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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Compete Responds To Criticism

Dave Fleet

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists.

Compete 277
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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. By applying hashtag analysis, you can monitor how these key hashtags perform over a specific time period. Keyhole plays a vital role in taking competitor analysis to the next level.

Hashtag 52
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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 127
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 104
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Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands. Semantic classification further ensures there are no duplicates.

Brands 113
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Sprout Social named to G2’s 2021 Best Software list for the fifth consecutive year

Sprout Social

We’re excited to share that Sprout Social has been named one of the best software companies for 2021 by G2. G2 releases their list of best software companies annually to recognize leaders in product performance and user satisfaction. The list is created with data from more than 1M verified customer reviews on the G2 platform.