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The Social Hub Guide for Brands

Pixlee

A social hub is a digital collection of all the social content affiliated with your brand that you can host on your website. Social hubs gather all your content from different social networks, aggregate it, and display it in one place. How to Create a Social Hub.

Brands 77
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How to analyze customer reviews for brand insights

Sprout Social

This gives you rich, holistic brand insights across key performance indicators (KPIs) to fortify your social strategy, as Benefits Cosmetics found when analyzing this data to learn more about their audience. Boost sales conversions Social proof is everything.

Review 126
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Brand experience: Why it matters and how to build one that works

Sprout Social

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands.

Brands 111
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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This media fragmentation has also affected business buying behavior. Easier access to more information brings new decision-making functions into focus and adds layers to the buying process. Find true B2B decision makers who are actively involved in the buying journey. Shifting the B2B Media Research Model.

Strategy 178
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5 ways to create better buyer personas with social media data

Sprout Social

Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.)

Data 140
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. Bit.ly : Tracks click through on links to 3rd party content.

Analytics 350
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They Buy Much Faster. Our blog lets us more easily connect with people on social networking sites by directing them to what we’re doing. Inbound Leads.