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5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

Ignite Social Media

Not only are people using social media differently, but purchase behaviors have changed. Last year holiday shopping shifted vastly to favor e-commerce, and Cyber Monday alone was the heaviest online spending day in history. But we’re also seeing Boomers and older generations becoming more comfortable with online shopping.

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Online Marketing is More Affordable than Ever

Writtent Blog

A lot of us try to succeed in online and content marketing. Over a period of 4 years he managed to increase his online marketing efficiency 15 times over for his company, River Pools & Spas. Today, to achieve just under 5 million in sales, our advertising/marketing budget is about 20k annually.’ Yet not all of us do.

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Which Social Platform Is Right for Your Next Video Campaign?

Convince & Convert

Customers LOVE video: 85 percent of Americans watch videos online. 45 percent of people watch more than one hour of Facebook or YouTube videos per week. 52 percent of consumers say that watching product videos makes them more confident in their online purchase decisions. Wait—how many customers do you need to reach?

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2023 Guide to Insurance Social Media Marketing [6 Tried Tactics]

Hootsuite

Potential customers can’t just click a button to buy — instead, they complete an application and qualification process to get a quote. But they may not understand why it’s so important or how policies differ. How is social media used in insurance? Building awareness Social tools reach people where they already spend time online.

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5 Tips To Boost Sales With Proper Data-Driven Social Media Strategy

Keyhole.co

Hardly anything defined Facebook success more than access to its users’ data and the capability to turn it into advertising dollars. Let’s explore how proper data use can help you boost sales through social media in this article. