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5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

As a marketing tool, Instagram is highly effective for advertisers seeking user engagement. In addition, marketing opportunities and engagement tools have grown in similar fashion. In similar fashion, the Reached Audience metric shows the demographics about the people who saw, but did not interact with, your posts.

Instagram 162
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An Update on TikTok’s Self-Serve Ad Platform

Likeable

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. So here’s what else you need to know about advertising on TikTok. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well.

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Blogging Upstream

Waxing UnLyrical

In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc.

Fashion 248
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How to analyze customer reviews for brand insights

Sprout Social

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Review analysis guides you toward the things that strengthen and weaken your brand image.

Review 128
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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

MyBrompton #MadeForCities pic.twitter.com/NRAU9DKqJ6 — Brompton Bicycle (@BromptonBicycle) June 29, 2021 Archie Comics went even more retro, using Throwback Thursday as an opportunity to showcase an old comic book from the late 1950s: Since it's #ThrowbackThursday , let's travel back to the 1950s for some #KatyKeene fashion fun!

Brands 145
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Super Bowl LVIII Breakdown: A Recap In Numbers [Plus Taylor Swift Effect Captured]

Keyhole.co

Advertising in the Super Bowl cost $9.5 million to replicate the awareness generated by Taylor Swift, resulting in a 76% savings compared to traditional advertising. Advertising in the Super Bowl cost $9.5 The online discount marketplace also purchased post-Super Bowl advertisements on CBS’s late-night programming.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. So, when multiple teams compete to get a share of the marketing budget, you need to show the impact of influencer marketing to senior leadership.

Metrics 100