Ignite Social Media

APRIL 15, 2024

Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. Beyond just leveraging this content on the influencers’ own channels, Big Lots has found great success in repurposing the influencer-generated assets across their own website, email marketing, and paid advertising campaigns.

Influencer 112

Influencer Retail Marketing Discount 112

Twist Image

JULY 15, 2016

Where is the world of advertising at today? It's easy to say that advertising is dead ( it's not ). Here is something that most people (even the smart business folks that you know) don't realize: advertising spend (paid media) will climb in 2016 by 5.7% How is the advertising industry adjusting to our ever-changing world?

Advertising 40

Advertising Industry Brands Company 40

Hootsuite

AUGUST 10, 2021

Source: Advertiser Perceptions. The FTC takes disclosure very seriously. Make sure you build disclosure guidelines into your agreements with influencers. Or they might do so in such a subtle way that the disclosure is effectively hidden or incomprehensible. ad and #sponsored are great hashtags to use for disclosure.

Influencer 145

Influencer Social Media Marketing How To 145

Buzz Marketing for Technology

NOVEMBER 20, 2008

As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. Full Disclosure : I got these stats from a paper called Innovating through a Recession by Professor Andrew J. But here is some real data that you can use to illustrate why that is a bad idea.

Advertising 113

Advertising Statistics Study Research 113

Twist Image

DECEMBER 28, 2016

At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more.

Advertising 49

Advertising Analytics Publishing How To 49

Taylor Marek

FEBRUARY 4, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Multi-Level Marketing Not Multi-Level Advertising February 4, 2010 by Taylor Marek Anyone noticing the shift here?… “Isn’t marketing and advertising the same thing?&# Well…yes, and no.

Advertising 116

Advertising Marketing Avatar WordPress 116

Ignite Social Media

JANUARY 8, 2024

It’s a very common metric for paid social advertising. Staying on the right side of the law by disclosing sponsored content and adhering to advertising regulations. What does CPC mean? CPC stands for Cost Per Click. It’s the price you pay when someone clicks on your ad. What does CPM mean?

Social Media 124

Social Media CPA CPM CPC 124

Ignite Social Media

SEPTEMBER 18, 2017

Don’t assume that using a platform’s disclosure tool is sufficient. Avoid ambiguous disclosures like #thanks, #collab, #sp, #spon or #ambassador. Don’t rely on a disclosure placed after a CLICK MORE link or in another easy-to-miss location. The proof is in the Patent. LinkedIn Launches Audience Network.

Influencer 89

Influencer Microsoft Guidelines LinkedIn 89

Ignite Social Media

JULY 19, 2017

The FTC endorsement guidelines were put into effect in order to protect consumers from deceptive marketing (false advertising) and have been adjusted over time as they’ve seen the need. Two of those networks have helped make influencer disclosures up front and clear in regards brand partnerships.

Influencer 97

Influencer Social Media Brands Guidelines 97

Firebelly

DECEMBER 18, 2011

We make it a point to hang out regularly and collaborate (disclosure: he’s a Firebelly Marketing client and our attorney). From a regulatory standpoint, marketers need to be mindful of disclosure obligations. FTC guidelines also require certain disclosures when promoting goods/services.

Guidelines 195

Guidelines Blogger Journal Privacy 195

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. Enter Facebook’s new advertising products.

Content 375

Content Marketing Advertising Analysis 375

Ignite Social Media

MAY 1, 2017

With the launch of their first advertising campaign this summer in the US, Pinterest is now positioning itself as a visual search engine rather than a ‘social network.’ In that letter, the FTC gave unambiguous direction on how to ensure disclosures were in fact “clear” and “conspicuous”. Twitter Is Finally Growing Again, Sort Of.

Instagram 104

Instagram Twitter Engineering Influencer 104

Sprout Social

JULY 8, 2021

Affiliate marketing represents a form of advertising where a creator (or publisher) promotes a product on behalf of a business, receiving a cut of revenue from sales attributed to the affiliate. Commission disclosures in blogs. Much like any form of social media advertising , a bit of subtlety goes a long way. Good question!

