Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 240

Marketing Education Forums LinkedIn 240

Josh S Peters

SEPTEMBER 18, 2009

This is just a quick FYI to let you know I have another article published on Mashable today. HOW TO: Make Facebook Your Company Newsroom. Since my last Mashable article was 30+ Apps for Doing Business on Facebook it seems like I have a theme going on. Please check it out and let me know what you think, thanks.

Company 100

Company Lijit How To Facebook 100

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

Social Media 246

Social Media Video Company Content 246

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media.

Small Business 251

Small Business Social Media Strategy Marketing 251

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Policies 108

Policies Marketing How To Guidelines 108

The Realtime Report

MAY 20, 2021

Choosing Your Gold IRA Company. But choosing the right gold IRA company to store your gold is no small task. Many companies out there claim to be the best gold IRA company, but how do you really know which one is the best? It’s important to do your research before you decide which company to use.

Company 172

Company Price Reputation Buy 172

Josh S Peters

MARCH 5, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Utah CEO Article on Document Sharing Utah CEO Article on Document Sharing Written on March 5, 2010 by Josh Peters in Social Media 0 Comments - Leave a comment!

Lijit 100

Lijit Widget eBook Disqus 100

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Let’s imagine you have a company blog.

Fashion 409

Fashion News Report Review 409

Ignite Social Media

SEPTEMBER 30, 2021

In fact, brands should be prepared for other changes that could impact their social media marketing performance. ” That certainly seems to be a reflection of the concern outlined in the second article above. Two of the five articles above share one underlying issue: The Facebook algorithm is not working as the company intended.

Social Media 172

Social Media Facebook Marketing Proposal 172

Writtent Blog

DECEMBER 26, 2023

It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. The only problem is, content marketing is a unique ballgame, especially for startups and small businesses. Doing that can actually hurt you.

Startup 97

Startup Content Marketing ROI 97

Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 101

News Google Syndication Press Release 101

Kikolani

SEPTEMBER 8, 2016

It would be worth noticing how Google AMP and Facebook Instant articles behave with WordPress, and how the wonderful combination of these three would transform the internet. Automattic, the parent company of WordPress, has introduced an AMP plugin which would enable Google AMP for your website. What are ‘Facebook Instant Articles’?

WordPress 60

WordPress Google Facebook Mobile 60

Kikolani

SEPTEMBER 8, 2016

It would be worth noticing how Google AMP and Facebook Instant articles behave with WordPress, and how the wonderful combination of these three would transform the internet. Automattic, the parent company of WordPress, has introduced an AMP plugin which would enable Google AMP for your website. What are ‘Facebook Instant Articles’?

WordPress 60

WordPress Google Facebook Mobile 60

Lucy Hall

APRIL 28, 2015

How to write a successful LinkedIn Article. If you are currently using linkedIn as a marketing and networking tool for your business you’ll have seen many people now publishing long from posts which is LinkedIn’s version of blogging. Which means there is a lot more competition when it comes to getting these long posts or articles read.

LinkedIn 60

LinkedIn Education Social Networking Publishing 60

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Its company Pinterest page currently has 10M+ monthly views, and 605k followers (and growing!)

Brands 148

Brands Marketing Real Estate Collaboration 148

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Justin Levy

MAY 14, 2018

This can apply to both the business and their senior executives, especially if it a publicly traded company. A company’s Wikipedia article, if they have one, often trades between first and second place with their main website. This means that the article needs to stay consistently updated. Be patient and persistent.

Wikipedia 100

Wikipedia Company Publishing Review 100

Justin Levy

MAY 14, 2018

This can apply to both the business and their senior executives, especially if it a publicly traded company. A company’s Wikipedia article, if they have one, often trades between first and second place with their main website. This means that the article needs to stay consistently updated. Be patient and persistent.

Wikipedia 100

Wikipedia Company Publishing Review 100

Justin Levy

MAY 14, 2018

This can apply to both the business and their senior executives, especially if it a publicly traded company. A company’s Wikipedia article, if they have one, often trades between first and second place with their main website. This means that the article needs to stay consistently updated. Be patient and persistent.

Wikipedia 100

Wikipedia Company Publishing Review 100

Debbie Weil

AUGUST 22, 2011

22, 2001 , that I published my first article about business blogging. In the past decade I’ve delighted in traveling to China and Dubai and Paris and London and Montreal and many places in between - most recently to Sydney - to convince marketers and executives that corporate blogging is not a passing fad.

Travel 127

Travel Consultant Publishing News 127

Debbie Weil

AUGUST 22, 2011

22, 2001 , that I published my first article about business blogging. In the past decade I’ve delighted in traveling to China and Dubai and Paris and London and Montreal and many places in between - most recently to Sydney - to convince marketers and executives that corporate blogging is not a passing fad.

Travel 127

Travel Consultant Publishing News 127

Meltwater

MARCH 18, 2018

It seems like every day I read another article about how Millennials are killing another industry. But Millennials are in their late 20’s and early 30’s, and they are no… Read More >>>.

Company 134

Company Marketing Industry 134

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples 102

Examples News Press Release Embedding 102

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. What Is Employer Branding?

Company 136

Company B2B Brands How To 136

Adam Sherk

JULY 28, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Article Highlights: Good for Users, Good for Search Engines by Adam Sherk on July 28, 2009 Yesterday Steve Rubel pointed out how the article highlights on sites like CNN.com and iMedia Connection are a good time saver for him.

Engineering 100

Engineering Press Release Survey Syndication 100

Visually SM

JANUARY 10, 2021

Word of mouth has always been something important in marketing. Spontaneous manifestations about a company draw attention. In this article, you will see: What is a brand advocate? People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well.

Company 130

Company Brands UGC Reputation 130

Social Media Marketing

MAY 26, 2018

SEO stands for Search Engine Optimization and includes the digital marketing tactics which can result in the higher ranking of the website on the search engine result page of a certain type of search engine. If we look at the digital marketing and SEO, both the concepts are inseparable. Why Should Companies Hire SEO Firm?

SEO 109

SEO Company Engineering Guidelines 109

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Saying It Social

MARCH 16, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Do you carefully read every article before you re-post/share? Share this: StumbleUpon Digg Reddit March 16, 2010 - Posted by akstout18 | Uncategorized | social media marketing , social networking One blogger likes this post No comments yet.

StumbleUpon 100

StumbleUpon Digg Reddit Loyalty 100

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Companies that want to emerge from election year relatively unscathed and with their goals achieved, need to take more care safeguarding their brand.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

B2B 225

B2B Company Facebook Video 225

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? Marketing professionals? You may be thinking, “How does a product-driven technology company implement influencer content?” Think about who your target audience is: Designers? Scientists?

Communities 86

Communities Products Company Strategy 86

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Social Media Marketing

JANUARY 2, 2023

Since people figured out how to trade, marketing has been set up. Marketing is tied in with associating with your audience at the perfect locations and times. With the ascent of the Internet, this implies that you can interface with your audience effectively on the Internet through digital marketing. What is Digital Marketing?

Marketing 136

Marketing Organization Cost Affiliate marketing 136