Customer Experience in the Age of the Aggregator
JULY 5, 2016
In the age of the aggregator, the power of the consumer has never been greater, and brands simply can’t afford to enter the social realm and try to “play the game” by their own rules — whatever those are. According to the American Express Survey (2011) , 3 in 5 Americans would switch to a new brand or company in pursuit of a better service experience. Kate Zabriskie.
Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…
SEPTEMBER 6, 2016
According to the survey results, most inbound marketers not only create content, but they do so every week. For example, according to the results of a 2015 survey by Gleanster Research, collaborating with Kapost, only 3% responded that content marketing was a future priority and 8% responded that it was a low priority. We’d love to hear your thoughts on this survey. Thank you!
The 2013 State of Community Management Survey
MARCH 19, 2013
little bit about the focus of this year’s research, from the Community Roundtable’s call for survey participants (bold mine): Many of TheCR Network members and the organizations we work with struggle with some of the following questions: What is the benefit of a community strategy? When should I expect to see those benefits at a meaningful scale? Does this describe your org?
Pew Research Survey: Findings on Search Engines, Social Networks.
SEPTEMBER 13, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics. Only 3% regularly or sometimes gets news from Twitter.
Survey Results and Centroids
Small Business Mavericks
OCTOBER 14, 2014
The 2014 Local Search Ranking Factors Survey results have been announced on Moz, and of course they are interesting! Signals (15.5%) (IYP/aggregator NAP consistency, Citation Volume, etc.). David Mihms does a good job of explaining what he changed in this year’s survey to make it easier for the many respondents and simpler to understand for the rest of us. He also highlights some of the things he considers interesting, including this observation: “Proximity to searcher saw one of the biggest moves in this year’s survey. Behavioral/Mob.
Facebook and Twitter Offer News Organizations Much More than Just News Delivery
MARCH 19, 2012
And a Facebook Page is a good place to aggregate and curate user-generated content to tell more of a story, particularly at the local level. Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read.
To Create OR To Aggregate, That is The Question
SEPTEMBER 20, 2010
» To Create OR To Aggregate, That is The Question. Some would argue that aggregating content provides a more fruitful experience for users, and while this may be the case, what does this do for your brand, or credibility? Responses to “To Create OR To Aggregate, That is The Question. better user experiences with aggregated feeds. This was unsuccessful.
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
Here’s what a Product Hunter has to say: — From our recent State of Social Media survey, we found that 83% of marketers would like to create more video content if there were no obstacles like time, resources, and budget. With 91% of marketers in our recent survey saying that they are investing in Facebook ads , Reveal could be a great tool to stay on top of all the ad campaigns.
Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest
APRIL 3, 2012
But fear not, I come with real data to share albeit it in aggregated and anonymized format. See Publisher Survey: Reddit Traffic Way Up, Digg Way Down ). Publisher Survey: Reddit Traffic Way Up, Digg Way Down. Yes, this is indeed another post about Pinterest. The level of brand presence and direct participation on Pinterest varies considerably among the examined sites.
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
Automating content aggregation is okay. In a survey of 900 social media users , 19 percent of the respondents said they would unfollow a brand on Facebook if it posted too often. Guest Post by Vasudha Veeranna. staggering 74 percent of Internet-using adults are active on at least one social networking website. Social media automation addresses this challenge beautifully. Happy Friday!
How are association publishers building new and existing revenue streams?
FEBRUARY 14, 2013
All information will remain confidential and used in aggregate form only, and participants will receive an Executive Summary of the findings and a discount on purchasing the full report. To take the survey online, simply click here. IMPORTANT – THIS JUST IN. Your participation is critically important for success in developing benchmarks that will benefit all associations. .
Measuring Social Media ROI
DECEMBER 21, 2009
eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. What about Twitter?
Realignment #3: From Passive Knowledge to Collaborative Discovery
JULY 31, 2015
Instead of surveys or focus groups, CEMEX executives spent some time on clients’ construction sites and talked extensively with contractors and their teams. billion in annual sales in the United States alone and is one of the world’s leading suppliers of ready-mix concrete and one of the world’s largest suppliers of aggregates. From The Demand Perspective Leading From the Outside.
A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?
The Realtime Report
AUGUST 29, 2012
Participants were asked for a DNA sample, and sent online surveys about their diagnosis, symptoms and lifestyle habits. Emily Drabant, research director at 23andMe, says ”We know that there are many genes, so the idea is when you aggregate across many thousands of people you can start to see genes that have perhaps a small effect on risk for Parkinson’s.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Facebook connect – This is a suite of customizable applications for polls, surveys, contact forms and a promotion builder for building applications such as contests on Facebook. Data is aggregated and presented in a suitable form. Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand?
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
While the survey did not explore motivations for this decrease, one could argue that it’s because social media networks’ foundations are built around the social graph (who you know) versus the interest graph (what you like). In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. And that’s not all. Yikes! For one thing, many consumers are starting to peel back on social usage.
Some Social Tools You Should Know About
Direct Marketing Observations
JANUARY 12, 2012
UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Inside View gives users an aggregate view of the social presence and activity of a company. Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. SEO/SEM
Improve Holiday Usability with These Nine Heatmap Tools
DECEMBER 15, 2014
And because it integrates well with the Google analytics API, it’s easier to aggregate data from your various analytics tools. Some of the UserReport key features include an online survey function, a feedback forum, plus measurement for user satisfaction. Here’s how it works: Heatmap technology tracks a user’s interaction with a particular website.
9 New Social Media Statistics and What They Really Mean
Convince & Convert
MAY 19, 2014
It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. Not asked was whether that increase would be via owned blogs, or on third-party thought aggregators like Medium and Linkedin. Evidently – at least according to this survey – blogging is far from over. Social media isn’t inexpensive.
The Era of Social Selling Starts Now.
AUGUST 6, 2014
The issue with most applications that are in the social selling space is that they only aggregate data. After identifying the base activities we did a survey and realized that there was a correlation between high Social Selling Index scores and pipeline. The product development and product marketing teams have built something that I am truly proud of. None.”. Optimizing for success.
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Image credit: Spin Sucks. Reasons Social Media Sucks. 1. It’s full of self-promoters.
How to Analyze What Works for Your Audience
SEPTEMBER 27, 2016
Use an aggregator like Feedly to source content to share. You could send a survey to your customers asking what type of content they want to see. The key to driving engagement and growing a social media following is knowing what your audience wants to see. To be successful with social media marketing , you need to create and share content your target audience resonates with. Likes.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
Such content can include: • A blog by the subject-matter expert(s). • Discussion forums. • Surveys/polls that the audience can take. • A news aggregation feature. • And yes, white papers. Kill the white paper!” And I tend to agree. But then the question quickly becomes how do you build thought leaders? Here is Bloom Group’s position on this [link]. What’s your view on this?
How to Use Competitive Social Monitoring on Twitter
Convince & Convert
MARCH 23, 2016
Rather, the true power comes from the trends you find by aggregating data to extract patterns. By the time I reach the end of the list, I usually have three or four key activities that are driving the mentions—things like: whitepaper, blog, webinar, event, study, survey, PR, partnership, announcement, fundraising, launch, etc. Surveys/Studies. Step Back and Survey the Results.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. slick news aggregators you should try by iMedia Connection. Josh Rose reviews six “news aggregators (including Popurls , Netvibes and Alltop ) that…are moving beyond the simple RSS reader. Supplement your email list with your contacts’ social network info?
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Instead of sending out thousands of paper surveys or forcing customers to complete online forms, you can head to Twitter to see how customers feel about your brand. 54% of users surveyed by Twitter reported they had taken action after seeing a brand mentioned in Tweets. Choosing Your Social Networks. The first mistake many brands make is believing they need to be everywhere.
How Suggested Replies Can Increase Your Social Response Rate
Convince & Convert
MAY 9, 2016
Not only do automated responses feel impersonal and robotic, but they also take more time to aggregate, find and publish. Sprout recently surveyed more than 1,000 consumers who actively engage with brands on social and discovered that most people expect to hear back in under four hours. Each quarter, a brand receives an average of 9,052 inbound social messages that require a response.
