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2020: The Year Data Saved The World

Waxing UnLyrical

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. share information on COVID-19 (and everything else!) Using data to solve a problem. How you think 2020 will be remembered? Think about it.

Data 265
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Facebook Ads Performance Related to iOS 14

Jon Loomer

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer. But it’s not entirely clear how much data Facebook is actually losing here.

Facebook 206
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Data is the New Oil

Idaconcpts

Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” The Rush for Data. The Perils of Public Data.

Data 132
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The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

A quick refresher on Aggregated Event Measurement, ranked and unranked events, related to iOS 14+ changes… When an iOS user opts out of tracking, only that user’s highest-ranked event will be reported (no change to reporting for an iOS user who opts-in). Instead, I understand that this information still has value.

Eventful 203
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How to measure brand awareness

Sprout Social

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. Inform strategic partnerships and alliances You attract the right partners when your brand is recognizable and reputable. @Noodle and Tilde ??

Brands 110
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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 3 Links are still crucial for ranking in Google.

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31 free social media templates that will elevate your workflows

Sprout Social

These templates are fully customizable and informed by industry best practices, so you can save time and effort. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Download the template 2. Get the template 21.