Jon Loomer

NOVEMBER 25, 2023

Some clients tell me they get better results the old-fashioned way, using interests and lookalikes, and without Advantage+ Audience. While I know advertisers want to be 100% all-in on going broad, there may still be room for both approaches. The advancements in AI and machine learning are amazing. But not as an absolute.

Fashion 145

Fashion Advertising 145

Small Business Mavericks

JUNE 6, 2011

It may seem odd to call any Internet marketing strategy an “old-fashioned&# or “traditional&# strategy, but we are now over 20 years since the invention of the World Wide Web and commercial Internet marketing. Hare are 4 old-fashioned Internet marketing strategies that still have the power to work some magic.

Fashion 161

Fashion Hubpages Strategy Forums 161

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Sherrilynne Starkie

FEBRUARY 18, 2020

It’s not advertising. Fashion and beauty brands love working Canadian Instagram influencers who can reach hundreds of thousands of Millennial shoppers. Here Toronto’s Beckerman Twins who post almost daily featuring makeup brands, fashions and fun things to do. And, it provides broad exposure to large mainstream media audiences.

Fashion 409

Fashion News Report Review 409

Webbiquity SMM

AUGUST 24, 2021

Facebook advertising reaches 2.18 More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. Facebook advertising reaches 190 million people in the U.S.,

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Buffer Social

JANUARY 30, 2018

In our State of Social 2018 report we found that: 94% of businesses have invested in advertising on Facebook; and. 67% of businesses intend to increase their social media advertising budget in 2018. Here are five Facebook advertising tips to help you get the most bang for your buck in 2018… 1. Think long-term.

Advertising 111

Advertising Tips Facebook Campaign 111

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. These users present a great opportunity for marketing and advertising.

Strategy 195

Strategy Marketing Automotive Campaign 195

SocMed Sean

JANUARY 20, 2022

Once upon a time, women shared recipes with index cards that came out of little wooden boxes, young girls and women created collages and vision boards to visualize their future goals and dreams, and we all got our fashion and travel advice and ideas from magazines. Fashion is a common example of the hope chest.

Fashion 130

Fashion iPhone Travel Posterous 130

Buffer Social

NOVEMBER 2, 2017

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising.

ROI 111

ROI Advertising Conversation Social Media 111

SocMed Sean

FEBRUARY 24, 2022

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. In similar fashion, entertainment and news media businesses also reach immense numbers of people. Facebook Advertising is Easier than TV or Radio. As of June 2020, close to 1.8

Facebook 130

Facebook Strategy Marketing Travel 130

Later

JULY 21, 2019

With over 2 million monthly advertisers , more businesses are realizing how effective Instagram advertising can be! In our Ultimate Guide to Instagram Advertising , we cover everything you need to create, launch, and measure the success of your first Instagram ad campaign! Why You Should Advertise on Instagram .

Advertising 53

Advertising Instagram Campaign Video 53

Laurel Papworth

JULY 22, 2013

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Enter the problem.

Advertising 108

Advertising Social Media iPad Exercises 108

SocMed Sean

FEBRUARY 10, 2022

As a marketing tool, Instagram is highly effective for advertisers seeking user engagement. In addition, marketing opportunities and engagement tools have grown in similar fashion. In similar fashion, the Reached Audience metric shows the demographics about the people who saw, but did not interact with, your posts.

Instagram 162

Instagram Strategy Marketing Metrics 162

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters.

Influencer 211

Influencer Engagement Fashion Retail 211

Your Escape From 9 to 5

APRIL 14, 2022

Brands and Advertisements. Some think, all social media is evil especially those who are not in the tech, media, fashion or sports industries. Find ways to stand out like an awesome advertising billboard on the road. Social media usage on mobiles is increasing rapidly and brands are spending more in mobile advertising.

Twitter 119

Twitter Smart Phone Statistics Mobile 119

Jon Loomer

OCTOBER 5, 2020

I’ve had my doubts about interest targeting, but this was mostly based on theory and advertising results. You can view the specific interests advertisers use to target you. Advertisers and Businesses. Shopping and Fashion. Here’s how… Click To Tweet. Your Ad Preferences. Your Information. Ad Settings.

Yahoo 191

Yahoo Facebook Sample Samples 191

Laurel Papworth

JANUARY 17, 2010

Some will accept advertising – and their readers know that. Social Media Fashion. Any fashion blogger who abides by the rules above (extrapolate: any blogger that obeys a PR company’s requirements) is not going to be an A list blogger. Not all bloggers are created equal. Well, sod that.

Fashion 96

Fashion Blogger Eventful Social Media 96

Hootsuite

MARCH 20, 2023

Did you know that running Facebook cost-per-click advertising campaigns opens up your business to reach a potential audience of 2.11 Now under the Meta umbrella, Facebook cost-per-click advertising has long been a trusted strategy for growth when combined with organic content. What is cost-per-click advertising on Facebook?

