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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. How Canadians use Social Media.

Marketing 367
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We Interrupt This Lifecast: Syndication Overload (Part 2)

Firebelly

This week, however, I want to talk about those who aggregate content from all over the web and syndicate it through their Twitter streams. Its okay to supplement your Twitter activity with some syndicated content, but like I said in Part 1 , its important to not overdo it and run the risk of becoming a robot. What do you think?

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We Interrupt This Lifecast: Syndication Overload (Part 1)

Firebelly

Social technologies make syndication and aggregation simple. Syndicating all of your tweets into your Facebook status updates is inconsiderate. It allows you to update your Facebook status from Twitter, but you can choose which tweets you want to syndicate by ending the tweet with the hashtag #fb. Its annoying. Am I alone here?

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Toyota's "Sienna Family" YouTube Campaign

Firebelly

Fun idea and I had a few laughs, but (see update at the end of post) Toyota really should have included the YouTube URL at the end of the ads! The one I saw on TV just had the voiceover telling people to go to Youtube, but no URL was provided. Posted by: Mbj | February 17, 2010 at 11:01 PM Mark, I'm glad that.

YouTube 129
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. How Canadians use Social Media.

Marketing 195
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YouTube Tuesday: The Social Network Trailer

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media News: Top 5 Stories of the Week | Main | 3 Stories That Rocked The Social Media World This Week » July 27, 2010 YouTube Tuesday: The Social Network Trailer The Social Network , aka "The Facebook Movie," hits theaters October 1st.

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YouTube Tuesday: What The HELL Is Social Media?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media? A great video that in 2 minutes shares 10 key reasons why brands should be aware of social media.

YouTube 170