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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

Eventful 167
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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work. Following are some of the best content curation tools out there that will help you save time and effort finding great content. Scoop.it – Follow experts in your field.

Curation 111
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How to use Facebook audience insights for more effective targeting

Sprout Social

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy.

Facebook 115
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Social Media Tools, Apps, Resources and Plugins

Harp Interactive

Tools for an Engaged Social Presence. I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. Twitter Tools: tagwalk. Taweet (beta) is a social calendar and event promotion application for Twitter. Listorious.

Resources 243
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71 Realtor Hashtags To Help You Shine On Social Media

Hootsuite

In this blog, we’ve got 71 realtor hashtags that will help increase the curb appeal of your social media strategy PLUS our free tool that makes generating hashtags a breeze. Hashtags can be used to aggregate social media posts like tweets into categories. The better your hashtags, the more visible you’ll become.

Hashtag 80
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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app. Aggregate values: Total amount someone has spent.

Hotels 113
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Facebook Website Custom Audience Enhancements: Hands On

Jon Loomer

Hopefully you have the “Advanced Mode” option, and you’ll want to switch it on… Here, you’ll be able to create Website Custom Audiences based on the pages they viewed and events they performed — now accounting for frequency, values and device used. Aggregate values: Total amount someone has spent.

Facebook 126