10 Thought Leaders Share Thoughts on Curating Content
SEPTEMBER 22, 2010
News Edge was the first, real serious aggregator of news in the corporate, financial and government spaces. So news syndication, news aggregation has been going on literally for decades. It’s an aggregation of airline and hotel feeds that then get aggregated to create content. You can’t do that through aggregating the thoughts and words and ideas of others.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Yet don’t discount other systems, as when you look closely, Google, Yahoo, MSN, AOL are also social networks, and will continue to innovate as well as aggregate. Aggregation and Integration: Social Inbox Aggregation: Tightly related to Microblogging tools, these technologies aggregate an individuals social streams from a a variety of sources via social connections into a single page.
What #ASAE13 wants to know about #ContentStrategy
AUGUST 19, 2013
We rolled out an association content marketing readiness survey in 2012. Don’t despair, you can add your voice to the 2013 survey.) They are disrupting another niche at this time, perfecting their deliverable – like online learning or an aggregated info microsite – and they are no doubt rolling it out to new verticals soon. Follow her at @bussolati. What a goldmine of info.’.
Google News Optimization Tips
SEPTEMBER 3, 2009
group of articles on a particular topic) are ranked according to “aggregate editorial interest.” So news that generates a lot of coverage will be given priority on the home page and category pages. pulled out some of the more useful tips, combining information from some of the slides with additional details provided by Google’s Maile Ohye. This is data driven and not an “arbitrary decision.”
Romi Mahajan leaves Microsoft to Join Metavana as CMO
Buzz Marketing for Technology
NOVEMBER 17, 2011
understand that you’ve recently made a significant change in your work situation what can you tell me about that? A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it.
22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog
OCTOBER 31, 2010
socialTALK – allows brands to create (text, photos, videos), manage (customize workflow & approval process), publish (single source, scheduled publishing to multiple platforms) and measure (aggregated analytics dashboard) their content strategy and posting schedule. Social Media Marketing is no different. Also offers a white label option for agencies.
20 Rocking Tools for Successful Blogging
FEBRUARY 11, 2014
After Google Reader ceased to exist, this news aggregator quickly became its suitable replacement. Whether you need a single-question post or a survey, Poldaddy’s got your back. Customize the survey format, add your logo, save your questions to review later (in case you can’t access the Internet and upload your survey immediately). WordPress. FocusWriter.
Free Tools for Monitoring Hot Search Trends
OCTOBER 1, 2009
Here are some free resources for identifying hot topics and search trends. I’ve primarily stuck to aggregated trend/topic lists to keep the list manageable. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Does this work? Sometimes.
New Research Shows How to Engage the Mommy Mind
Convince & Convert
MARCH 30, 2016
Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). This shift to predictive analytics has been brought on by technology, but also by a shift in thought from aggregate analysis to individual treatment , and from universal insights to personal insights. With the annual U.S.
Need a little Social Discipline?
DECEMBER 30, 2011
How much aggregate time did it take? According to many recent surveys email is dead. I won’t go that far but honestly I just don’t read it as often anymore. How do I manage to do all that every day and still run a full time business? Great question. I don’t. Nobody else does either, at least not by themselves and definitely not every day. Break it down. Delegate.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
These procedures can be manual or computer-based and enable the manager to listen, aggregate, publish, and manage multiple social media channels from one tool. The system allows the manager to see an aggregated view of what’s happening (from views to comments) and may offer some form of analytics and conversion metrics. really love what I do, I hope it shows. Thanks! HMMMM.
Interview with Social Media Influencer: Tom H. C. Anderson
Social Media Citizens
APRIL 21, 2011
Sometimes even their survey traffic benefits their traffic and SEO (relevant for issue for me as I’m in the market research industry). Tom H. C. Named the “Uncrowned Father of Web 3.0 Tom served as the elected U.S. representative to ESOMAR in 2010, an international professional association for market researchers and is chairman of the Foundation for Transparency in Offshoring (FTO).