Affiliate marketing 134

Affiliate marketing Affiliate network Marketing Blogger 134

SocMed Sean

JANUARY 27, 2022

Using your blog to earn money through advertising revenue is where advertisers pay you to place ads on your blog site. The caveat is that a blogger should disclosure to their readers that the post or article you write about a product or service is sponsored content. Here are a few of the most common ways. Blogging ad revenue.

Blogger 130

Blogger Adsense Insurance SEO 130

Bill Hartzer

JUNE 25, 2013

as well as 17 of the “most heavily trafficked search engines that specialize in the areas of shopping, travel, and local business, and that display advertisements to consumers” warning them about making the distinction between paid ads and natural search results. 3) both prominent shading and a border.

Engineering 151

Engineering Advertising Yahoo Paid Search 151

Sherrilynne Starkie

JANUARY 11, 2013

Their main purpose is add value for advertisers by grouping properties under one banner but participating bloggers are required to follow certain standards, such as never plagiarizing and always disclosing commercial and other interests on their blogs. Can we realistically expect bloggers to live up the same standards?

Blogger 265

Blogger Journal Review Guidelines 265

Ignite Social Media

FEBRUARY 9, 2021

While most brands spent the majority of their big game advertising budgets on TV spots ( though there were some changes this year ), others took to social media to engage fans and promote their brands. Within this post, we’re breaking down some of the notable social media trends from this year’s event. Brands Banking on TikTok.

Trends 85

Trends Social Media Health Care Eventful 85

Socialized

OCTOBER 6, 2009

The FTC’s updated Endorsement Guides (PDF) define those circumstances under which disclosure must be made, removing what many thought were gray areas of the law. an advertiser hires a blogger to test out and then review a new body lotion. The new rules go into effect December 1, and violators can be fined as much as $11,000.

Questions 195

Questions Blogger Guidelines Advertising 195

Small Business Mavericks

FEBRUARY 20, 2012

Cynthia’s post goes a step further and ponders the affect that FTC advertising disclosures have on these types of activities. If the person tweeting or liking has not used the product, and is tweeting or liking in return for a reward, should there be a disclosure? If they would, then disclosure is a must.

Small Business 107

Small Business eBook Reputation Buy 107

Ignite Social Media

APRIL 2, 2020

As with any platform new to the ad space, advertising on TikTok is limited to brands with larger marketing budgets. TikTok is also testing a self-serve platform with a select group of advertisers. market, we expect to see an increase in brand advertising in the space and a decrease in costs. Targeting Capabilities.

Marketing 217

Marketing Authentication Trends Feed 217

Ignite Social Media

DECEMBER 19, 2017

With the additions of guided search and Pinterest Lens for users and a self-served paid search for advertisers this year, Pinterest is clearly in it for the long-haul. #Ad Ad Doesn’t Equal UGC.

Social Media 104

Social Media UGC Paid Search Hashtag 104

Convince & Convert

JANUARY 14, 2014

Disclosure – I am a co-founder of this company. Microsoft Advertising Intelligence. With Microsoft Advertising Intelligence you can build and expand your keyword list while working in a familiar program – Microsoft Excel. Wordtracker gives you similar and related keywords in an easy to understand format. BoostSuite.

Microsoft 159

Microsoft Marketing Engineering Adwords 159

Social Media Marketing

APRIL 3, 2013

Trends in consumer marketing are showing that consumers want less advertising and more interaction. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook. Disclosure cannot be selective. What's in question is how users will react to it.

Social Media 160

Social Media Flipboard Storify Reddit 160

Firebelly

SEPTEMBER 23, 2011

Next year’s presidential campaigns alone are expected to cost in the ballpark of a billion dollars, with a large portion of that going to advertising. Luckily Twitter is committed to disclosure, with promoted tweets and trends receiving the familiar ”promoted” check mark next to it.

Twitter 168

Twitter Trends Campaign Cost 168

Webbiquity SMM

APRIL 26, 2011

SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns. Used properly, the tool can help agencies generate new business and advertisers improve the effectiveness of their AdWords campaigns.

