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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

One way to do this is by creating an audience based on event frequency. In this post, we’ll walk through how to isolate your audience based on the frequency of events executed. In this post, we’ll walk through how to isolate your audience based on the frequency of events executed. Select an Event.

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Create a Meta Custom Event That Combines Time Spent and Scroll Depth

Jon Loomer

But I have a solution for you: A custom event that combines time spent and scroll depth. While there are likely manual solutions and other tools that help you accomplish something similar, I’m using Google Tag Manager to manage my pixel. The easy solution is to create a custom conversion that maps to that custom event.

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Facebook Pixel Events: An Introduction

Jon Loomer

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. It will help you better understand what pixel events are and how to use them. What Pixel Events Are.

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Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

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Facebook Ads Performance Related to iOS 14

Jon Loomer

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. Only that user’s highest-ranking event (as determined by the advertiser, among eight eligible events) will be sent for attribution, and it will be delayed for up to 72 hours.

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