Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Social Media 161

Social Media Study Statistics Aggregator 161

Social Media Marketing

APRIL 22, 2011

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself. Empire Avenue is the new game in town. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

The Realtime Report

AUGUST 1, 2014

Maybe you remember when media research was just about capturing TV viewership and print readership? Welcome to the Era of Media Sprawl. Social media, blogs, and discussion boards mean that users generate as much online content as brands do. This media fragmentation has also affected business buying behavior.

Strategy 178

Strategy B2B Marketing Research 178

Sprout Social

JUNE 27, 2023

This gives you rich, holistic brand insights across key performance indicators (KPIs) to fortify your social strategy, as Benefits Cosmetics found when analyzing this data to learn more about their audience. Boost sales conversions Social proof is everything.

Review 128

Review Brands How To Analysis 128

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Idaconcpts

AUGUST 18, 2010

People make purchases via the Internet, through catalogs and in stores, but if there’s one way of buying that brings us all together its the way we ask advice. Luckily for our generation, the Internet is available to answer many of our retail questions by aggregating and collecting the opinions and experiences of buyers all over the world.

Questions 137

Questions Social Media iPhone Applications 137

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Olivia Jepson Sprout Social Media Strategist. Rachael Samuels Sprout Social Media Manager.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. A social media monitoring tool can quickly identify them.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Koka Sexton

AUGUST 6, 2014

Even in the sales intelligence space, LinkedIn was already the popular social network being used by sales people. Companies that were buying data from a vendor and handing it to sales people to call was as bad if not worse than marketing departments that were blindly doing the same thing and then blasting out an email.

LinkedIn 99

LinkedIn Aggregator Applications Social Networking 99

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

FEBRUARY 19, 2010

Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You run over to check your Twitter account. Then Linkedin.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? The Great Social Media Traffic Debate: Niche or General Networks?

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? Yes, it’s all to do with social media. frontpage.

Social Media 105

Social Media Marketing Digg MySpace 105

Laurel Papworth

OCTOBER 28, 2009

Why traditional media editors will turn to bloggers for articles in the future. Social media = content PLUS audience. If you are a freelance journalist investigating social media , particularly one with a specialist ken, get blogging. From Inquisitr which will probably do a similar deal soon). I’m cheap too.

Blogger 81

Blogger Syndication Social Networking Technorati 81

Sprout Social

JANUARY 11, 2023

Using a social media dashboard to glean vital insights from your data will help you successfully convey your team’s impact every time. In this article, we’re highlighting examples of social media dashboards you can use to illustrate the value of social media across your business.

Template 128

Template Templates Social Media Brands 128

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Techipedia: Tamar Weinberg

APRIL 10, 2008

Founded by four ex-Googlers, FriendFeed allows you to subscribe to your friends’ updates across 35 social networks and to stay up to date with the content they’re discovering and sharing across the web. In social media spheres, it’s almost unavoidable to not engage online with content in some way.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Jason Yormark

AUGUST 30, 2009

For those of you looking for the quick and dirty, Socialnomics reads quick, is filled with interesting real world stories, and is basically 265 pages of argument that social media is not only here, but ready to transform the way we live our lives and do business (his tagline actually).

Review 209

Review Case Study Postrank Study 209

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Data 133

Data Social Media Metrics Analytics 133

Sprout Social

JANUARY 27, 2021

This report aggregates data from all view sources to create a comprehensive breakdown of viewer retention. Understanding whether viewers are searching directly on YouTube, clicking Suggested Videos thumbnails or following links from social networks lets you know if your optimization and promotion strategies are paying off.

Analytics 142

Analytics YouTube Video Embedding 142

Pixlee

OCTOBER 18, 2017

Using top social media influencers, such as bloggers, vloggers and those with large followings on Instagram, Snapchat and other platforms has grown exponentially with the greater adoption of those platforms. If you’re not already utilizing a CRM system to help aggregate all this information, consider doing so. They have 22.2

Influencer 43

Influencer Brands How To Fashion 43

Buffer Social

JUNE 27, 2023

How different parts of Bluesky look Bluesky is a decentralized social network, much like Mastodon, that allows its users to share short text updates through different providers instead of a huge central one. If I had the technical prowess, I would create a “Creator Economy” or “Social Media Updates” feed.

Social Networking 131

Social Networking Twitter Flipboard Feed 131

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Keep reading to find out what you need to know when choosing an enterprise social media management software. Here’s what to outline to set your company up for social success: 1.

Organization 79

Organization Social Media Tools Hubspot 79

Sprout Social

JUNE 7, 2016

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. Purchasing behavior : Breaks down your audience’s buying style and the types of consumer goods they favor. The Events tab is a great resource for social media managers and content creators.

Metrics 40

Metrics Twitter Comparison Report 40

Social Media Strategery

JANUARY 21, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Keeping Gov 2.0 Web design, development, strategy and social media are as much in my blood as C-SPAN, NewsHour and WAMU. Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. 25 Comments.

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

FEBRUARY 7, 2024

Sprout Social Social media is one of the main sources of competitive intelligence. Sprout Social’s competitive intelligence tools let you keep an eye on your competitors across multiple social networks. Try Sprout Social for free with a 30-day trial. Want to get started today?

Tools 95

Tools Sentiment Marketing Reputation 95

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 137

FAQ Content Consultant Social Media 137

Keyhole.co

DECEMBER 10, 2022

But how do you choose the best social media analytics tools when there are far too many available currently? Keep reading ahead to know the top social media competitor analytics tools (including some Emplifi alternatives) and which will suit your needs and budget. Sprout Social. Start Your FREE Trial.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Hootsuite

APRIL 26, 2021

One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. It’s a handy way for marketers to remind shoppers to come back and buy all those items they leave in various shopping carts across the web. Source: Baba Souk on Facebook.

API 145

API Facebook How To Eventful 145