Cost 74

Cost CPC Facebook Campaign 74

Ignite Social Media

APRIL 15, 2024

They’ve also added an “always-on” ambassador program, which allows them to highlight limited-time deals and opportunities in a more agile, real-time fashion. For 2024, Big Lots has taken their influencer strategy to the next level by organizing their program around key product sets and seasonally relevant moments.

Influencer 112

Influencer Retail Marketing Discount 112

Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. A fashion retailer showing how to style a trendy piece? Looking to add a dose of cuteness to your social posts?

Types 177

Types Delicious UGC Bazaarvoice 177

Saying It Social

NOVEMBER 24, 2014

Great apps provide valuable information in an easy-to-operate fashion, save us money, and are entertaining and or tailored to our specific interests. Case Studies Digital Marketing Mobile Advertising appstore best apps black Friday cyber monday shopping shopping apps' Happy Savings!

Case Study 157

Case Study Fashion Study Mobile 157

Socialmedia.biz

DECEMBER 12, 2020

Online marketing is also significantly cheaper than other traditional marketing options, such as billboards and TV advertising. . The company can also choose to respond in a similar fashion, allowing the audience an in-depth look into their business. Knowing how to effectively use social media in business is vital to enjoying success.

Social Media 185

Social Media Brands Instant Messaging Upcoming 185

Jon Loomer

DECEMBER 23, 2020

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true?

Facebook 217

Facebook Apple Privacy Advertising 217

Social Media Strategies Summit

MAY 24, 2019

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Redbull is targeting the younger, highly desirable 18-34 demographic, but they understand that customers in this range are extremely savvy when it comes to advertising.

YouTube 123

YouTube Brands Fashion UGC 123

Buffer Social

MARCH 16, 2017

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful. And just last year, it more than doubled its advertiser base in six months to 500,000 advertisers.

Instagram 111

Instagram Advertising URL FAQ 111

Jon Loomer

OCTOBER 5, 2020

I’ve had my doubts about interest targeting, but this was mostly based on theory and advertising results. You can view the specific interests advertisers use to target you. Advertisers and Businesses. Shopping and Fashion. Here’s how… Click To Tweet. Your Ad Preferences. Your Information. Ad Settings.

Yahoo 147

Yahoo Facebook Sample Samples 147

Buzz Marketing for Technology

MARCH 14, 2012

But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes. Home Owners was obvious since may home owner brands already advertise on NASCAR.

Sports 212

Sports Fashion Apple Advertising 212

Ignite Social Media

NOVEMBER 8, 2016

However, look a little deeper and you’ll find that every board is a glimpse into someone’s innermost ideas and aspirations, making this database of persons, places and things a nearly invaluable tool to marketers and advertisers. If there’s anything marketers are short on, it’s time. “We

Brands 153

Brands Repository Curation Fashion 153

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. For brands that do choose to pull money from advertising on Facebook and Instagram (which is a complicated decision in and of itself, well outlined here ), what are some effective places to move the money to still drive business results?

Brands 176

Brands Facebook LinkedIn Influencer 176

Hootsuite

JANUARY 10, 2022

Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone. Plus, Pinterest has one of the lowest CPCs in social media advertising. What are the benefits of Pinterest advertising? Sounds amazing, right?

HootSuite 145

HootSuite Campaign URL Types 145

Sherrilynne Starkie

AUGUST 29, 2018

Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped $314 million in 2017, an 86 percent increase from 2016. Marcoms pros should take note of this effective channel.

Content 170

Content Nielsen Marketing Badge 170

Waxing UnLyrical

JUNE 13, 2012

In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc.

Fashion 248

Fashion Aggregator Journal Startup 248

Hootsuite

MARCH 7, 2023

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Take Fashion Nova, for example. Source: Fashion Nova Use white space A great way to make sure people can see your CTA is to surround it with white space. What is a call to action?

Examples 109

Examples Tips How To Discount 109

Mindjumpers

OCTOBER 4, 2010

French Connection is definitely turning the conservative way of showing fashion into something new, with the potential of getting more traffic to their online shop and to reach a broader audience. Here is another great use of some of these elements.

Fashion 187

Fashion Disqus Buy YouTube 187

Koka Sexton

NOVEMBER 9, 2022

It can be done through advertising, public relations, social media campaigns, search engine optimization and more. Companies have been turning towards new models that rely on data-driven insights to generate demand instead of old-fashioned tactics like cold calls and trade shows.

Marketing 92

Marketing Tourism Loyalty Organization 92

Likeable

APRIL 13, 2021

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. So here’s what else you need to know about advertising on TikTok. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) You should probably look at TikTok advertising seriously.

Platform 95

Platform CPM CPC Advertising 95

Waxing UnLyrical

AUGUST 15, 2019

A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. At this time, most marketing-related Stories focus on fitness, fashion, retail, technology, airlines, automobiles, travel, food and drinks. Bottom Line.

Instagram 157

Instagram Airlines Loyalty Marketing 157