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2023 Guide to Insurance Social Media Marketing [6 Tried Tactics]

Hootsuite

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Keep reading to find out how to build an effective and compliant strategy, and set your brand apart from the competition on social media.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. 55% of B2B buyers say they search for product/vendor information on social media.

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Taking Facebook Seriously: Turning Pastime into Revenue Strategy

Mindjumpers

The importance of social media marketing has been remarked upon multiple times by Mindjumpers, most recently in an article about using Facebook games to build up your brand. In fact, social media marketing is a relatively new branch of advertising that has taken the digital world by storm, as I will discuss today.

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11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity SMM

What impact are blogs having on corporate website traffic in search? 7 Steps to Successful Content Marketing [Infographic] by Pamorama. ” Content Is King And The Corporate Website Is Dead by Forbes. .” ” Content Is King And The Corporate Website Is Dead by Forbes.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

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Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

increasing social engagement, website traffic over time, etc.) To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.

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