Webbiquity SMM

MARCH 13, 2019

Many people haven’t really wrapped their head around how marketing is changing from push to pull and how it’s possible to generate highly qualified “ready to buy” inbound sales leads online. They Buy Much Faster. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

JUNE 23, 2021

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Lizz Kannenberg Senior Creative Director, Sprout Social.

Social Media 94

Social Media Focus Group Aggregator Research 94

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc).

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 109

Brands How To Sentiment Metrics 109

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. But, social media event promotion is far from over once your guests walk through the door.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Convince & Convert

MAY 5, 2012

The most overrated social media metric is traffic from social outposts. The Social Media Metrics That Matter. When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation. Do they buy? Disproportionately so?

Metrics 143

Metrics Social Media Posterous Aggregator 143

Pixlee

JUNE 23, 2020

Social media is a powerhouse for marketers, with 50% of the world’s population using at least one platform. But with so many different social media platforms, it’s a challenge to get the most out of all your social channels. 54% of social media users research products on social media before making a purchase.

Brands 77

Brands Aggregator Curation UGC 77

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Social Media 161

Social Media Study Statistics Aggregator 161

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Ignite Social Media

JANUARY 21, 2021

Additionally, aggregated data will not include the ability to breakdown data by demographic. Additionally, keep yourself up-to-date on changes to Facebook ads as they happen, as well as other news and trends in the social media space by subscribing to our bi-weekly e-newsletter below. Subscribe to Social You Should Know.

Advertising 180

Advertising Facebook Policies API 180

Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. The Social Media People Problem. And that takes time.

Resources 167

Resources Company Social Media How To 167

Hootsuite

JULY 21, 2022

Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. This aggregate number generally ends up in reports. Includes experts tips for proving ROI.

ROI 113

ROI HootSuite Cost Campaign 113

Social Media Marketing

APRIL 22, 2011

You can earn money (their currency is "Eaves") by buying other people and you can see your own worth rise by getting other people to invest in you. Oh, and if you'd care to buy a few shares of me, I'm SMONTY and I think I'm still a value stock. :-) Image credit: Olivander (Flickr). What do you think? Have you started an account yet?

Social Media 167

Social Media Klout Flickr Radian6 167

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Socialmedia.biz

SEPTEMBER 28, 2016

Social media is still the best place to build a loyal following and engage with your audience. The major social channels are where people discover content, build relationships with brands and even source peer recommendations. When social media interactions are involved, same-day sales conversions shoot up to 90%.

Engagement 60

Engagement Social Media Curation Newsletter 60

Laurel Papworth

APRIL 14, 2013

Mongrel Media: Traditional vs Corporate vs Social Media. I’m betting on the mongrel Corporate taking over Heritage AND Social channels. Traditional media is meant to be impartial but currently is using sponsored “columns” written by banks to bolster up the likes of Australian Financial Review.

Social Media 100

Social Media Press Release Banking Real Estate 100

The Realtime Report

AUGUST 1, 2014

Maybe you remember when media research was just about capturing TV viewership and print readership? Welcome to the Era of Media Sprawl. Social media, blogs, and discussion boards mean that users generate as much online content as brands do. This media fragmentation has also affected business buying behavior.

Strategy 178

Strategy B2B Marketing Research 178

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators.

Conversation 136

Conversation Review Marketing How To 136

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Laurel Papworth

APRIL 29, 2014

Should your business bother with social media, Google Plus and SEO/SMO? How do social reviews online change search? The Green boxes are aggregators and directories. You can see Bought Attention, You can see Aggregators, you can see Plumbers with Google Plus Pages – where are the other plumbers?

Google 105

Google Aggregator Directory SEO 105

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Idaconcpts

AUGUST 18, 2010

People make purchases via the Internet, through catalogs and in stores, but if there’s one way of buying that brings us all together its the way we ask advice. Luckily for our generation, the Internet is available to answer many of our retail questions by aggregating and collecting the opinions and experiences of buyers all over the world.

Questions 137

Questions Social Media iPhone Applications 137

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Sprout Social

JUNE 27, 2023

This gives you rich, holistic brand insights across key performance indicators (KPIs) to fortify your social strategy, as Benefits Cosmetics found when analyzing this data to learn more about their audience. Boost sales conversions Social proof is everything.

Review 127

Review Brands How To Analysis 127

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Olivia Jepson Sprout Social Media Strategist. Rachael Samuels Sprout Social Media Manager.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Review 115

Review Social Media Social CRM Consultant 115

Unmetric

OCTOBER 11, 2018

why QSR is one of the most cut-throat industries, and how access to Unmetric’s historical data helped turn around the social media performance of the US Open. It uses the Analyze platform to bring together data from all the social channels to one place in order to optimize the social strategies of its clients.

Comparison 100

Comparison Analytics Data Aggregator 100

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? Yes, it’s all to do with social media. frontpage.

Social Media 105

Social Media Marketing Digg MySpace 105

Convince & Convert

FEBRUARY 19, 2010

Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You run over to check your Twitter account. Then Linkedin.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Policies Consultant Social CRM 153

Ari Herzog

JUNE 9, 2010

Every time you visit a new website you run the risk of a cookie (a text file with aggregate interest- or activity-based behavioral information, usually sparked by submitting an online form) being secretly placed in your browser. When you buy a weed whacker on eBay, the cookie remembers.

Privacy 122

Privacy Aggregator Yahoo Advertising 122

Convince & Convert

NOVEMBER 3, 2014

In fact, if you buy a copy of Youtility for Real Estate, and you don’t love it, just let me know and I’ll refund your money in full. They may be receptive to buying, selling, or leasing, but haven’t taken steps that would indicate that they are active in the market. But I’ll tell you a secret: this is the best thing I’ve ever written.

Real Estate 139

Real Estate Marketing Foursquare Groups 139

Convince & Convert

MARCH 12, 2015

The site offers product information on the company’s new Organic Fuel, a “Buy One Bro One” coupon (for you and your fave bro, obviously). Comically, the company also helps if identify if you’re a “Bro” by aggregating a series of UGC images “Bro-ish” hashtags. Thank goodness, because without bros, who would tell us to go big or go home?

Organization 60

Organization Chemicals Case Study UGC 60

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. Social Media Stat of the Week: 86% of brands to increase video ad spend in 2014.

Committee 137

Committee Aggregator Social Media Film 137

Net-Savvy Executive

FEBRUARY 16, 2011

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. There, that should be enough for another 300 social media analysis startups. :-). More posts in the "Build or Buy?" series: Building Blocks of Social Media Analysis.

Evri 91

Evri Analytics Sysomos API 91