The Realtime Report

DECEMBER 7, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. It’s like, “Hey, it’d be easier to advertise in this one newspaper if everyone in the world reads this one newspaper.”

Foursquare 181

Foursquare Social Networking Activities Nielsen 181

Ari Herzog

AUGUST 30, 2012

I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. I see merchants show off what social networks they are on and what mobile technologies you can use inside the store. As I write this blog post, I’m at a local coffee shop and the social signage is noticeable.

Retail 130

Retail Social Media Small Business Compete 130

Buzz Marketing for Technology

MARCH 30, 2010

In reality few have them – some retail firms I have spoke to have them, luxury goods firms typically have them but its rare for a technology firms to have them? As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Reputation 131

Reputation Tools Brands How To 131

Sherrilynne Starkie

FEBRUARY 23, 2013

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

Blogger 389

Blogger Brands Technorati comScore 389

SocMed Sean

FEBRUARY 24, 2022

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. The answer is absolutely yes!

Facebook 130

Facebook Strategy Marketing Travel 130

Ignite Social Media

JULY 31, 2019

There has been a whole host of new features and updates that have rolled out so without further ado let’s dive into some of this month’s social media trends. Facebook’s latest transparency efforts lets users see more information about how advertisers are reaching them. Facebook Makes Ad Targeting More Transparent.

Trends 126

Trends Social Media Price Retail 126

The Realtime Report

DECEMBER 19, 2013

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. Mobile ad spend for 2013 will total over £1 billion (around $1.89 billion) in the UK. billion (or more than $3.58

Mobile 142

Mobile Statistics Retail Advertising 142

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. ” The result?

Mobile 149

Mobile Team Retail Journal 149

Ignite Social Media

MAY 6, 2020

Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks. In 2019, advertisers in the United States alone spent $240 billion. We have many clients driving real ROI from social programs. Several reasons. Playing the Long Game.

ROI 154

ROI Marketing CPC Retail 154

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Twist Image

JULY 23, 2018

Digiday had (another) fascinating piece this week, Amazon advertising is working directly with brands now, cutting out ad agencies. It's especially well-received by marketers because Amazon Advertising has long been touting itself as simply one part of an overall 'Amazon strategy' for advertisers. amazon advertising.

Retail 49

Retail Consultant Advertising Startup 49

Pam Moore

NOVEMBER 23, 2017

Too many times they think it's just for the big online and offline retailers. Related Stories 3 Things You Must Know for a Successful Social Media Marketing Career How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI Facebook Advertising: 5 Things You Must do Before Spending 1 Dollar.

Social Media 165

Social Media How To Marketing ROI 165

Twist Image

DECEMBER 5, 2014

Attention brands that are doing advertising online: Just because I put something in the shopping cart and did not checkout (yet!), don''t you start with that retargeting advertising business so quickly! Advertising doesn''t work. And, is this retailer, now doing co-op advertising and charging the brand for all of this?

Retail 72

Retail Advertising Buy Data 72

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Review analysis guides you toward the things that strengthen and weaken your brand image.

Review 128

Review Brands How To Analysis 128

The Realtime Report

DECEMBER 16, 2013

Facebook’s new offline sales measurement trick could make ad clicks obsolete – retailers using Facebook’s Custom Audience campaigns can now measure their offline sales; previously, offline conversion measurement was only available for advertisers working with a Facebook measurement partner (TechCrunch).

News 156

News Instagram Social Media Twitter 156

Firebelly

DECEMBER 21, 2015

By effectively managing your organization’s social channels, investing in social advertising, and implementing a digital PR approach, you can expect to see a consistent increase in social media ROI in 2015. A CLEVER WAY ONE RETAILER BRINGS PINTEREST FROM ONLINE TO IN-STORE. Read More.

Social Media 100

Social Media Marketing Retail Social Media Management 100

Twist Image

AUGUST 16, 2012

Is it directly with the brand or with an online social network? The majority of survey respondents (55%) responded that they are 'mostly willing' to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience. online social network. run of network advertising.

