Trending Sources

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter. Selections appear on the right.

YouTube Subscriber Strategies for Nonprofits

SocialFish

All three will succeed or fail at video marketing based on their ability to get YouTube subscribers. Subscribers on YouTube are like fans on Facebook and followers on Twitter. camera, the passion of those you work with, and YouTube is all you need. I’m going to show you some ideas on how you can get the subscribers that will stay with you, as well as alert you to an important tool.

Your YouTube Plan is Not the Same as TV

Spin Sucks

By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. However, many marketers mistakenly approach YouTube with the same playbook they use for TV. push-pull medium such as YouTube requires a strategy to deliver the engagement you want. personalized video portal.

Managing Social Media Campaigns

SocialFish

Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. You need a social media management team to manage and monitor the social media campaigns. Tips on managing social media campaigns.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 1.  And Orapup’s YouTube channel quickly leapt ahead of well-known pet brands like Purina and Iams. 4.  YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.

Pay Closer Attention To YouTube

Twist Image

There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. Prior to jumping into the two new(ish) developments that are worthy of your attention, it is still somewhat fascinating to note how few brands leverage YouTube to better understand their consumers. Simple multivariate testing is one way: posting different television ads on YouTube and seeing which one gets more views, ratings, shares and more. youtube.

Presidential Social Media Campaigns: Obama Sees 2x More Engagement Than Romney

The Realtime Report

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. During two weeks in early June, the Obama campaign published 614 posts vs. just 168 for Romney.

Social Media Campaigns Don’t Match When Consumers Are Online

Spin Sucks

It found a few interesting things: Marketers are deploying their Facebook campaigns the wrong time of day. According to the study, the Facebook campaigns of the brands it studied reached the highest level of interaction between 10 p.m. More than 84 percent of Twitter campaigns occurred within regular work hours of 9 a.m. Ever wonder how much content you should be producing?

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing  campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5 What was your favorite World Cup social media campaign?

Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 So, what can you learn from this good yet weird campaign?

How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. So, what can you learn from this successful campaign?

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

Then we have to figure out Twitter, Pinterest, Instagram, Google+, Path, Flickr, YouTube, LinkedIn, content, search engine optimization, inbound marketing, infographics, webinars, videos, email, search engine marketing, gamification, mobile marketing, oh my! I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. Crawl.

3 Tips to Reach Generation Z on YouTube

Convince & Convert

They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube. Kmart is one brand that made a splash with YouTube content long before it was mainstream.

Audi Ireland Runs Risky Twitter Campaign

The Social Media Incubator

Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers. Audi Ireland did release a YouTube video explaining the campaign. photo courtesy of Flickr.

McDonald’s Celebrates 30 Years in Spain With a New YouTube Video

Mindjumpers

Tweet McDonald’s is known for creating amazing campaigns that do not “sell” anything on the face, but instead remind the consumers about the brand and make them feel the connected to it. These campaigns mostly catch the eyes of advertising and marketing enthusiasts and I for one happen to fall in this category! The video is placed on their YouTube page.

How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites. million).”

Volvo Launches Pinterest Account With #VolvoJoyride Campaign

The Realtime Report

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest. Another reason to focus on Pinterest for this campaign? ”Users

Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” 4yUkong5zZg via @ youtube. The campaign will also include more traditional commercial spots on E!, Do you think Under Armour made the right decision by focusing their new campaign largely on social media?  Is it the most effective way to reach their target female demographic and influence purchasing? Sweat. Every. — Under Armour Women: youtu.be/4yUkong5zZg

5 Branded Content Campaigns You Need to Know

Convince & Convert

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. In 2012, Gatorade launched its “ Win from Within ” campaign. More recently, Gatorade revived the campaign with a series of commercials featuring inspiring athletes, from Serena Williams to Abby Wambach. In the last article, I focused on advertisements in general.

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends. The fish are on Facebook, Twitter, YouTube; not on your website.

What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign

Navolutions

Share something funny you found on Youtube. The post What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign appeared first on Navolutions. Social Media advertising facebook public relations Small Business SMB social media social media campaign strategies strategy Wal-mart Walmart Or Twitter. Like Walmart on Facebook? They like you more. either. on Blu-ray).

Eight Years of YouTube and What it Means to Brands [Infographic]

Mindjumpers

It’s also YouTube’s birthday. Home made videos with funny babies , campaign video content to promote a product launch, a live broadcast of a unique event , etc. etc.  We’ve witnessed so many stories that got enormously popular incredibly quickly thanks to a brilliant platform that allows every user to share their video with the rest of the world: YouTube.

Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic

The Realtime Report

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK.  The campaign began on June 20th, featuring a digital car configurator, images and a video, as reported by Luxury Daily. Daily visitors doubled in the first seven days of the campaign.

28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)

Buffer Social

If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. Even better,  lots of their coolest experiments are on YouTube in case you missed them on Snapchat. It’s easy to get tunnel vision as a marketer. So you put your head down, get focused, and get results. The trend caller.

How Tropicana Created A Facebook Campaign To Launch Twister

Mindjumpers

Tweet While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. Creative Concept: The campaign started in August 2011 with a series of videos featuring Mother Nature Panchamama and all her wisdom. Several videos were aired this to describe the life of Panchamama, including a YouTube channel.

