The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Choose Relevant Content .

Social Media 186

Social Media Strategy Case Study Airlines 186

Sprout Social

AUGUST 3, 2023

For example, this YouTube video from Google uses storytelling to subtly highlight its features while also comparing them with a competitor in the friendliest manner. TikTok campaigns like the #ChipotleLidFlip challenge and the #GuacDance challenge resulted in over 250K video submissions and 430M plays in just six days.

Social Media 90

Social Media Content Airlines Authentication 90

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. They’re the best airline, even in crisis mode! The best marketing campaigns are the ones that show a brand really gets its audience. — Dr. Erica M.

Research 144

Research Social Media Airlines Marketing 144

Sherrilynne Starkie

FEBRUARY 19, 2012

Social media boosts campaigns. Driving ROI from social media for airlines . This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE.

ROI 290

ROI Social Media Airlines Statistics 290

The Realtime Report

JULY 22, 2014

to 71, social media outlets are now the fourth lowest-scoring category in the ACSI; consumers are even less satisfied by airlines, subscription TV, and internet service providers. YouTube has increased 3% to 73, matching the average of the “all other” social media category, which includes Instagram, Reddit, and Tumblr.

Social Media 173

Social Media Wikipedia Tumblr Reddit 173

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. They've made great use of Flickr, YouTube, Twitter, Facebook and more and have always led with a very human and very customer-centric approach. That finger wag gets me every time.

Travel 165

Travel Social Media Airlines iPad 165

Pixlee

SEPTEMBER 23, 2017

Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. An expert on how to do luxury travel using airline miles, he has partnered with many credit card companies and airlines to highlight this. subscribers on YouTube. Luxury Blog. Jetset Christina.

Travel 66

Travel Influencer Brands Airlines 66

Hootsuite

JUNE 25, 2019

To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. Tag a friend.

Examples 111

Examples Social Media Instagram Hashtag 111

Twist Image

MARCH 31, 2012

It's somewhat laughable that you have businesses that block their employees from channels like YouTube and Facebook , when all the employee has to do is put their hand into their pocket to be connected on those channels. We still do (think about banks, cable companies, airlines, telecommunications and a few others). business leader.

Marketing 109

Marketing Telecommunications Airlines YouTube 109

Talkwalker SM

MAY 26, 2016

This visual search will also help you determine which platform you will be focusing on for your next campaign. If it’s reach, your brand channel might do the trick: Adidas for example has over 970,000 followers on YouTube, which guarantees a certain number of views every time they post a brand-generated video.

Analytics 68

Analytics Influencer Apparel Airlines 68

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 5% switched airlines. Not only will this help to shape future campaigns, but it will also aid you in determining how successful your efforts are. 33% switched hotels. 10% switched resorts.

Travel 40

Travel Class Social Media Hotels 40

Akamai Marketing

MARCH 9, 2009

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100

Eventful Tourism Klout Travel 100

Social Media Marketing

MAY 8, 2013

American Airlines has introduced a Klout perks program , giving a one-day pass to their Admirals Club to anyone with a Klout score of 55 or higher. One of the things that Oreo achieved with its Daily Twist campaign was muscle memory that allowed them to produce high quality content that could be quickly approved. Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Laurel Papworth

APRIL 14, 2013

This can be a enewsletter or their own TV station (airlines bring in sponsored podcasts and TV shows) or a magazine you can pick up at the front desk. Mixing Mediums is not new: Tourism Australia “Best Job in the World” was a mixed media campaign of social engagement and traditional advertising. Death to Mongrel Media!

Social Media 100

Social Media Press Release Banking Real Estate 100

Ignite Social Media

SEPTEMBER 22, 2022

Advertise – Create automated ad campaigns at scale. Influence – Discover influencers and manage your campaigns. There are some great case studies of how various brands use Brandwatch’s solutions including Nestle, American Airlines, and Walmart that we highly recommend checking out if your social media goals are similar.

Review 17

Review Case Study Social Media Management Airlines 17

Ignite Social Media

JUNE 1, 2016

So, if you are responsible for designing a successful social media campaign to improve the branding of your business, you must keep an eye on the latest and emerging social media trends and adjust your social strategy accordingly. Live Video Streaming to Take Over. It’s All About Facebook.

Trends 60

Trends Social Media Strategy How To 60

Kikolani

JUNE 18, 2016

Official YouTube Certification for those who actively manage YouTube channels through Content ID. You’re getting prepared to be certified by Google, Facebook, and YouTube as well! So you’re not just getting prepared for one company’s certification program. Create a strong content marketing strategy. Absolutely!

Adwords 60

Adwords Marketing Training Module 60

Laurel Papworth

APRIL 26, 2011

Sometimes it works such as when Volkswagen told some YouTubers to remove the VW logo and colours from a video, other times it can blow up a large online community e.g. threatening to sue Whirlpool.net.au Sue them, or at least threaten to sue them. Send out letters to tell them you MIGHT sue them if they don’t remove the item.

Communities 112

Communities Comments Badge Airlines 112

Convince & Convert

MAY 1, 2015

Karlijn Vogel-Meijer is the Manager Social Media at KLM (the Royal Dutch Airlines). For example, if you look at KLM’s social media campaigns last year, they were on every channel. They each have a piece of advice for us: Embrace mistakes. KLM Manager Social Media, Karlijn Vogel-Meijer. They felt the need to be everywhere.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Sprout Social

JANUARY 22, 2024

When brands make frontline employees the stars of their posts and campaigns, it spurs greater audience engagement and strengthens your brand reputation. In American Airlines’ series, GenAIRations , the airline shares stories of families who have built multi-generation careers at the company.

