Unmetric

MARCH 2, 2017

Social media has been established as one of the key channels of the modern day marketing mix. However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. Turns out Abbvie is outperforming the industry and is well above average.

Pharmaceuticals 60

Pharmaceuticals Industry Brands Metrics 60

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Twitter Triumphs over The New York Times”. Echo Chambers Prevail.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. How to leverage hashtags to nurture community. Benefits of using hashtags.

Hashtag 108

Hashtag Social Media Training Template 108

Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43

Social Networking 98

Social Networking Advertising comScore CPM 98

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Mindjumpers

FEBRUARY 6, 2013

Announcing social media the big winner of Super Bowl is not only a matter of brands now being aware of the opportunities social media offer, making them hunt followers and likes. It is a matter of brands understanding the true values and dynamics of a community. in the financial industry in Q2 to 72.3%

Statistics 227

Statistics Analysis Groups Groups 227

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. Know your value.

Brands 105

Brands Authentication Template Templates 105

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social helps you find these powerful sources.

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

MAY 27, 2019

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. Establish thought leadership in your industry or niche?

Data 106

Data Brands Strategy Authentication 106

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. Want to run competitor analysis using Keyhole?

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

JANUARY 4, 2023

At its core, social media marketing is about building relationships with your audience in the places they already spend their time online. Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. Social marketers do a lot more than scroll through TikTok all day.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

SocMed Sean

NOVEMBER 14, 2011

If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people.

Social Media 235

Social Media Social Networking Airlines SEO 235

Hootsuite

JANUARY 24, 2022

Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Social share of voice. Profile visits.

Data 94

Data Social Media HootSuite Template 94

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Twitter Triumphs over The New York Times”. Echo Chambers Prevail.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. When is the last time you did a reality check on how the people in your community are doing?

Metrics 96

Metrics Social Media Marketing ROI 96

Pam Moore

JANUARY 23, 2019

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. It's then up to you to make sure you can convert a large percentage of that traffic into community members, new friends or even sales.

Content 60

Content How To Marketing Analysis 60

Hootsuite

OCTOBER 21, 2021

Here’s how to master the fine art of the TikTok hashtag to ensure your TikTok marketing strategy will make a splash in the thrashing white-water rapids of today’s hottest social network. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Hashtag 145

Hashtag Trends Analysis Study 145

Ignite Social Media

AUGUST 30, 2022

Also, consider how your customers make buying decisions and what role social plays in that process. And that leads us next to… Conduct competitor analysis. In order to create an effective social media marketing strategy, you need to know what your competition is up to. Network with Social Media Communities.

Class 148

Class Social Media Strategy Marketing 148

Pam Moore

JULY 6, 2019

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action.

Content 104

Content Marketing Template Templates 104

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. Imagine tapping into a powerful community that is already connected, has similar interests and beliefs and has a leader who they trust? 8 Steps to Develop a Social Business Plan (white paper).

Influencer 60

Influencer Activities Content How To 60

Sprout Social

FEBRUARY 2, 2023

#yesfigopets #pethealth #petsafety #petfood #dogsoftiktok #dogmom #petparents #fyp #foryou ♬ MI CHIQUITA – Alexander McCabe Outperform your competition Sprout’s data science team analyzed posting frequency across more than 30,000 Sprout customers and found that the industry average is 11 posts per day across all social channels.

Social Media 110

Social Media Insurance ROI Meme 110

Oktopost

OCTOBER 10, 2022

Leverage Social Listening. Foster Community on Social Media. Engagement: The amount of people who engage with your brand across social networks. Sentiment Analysis: An analysis of the temperment around posts about your brand. Do people talk about you on social media? What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. How is our audience reacting to competitors’ content?

Social Media 126

Social Media Template Templates Skills 126

Pam Moore

FEBRUARY 24, 2018

They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand.

Feed 167

Feed Feedly Metrics News 167

Webbiquity SMM

MARCH 30, 2012

If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. What your competitors are doing in social media.

Vocus 184

Vocus Alltop Message Boards Klout 184

Razor Social

NOVEMBER 29, 0002

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. The Social Media Analytics Compass. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

Hootsuite

AUGUST 19, 2021

Here is a list of services commonly offered by freelancer social media managers: Social media strategy. Community management (engaging with followers, answering DMs and comments). 7 skills a good freelance social media manager should have. Community management. Analysis and reporting. Copywriting.

Social Media Management 136

Social Media Management Social Media How To Template 136

Talkwalker SM

JULY 11, 2016

The world of social networks and online data is in constant flux. new networks emerge, changes are made to engagement options and businesses adjust their priorities. Community Management : Compare performance across all major social networks at the click of a button. Every month (perhaps even every week!)

LinkedIn 60

LinkedIn Features Instagram Metrics 60

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Decline of community management (in some areas). Newly (re-)accelerated change in social networks.

Mobile 105

Mobile Trends Compete Loyalty 105

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. What are the best times to post on Twitter by industry? How to find your own best times to post on social media. Best Times to Post on Twitter by Industry. Consumer Goods.

Twitter 105

Twitter Tourism Travel Education 105

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure.

Analysis 198

Analysis Metrics Questions Communities 198

Sprout Social

MARCH 30, 2021

When a leading chain restaurant wanted to see how their customer care compares to their competitors, they turned to Sprout’s Social Listening. Example of Sprout’s Competitive Analysis Listening tool. The company viewed social media as a massive, unorganized focus group. SproutSpotlights Brand of the Year Finalists: ?

Questions 123

Questions Data Focus Group Analysis 123

Sprout Social

APRIL 21, 2020

Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know. Every major social network has options to reshare content someone else has published.

How To 124

How To Social Media Management Metrics Team 124

The Social Media Hat

MAY 30, 2016

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning."

Social Networking 60

Social Networking URL Privacy Review 60

SocMed Sean

DECEMBER 18, 2018

Businesses are constantly working on improving their social media strategies – finding ways to improve on their images or make videos that “go viral”, but sometimes they lose track of the fact that social media activities aren’t about necessarily about the pretty pictures or well-produced videos, they goal is to find a way to engage your user.

Social Media 220

Social Media Meme Advertising Strategy 220