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How AI insights improve decision making

Sprout Social

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Sentiment 110
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Text classification powers various capabilities such as sentiment analysis and spam filtering.

Process 109
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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: Juniper Research ).

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How to use voice of customer data to improve your customer relationships

Sprout Social

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. VoC stage 2: Analysis. In the analysis stage, you sort through the collected data to find the metrics that help you answer your questions. You’ve got the data and the analysis, now what?

Data 124
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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

You’ll find the complete October Statshot report in the SlideShare embed below ( click here if that’s not working for you), but read on below for my in-depth analysis of this quarter’s key stories. Number of people using mobile phones around the world: 5.20 However, when it comes to social media, users clearly prefer mobile devices.

Report 145
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Using social listening to surface trends to your audience

Sprout Social

Read on to find out how you can use social listening and social media trend analysis to uncover what’s trending on the internet. Twitter has one of the best native trend analysis tools that can get you started on discovering new audience interests. How to uncover what’s trending on the internet.

Trends 126