Engagement 118

Engagement Social Media Airlines Authentication 118

Buffer Social

SEPTEMBER 28, 2016

The show originally started as YouTube videos only , and Gary turned them into podcasts too so that his audience can listen to them on the go. Recent episodes you might like: How Southwest Airlines Led With Social Media To Emerge From a Crisis. 4 Examples of an Evergreen Facebook Campaign Trigger. Format: Interviews.

Skills 40

Skills Social Media Hosting Marketing 40

Keyhole.co

OCTOBER 21, 2023

Marketing executives: Sharpen campaigns, assess audience stance, and accurately assess campaign success. Whether you’re gauging campaign success, identifying niche influencers, or tracking hashtags, Keyhole delivers a comprehensive snapshot of your social media presence. The company responded right away and openly.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

FEBRUARY 14, 2023

Many of today’s most popular influencers get their start on another platform (Vine, YouTube, or TikTok) and migrate their followers over to Instagram as their popularity grows. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Influencer 110

Influencer Instagram Collaboration YouTube 110

Convince & Convert

AUGUST 10, 2012

But if you’re a brand that has a disproportionate amount of chatter nights and weekends, let’s say an airline, a movie theater, Taco Bell, then wouldn’t you think to staff that yourselves round the clock , and then put a couple people on that? New People Engage With That Campaign. new people engage with that campaign.

Feed 116

Feed Feedly Campaign Social Media 116

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. We in Hawaii have unique challenges and opportunities for using tools such as Facebook, Twitter, YouTube, etc.

Social Media 40

Social Media Tourism Airlines Upcoming 40

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Marketing isn’t about campaigns any more. Now, he tweeted it to his 1.6 It’s always-on. It’s always-on. It’s always-on.

Compete 116

Compete Conference Organization Social CRM 116

Keyhole.co

JUNE 30, 2021

In addition, these tools can track the ranking of your social media profiles, for example, Youtube channels, and provide you with versatile and relevant SEO data for a better social media strategy. Using social media analytics for cross-channel campaigns. Paid social media: your brand’s ads; PR campaigns; influencers’ posts.

Data 108

Data Social Media Strategy CPC 108

Bare Feet Studios

JANUARY 4, 2010

Hawaiian Airlines , Bare Feet Studios (yours truly), and the Prince Kuhio Hilton Waikiki provided transportation and lodging for Rick and Kirsten over the six month support period. and a YouTube channel is in process. Ike: social media campaign by @smchi. We have since done a few training sessions via video.

Social Media 47

Social Media Flickr Upcoming Transportation 47

Buzz Marketing for Technology

OCTOBER 31, 2012

There is a plethora of marketing campaigns to choose from that all ended with disastrous results. During last football season’s Superbowl, Toyota launched a major Twitter campaign meant to promote the Camry. Qantas Airlines. This was a genius social media marketing campaign and I love the creativity that went into it.

Social Media 259

Social Media Airlines How To Survey 259

Hootsuite

JUNE 13, 2022

Campaign effectiveness. You can track how successful your social media campaigns are by looking at the number of social shares they get. If your share increases after running a campaign, you likely hit the right mark with your audience. Customer engagement. Show customers you’re listening to them. Hello there.

Social Media 144

Social Media How To HootSuite Metrics 144

Keyhole.co

MARCH 1, 2023

In addition, these tools can track the ranking of your social media profiles, for example, Youtube channels, and provide you with versatile and relevant SEO data for a better social media strategy. Using social media analytics for cross-channel campaigns Social media analytics can deliver some ideas for your cross-channel media strategy.

Data 52

Data Social Media Strategy CPC 52

Mindjumpers

MAY 24, 2012

The list of campaign entries has been as impressive as for the past awards, with big international brands such as Nike, Volkswagen and McDonalds. These campaigns will define standards and work as best practices for the future. Best Engagement With Consumers - Quicar – The Volks-Campaign by kempertrautmann gmbh.

Social Media 213

Social Media Social CRM Airlines Guidelines 213

Convince & Convert

JANUARY 20, 2011

Social media isn’t all about planned campaigns and editorial calendars. Musician Dave Carroll has been widely lauded for his United Breaks Guitars YouTube video that has now been seen nearly 10 million times and takes United Airlines out behind the woodshed for a musical ass-kicking. Taylor Guitars Seized an Opportunity.

Foursquare 128

Foursquare Airlines Transportation Yahoo 128

Ignite Social Media

OCTOBER 5, 2022

Brands are using Twitter to reach their customers in a variety of ways — from community engagement to marketing campaigns. It’s obvious that Netflix’s popularity should be on TikTok, Reels, or YouTube Shorts. Here are some examples of how top brands are using Twitter effectively. But why still be on Twitter?

Twitter 110

Twitter Brands Airlines Meme 110

Hootsuite

OCTOBER 21, 2020

On YouTube , accounts can be linked in the Featured Channels section. But content about jet-lag reducing seat lighting may speak to airlines. When the French government announced new payroll legislation, payroll software company Sage seized the opportunity to run an awareness campaign. Personalize your offers.

B2B 98

B2B Social Media Tools Tips 98

Social Media Strategery

SEPTEMBER 18, 2011

Whether it’s the massive budgets or the Super Bowl ad campaigns , or the allure of millions of YouTube views , advertising always seems to receive the most attention from an organization’s executives. Should they work together? For years, advertising has been the big brother in this often tenuous relationship.

Advertising 111

Advertising Social Media Press Release Airlines 111

Socialmedia.biz

SEPTEMBER 29, 2018

While most businesses use PPC or a variety of advertising campaigns to create brand awareness, sometimes, going back to basics and relying on traditional methods to attract customers works the best. Contrary to popular belief, you don’t necessarily need a massive marketing budget or a team of resources to see long-term results.

Startup 109

Startup Social Media How To Nielsen 109