aren’t you follow up via email.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Social Media Marketing GPS (91 pages).

Report 174

Report Social Media B2B GPS 174

Buzz Marketing for Technology

DECEMBER 12, 2012

Your mobile app or site connects the customer with the product, but its success can be greatly affected by several non-mobile factors—especially during the holidays (or other high-traffic buying seasons). So when it comes to holiday shopping, product reviews can have one of the biggest impacts on customer buying decisions.

Mobile 197

Mobile Cost Retail comScore 197

Hootsuite

JULY 13, 2023

Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients. What are social media leads?

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Foursquare Consultant Airlines 129