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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

Eventful 167
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Facebook Ads and the Impact of iOS 14

Jon Loomer

Mobile Web and app Tracking. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. The good news is that if users opt to send their data when using Facebook apps, nothing changes related to data sent for mobile web — their data is sent as normal using mobile web tracking.

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

Let’s run through what you need to know… Optimization for Eight Events Only. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. Before this was enforced, you could still pick an event that wasn’t configured, but you’d get a soft, yellow warning icon.

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How to use Facebook audience insights for more effective targeting

Sprout Social

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. of Facebook users access the platform from a mobile device. For example, according to Statista , 23.7%

Facebook 115
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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app. Aggregate values: Total amount someone has spent.

Hotels 113
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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Content aggregation ?). Marketers can no longer put off thinking about how mobile fits into their marketing mix. Slide 37: The most popular use of mobile Internet time? of time spent (by mobile users online). News and current events account for roughly 7% of mobile online time, followed by search at 6%.

B2B 150
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Facebook Website Custom Audience Enhancements: Hands On

Jon Loomer

Hopefully you have the “Advanced Mode” option, and you’ll want to switch it on… Here, you’ll be able to create Website Custom Audiences based on the pages they viewed and events they performed — now accounting for frequency, values and device used. Aggregate values: Total amount someone has spent.

Facebook 126