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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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Last Minute Social Media Marketing Strategy for the Holiday SeasonĀ 

Ignite Social Media

Here are some tactics to consider to get the most out of social media marketing during this special time of year. Additionally, creating holiday-themed visuals can also spice up social media posts. Create a Social Media Countdown. The holidays are a great time to roll out special offers and discounts.

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How to Automate DMs on Social Media

Hootsuite

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Well, thank goodness you found this article.

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How different generations use social media: A complete guide

Sprout Social

Social media usage is on the up and up. Our Sprout Social Indexā„¢ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

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The Benefits of Facebook Offer Ads

Ignite Social Media

In a world where change is the only constant, getting excited about discounted rates may be the exception. In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. For both online and in-store offers, Facebook will remind users about the offer before the discount expires.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. This type of social proof can emphasize how a product or service provided a solution to a common problem. Social proof: Boosts Conversions.

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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Itā€™s corn. ??