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How to measure brand awareness

Sprout Social

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Customer surveys Customer surveys involve directly asking your audience about their knowledge and perception of your brand.

Brands 110
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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 127
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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

The following chart is taken from a survey conducted by Curata (content curation and content marketing platform), showing how businesses share curated content with their customers and prospects. As you can see, only 5% of those surveyed said that they never share curated content. Feedly – Create categorized content feeds.

Curation 111
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Google Really Does Pay Attention to Feeds

Proactive Report

The TEKgroup/Bulldog Reporter survey shows increasing use of RSS feeds by journalists every year. All feed content should be optimized for search and the feed should automatically notify the major feed aggregators when new content is entered. Other research shows that 98% of journalists start a story by doing a Google search.

Feed 40
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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. Take a page out of Eric’s book and, “Partner with the people who already have the audience aggregated.” Huge thanks to our amazing sponsors for helping us make this happen. Listen Now. Click the play button to listen here: [link].

Questions 136
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Social Media Event Promotion: The Complete Guide

Hootsuite

Use a social media aggregation tool like Hootfeed. Run a post-event survey. Create a post-event survey through a free platform like SurveyMonkey. The format of an anonymous online survey lets people take time to develop their ideas. Don’t only send your survey to the attendees, either. pic.twitter.com/f6PmJb5D4w.

Eventful 111
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NBC Targets Local Markets on the New Digg

Adam Sherk

It serves as an aggregator of our best local content. Since the new Digg is so, well, new, we’re still figuring out the best way to stay active. Q: Is all content from the sites being automatically submitted or just select stories? But how have users responded so far? Has there been interest/demand for market-specific content?

Digg 166