Avatar 99

Avatar Retail Survey Discount 99

Bill Hartzer

MARCH 3, 2011

While the rise of daily deal sites such as Groupon and the rapid growth in popularity of mobile commerce can certainly be counted as important components of 2010’s e-commerce landscape, the biggest development was surely the social networking integration movement that really took off during the year. This movement wasn’t born in 2010.

Retail 137

Retail Facebook Apparel Applications 137

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Twist Image

SEPTEMBER 28, 2012

I am not bullish on advertising as Facebook's main revenue model. I never liked Facebook as an advertising platform. The reason I'm such a massive advocate for Google and AdWords is because the advertising platform fits in with the user experience (it's additive). advertising platform. advertising revenue.

Adwords 102

Adwords Facebook Retail Apple 102

Hootsuite

FEBRUARY 3, 2022

First, let’s look at some quick stats to set the stage for how much of your potential audience is accessible through Facebook Messenger: Chat and messaging are the most-used types of websites and apps, followed by social networks. Meta reports the potential advertising audience for Facebook Messenger is 987.7 million people.

Facebook 145

Facebook HootSuite Retail Conversation 145

Buzz Marketing for Technology

MARCH 14, 2012

But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes. As expected what we found in the social data was quite interesting.

Sports 212

Sports Fashion Apple Advertising 212

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. Many popular brands such as Canva and social networks like Pinterest have already integrated this AI feature into their platforms for a richer user experience.

Sentiment 105

Sentiment Analysis Patterns Price 105

Buzz Marketing for Technology

OCTOBER 12, 2011

There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. Marketers can no longer program consumers with advertising; instead, now your imperative is to attract people through unique content and authentic brand experiences.

Social Media 240

Social Media Marketing Compete Retail 240

Sprout Social

MAY 9, 2023

You can also leverage programmatic advertising to streamline the process of selecting and setting up digital ads for the most return on investment (ROI). You can also ensure your intended audience finds your social posts, responses and advertisements relatable and adhering to their cultural standards.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Adam Cohen

JULY 19, 2010

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. This post was mentioned on Twitter by prblogs, twitips MV. More about this blog here. Thanks for dropping by.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Waxing UnLyrical

JUNE 4, 2014

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Holistic media and commerce.

Content 253

Content UGC Community building Hotels 253

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Twist Image

NOVEMBER 25, 2012

Currently, he's trying to prove the book retail business wrong by releasing his newest book, The 4-Hour Chef - The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life , on Amazon 's publishing imprint (which many of the major retailers have refused to carry). online social network. social media.

StumbleUpon 96

StumbleUpon Retail Social Networking Blogger 96

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. Social Babies. Social Czars.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Hootsuite

FEBRUARY 4, 2020

Instagram is most popular with younger users: 67% of 18 to 29 year olds use the social media site. According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). That’s up from 59% in 2016. India, and Brazil as well.

Instagram 145

Instagram Social Media Marketing Survey 145

Twist Image

JANUARY 16, 2013

There is no doubt that great advertising can inspire us to do more. There is no doubt that great advertising can inspire us to do more. There are only a handful of brands that have truly transcended traditional advertising to become iconic embodiments of our zeitgeist. Advertising is starting to feel slightly stale, isn't it?

Brands 108

Brands iPad Apple Loyalty 108

Buzz Marketing for Technology

JUNE 5, 2013

These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare!

Industry 231

Industry Real Estate Social Media Travel 231

Bill Hartzer

FEBRUARY 9, 2010

Offerpal Media has launched “Offerpal Tasks,&# a new way you can earn virtual currency to use in online games and social networks. Offerpal Media delivers the highest Revenue Per User for online games and social networks. — Data cleansing (cleaning up data). — Transcribing (like transcribing a video).

Virtual World 103

Virtual World Survey Retail Technorati 103

Social Media Marketing

MAY 8, 2013

Being a community manager is more than just posting to social networks on behalf of brands. retailer Target is teaming up with Facebook for Cartwheel , part of a digital savings program that gives consumers a chance to select and share deals in an effort to drive more foot traffic to stores. But is there a downside to it?

Social Media 160

Social Media Automotive Klout Flipboard 160