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Google's Adding New Contextual Data Panels to All Search Results to Inform Users of Site Info

Social Media Today

Google's adding new contextual info to search results to provide more transparency and insight into pages before you click.

Google 217
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2020: The Year Data Saved The World

Waxing UnLyrical

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. share information on COVID-19 (and everything else!) Using data to solve a problem. How you think 2020 will be remembered? Think about it.

Data 265
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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 139
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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 127
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Jump ahead: What Kind of Social Data Can You Analyze?

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Once logged in, click the big box that says Discover new keywords. How large is their following?

Analysis 188
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How to Find Your Audience on Social Media

Social Media Strategies Summit

Start with the basic stuff: demographic information. Next, let’s put some meat on the bones of that information by considering their pain points: What keeps them up at night? Google Analytics can be an unlikely ally here. That’s why you shouldn’t entirely rely on historical data to inform future decision-making.