Consultant 137

Consultant SEO Adwords Tools 137

Waxing UnLyrical

JANUARY 17, 2014

shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social. Since Katie (disclosure: a mentor and dear friend) has probably done more for PR measurement than the rest of us put together, this is one chat you do not want to miss. Pro or con?

Press Release 182

Press Release B2B Curation Consultant 182

Dave Fleet

FEBRUARY 4, 2016

This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. Disclosure: CPPIB is an Edelman client. The last year has seen Facebook – as the dominant social network – continue to monetize its platform.

Social Media 150

Social Media News Trends Eventful 150

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. Tags: Advertising Blogging Content Marketing Facebook Inbound Marketing Interactive Marketing Online Advertising Social Media Social Networking. So here is my take ….

B2B 198

B2B Social Media Marketing Survey 198

Socialmedia.biz

MAY 11, 2016

In the field of commercial advertising, this means persistently changing up content and images, as well as employing targeted advertising to gain users’ continuous attention. In fact, many brands are changing their marketing strategies all-together to focus on other advertising methods. How effective is this method?

Influencer 68

Influencer Strategy Brands Marketing 68

Idaconcpts

MAY 21, 2012

Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products. Twitter partnered with American Express to make it easy for small business owners to advertise on Twitter. Click for larger image).

Overview 134

Overview Price Twitter Policies 134

Later

SEPTEMBER 15, 2020

This may include their website, e-newsletter, paid social ads, billboards, marketing, and advertisements, so always take note of this section and adjust your payment fee to reflect the itemized usage rights. Influencer Agreement Contract Item #6: Endorsement Disclosures. Don’t assume a platform’s disclosure tool is good enough.

Brands 57

Brands Influencer Collaboration Instagram 57

Janet Fouts

DECEMBER 10, 2013

Now people are up in arms about the recent disclosure that organic reach for Facebook business pages is declining and businesses will need to pay in order to get their companies posts and information in user news-feeds. Now that it has reached huge numbers of carefully segmented users it could be an advertisers dream.

Social Media 150

Social Media Small Business Startup Communities 150

Waxing UnLyrical

APRIL 15, 2016

where it will parade its “influencers” in front of potential advertisers. Because transparency and disclosures should be built into everything we do, including influencer programs. I will, however, reiterate it: no matter how you structure and manage your programs and relationships with influencers, disclosures are a must.

Influencer 100

Influencer Marketing Banking Guidelines 100

Convince & Convert

JANUARY 22, 2015

Inspired by the success of crowdfunding, Newcastle has introduced Band of Brands, a new campaign asking for brands to pool their marketing budgets together in the name of Super Bowl advertising glory. Social Media Case Studies brand strategy crowdfunding marketing social image of the week super bowl commercials television advertising'

Case Study 60

Case Study Sports Advertising Study 60

Twist Image

JULY 28, 2011

Transparency and full disclosure don't mean much in the world of Social Media anymore. When you engage in these Social Media activities, don't treat it like an advertising campaign. full disclosure. Tags: advertising. The ones that smell like shills are shills. What's a brand to do? Embrace a Marketing mentality.

Buy 100

Buy Blogger Authentication Sentiment 100

Kikolani

MAY 3, 2013

What Marketers Need to Know About the New FTC Disclosures – Recent FTC Rules and Regulations: learn more about what you need to disclose and how to make disclosures on social media that comply with U.S. Business / Career. Keywords are the, well, key. consumer laws. Amanda Webb stops by to tell us six ways that you can do it!

Mashup 130

Mashup Resources Products Press Release 130

Social Media Marketing

MAY 22, 2013

Painful, but relevant is the Truth About Advertising in 2013. David Maister made this point in his book Strategy and the Fat Smoker; Doing What''s Obvious But Not Easy [disclosure: affiliate link ]. strategy Advertising Video this week in social Marketing social media PR' Not so fast. In fact, YouTube adoption has remained flat.

Social Media 167

Social Media Yahoo Privacy Flipboard 167