Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. You need a social media management team to manage and monitor the social media campaigns. Managing social media campaigns is much harder than, for example, managing email marketing campaigns as marketers need to engage with people on social media platforms and they must maintain this engagement. Use tools. The 2% rule. MORE >>

It found a few interesting things: Marketers are deploying their Facebook campaigns the wrong time of day. According to the study, the Facebook campaigns of the brands it studied reached the highest level of interaction between 10 p.m. More than 84 percent of Twitter campaigns occurred within regular work hours of 9 a.m. Marketers ignore more than half of the day when it comes to running YouTube campaigns. EST, which YesMail notes is a “fairly consistently used timeslot for social campaigns.”. Ever wonder how much content you should be producing? MORE >>

Tweet McDonald’s is known for creating amazing campaigns that do not “sell” anything on the face, but instead remind the consumers about the brand and make them feel the connected to it. These campaigns mostly catch the eyes of advertising and marketing enthusiasts and I for one happen to fall in this category! Therefore, I thought of writing about this interesting new campaign that was made by McDonald’s to celebrate 30 years of serving customers in Spain. The video is placed on their YouTube page. Should you watch it? Yes, of course! MORE >>

It seems like the marketing agency supporting the release of this upcoming Batman movie has already begun the promotions by getting fans to crack a code on Twitter , and now they're tinkering with a Facebook page and more videos being posted on YouTube. Trying to build buzz with a teaser campaign is just not a viable option anymore.unless you're Apple , or the new Batman movie or something that people are already fanatical about. Are teaser campaigns really on their deathbed? teaser campaign. youtube. 2012 (yes, in over a year's time). In short, it's not. MORE >>

There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. Prior to jumping into the two new(ish) developments that are worthy of your attention, it is still somewhat fascinating to note how few brands leverage YouTube to better understand their consumers. Simple multivariate testing is one way: posting different television ads on YouTube and seeing which one gets more views, ratings, shares and more. youtube. MORE >>