Pepsi Max #LiveForNow Campaign Brings User-Generated Vines to UK Billboards

The Realtime Report

The brand’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their video on huge billboards in seven British cities ( AdAge ). Pepsi Max is using Twitter to promote the campaign, and has already taken over the billboards with messages encouraging consumers to submit their Vines. Pepsi

Impressive Digital Campaign: Magnum Pleasure Hunt

Mindjumpers

Tweet The new Magnum Pleasure Hunt is one of the most impressive digital campaigns that I’ve seen for a long time. More and more brands choose to create videos that take over sites already know, like for instance the Desperados Youtube takeover that we wrote about yesterday. At first when visiting the site, you will be guided how to move a Magnum girl with the arrow keys.

Delicious Acquired by YouTube Founders

Mindjumpers

Tweet Yesterday it was announced that Youtube founders Chad Hurley and Steve Chen has acquired the social bookmarking platform Delicious, which has been owned by Yahoo since 2005. And this is something they have experience with, transforming YouTube into one the most powerful sites in the world. Join the Party in Desperados’ New Interactive YouTube Campaign.

Death Of The Teaser Campaign

Twist Image

It seems like the marketing agency supporting the release of this upcoming Batman movie has already begun the promotions by getting fans to crack a code on Twitter , and now they're tinkering with a Facebook page and more videos being posted on YouTube. Trying to build buzz with a teaser campaign is just not a viable option anymore.unless you're Apple , or the new Batman movie or something that people are already fanatical about. Are teaser campaigns really on their deathbed? teaser campaign. youtube. 2012 (yes, in over a year's time). In short, it's not.

Engaging Through YouTube – Charity Inspiration

SocialFish

YouTube is actually one of the most powerful and often overlooked of these, which can be leveraged to help marketers, fundraisers and charity organisations achieve stunning success and here is how. At Cancer Research UK, the investment into the use of YouTube is at the forefront of the strategy. YouTube is a phenomenal platform for going viral. YouTube is incredibly versatile.

5 Innovative Social Media Campaigns of 2016

Ignite Social Media

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. Sorry, not sorry.) So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Okay, so these guys may be a #client of ours, but that doesn’t mean I love their social campaigns any less. ShareYourEars. LowesFixInSix.

Coca-Cola Rolls Out Latest Happiness Campaign

Convince & Convert

In Coca-Cola’s latest “Roll Out Happiness” campaign, the company is looking to make everyday life a little less gray with a new video from somewhere unexpected – Vilnius, Lithuania. The video is hosted on the company’s YouTube page and features a Coca-Cola truck rolling out a plot of grass in an area surrounded by buildings. Where should Coca-Cola have happiness strike next?

Dear YouTube – You Broke My Heart – An Open Letter to @YouTube

ProBlogger

Today I was ‘suspended’ from YouTube with no warning and no explanation of why. As a result I’ve followed the procedure to ask for reconsideration that YouTube give and have written this open letter to YouTube. Dear YouTube, I know breaking up can be difficult – but it’s generally acceptable to let the other person know!

Volkswagen UK Caters to Dog Lovers with New #woofwagen Campaign

Convince & Convert

Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. The campaign, which premiered during the UK’s X Factor on October 19, leverages a variety of cute dogs to showcase the company’s breadth of vehicles. Click on a dog and a window pops up with a clever description of the vehicle.

How Air China Used Facebook Check-Ins for Their New Campaign

Mindjumpers

Tweet While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Personally, I feel that this was a smart campaign without any on the face sales as well as works like a lead generation mechanism. How Lacta Created Engagement With a Simple, Yet an Effective Campaign. The instructions were printed on the menus.

When TV Becomes An Accessory To YouTube

Twist Image

MediaPost ran three separate news items in the past few days that hint at the ever-evolving landscape of online video: Facebook Rivals YouTube, Tops 1 Billion Videos Per Day. And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said." " YouTube Revenue To Hit $1.13 Seeing over a billion dollars roll in from video advertising in one year on YouTube points to something very interesting: Google dominates search advertising (which it does).

Turkish Airlines Video Ad Tops 100 Million Views

The Realtime Report

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th. As

How Altoid Used Social Media to Change Customer Perception

Mindjumpers

Tweet Sometimes brands run cross-channel campaign in which they use one channel to motivate people to engage with another. These campaigns may involve 2 or more than 2 channels to increase participation. found a really cool campaign by Altoid, a brand of breath mints owned by Wrigley. The campaign is called Curiously Strong Awards that involved both Facebook and YouTube.

Can YouTube Help Your Business?

Small Business Mavericks

Podcasts and YouTube videos will get you moved up in the search rankings faster than without them, thats for sure. You will be surprised at how effective videos are on your marketing campaign. Video Marketing advertising google online marketing small business YouTubeYou have your brand new website up and running. It looks fantastic and you have a lot of great products listed along with article or blogging content. Are you wondering what else you could do to enhance your website? The general online public loves short podcasts on just about anything. See there!

#TBT: Three Can’t-Miss Video Campaigns From Summer 2014

Convince & Convert

Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season. Read the whole entry. » Social Media Case Studies content marketing digital marketing digital storytelling social image of the week Social Media Marketing video marketing vine YouTube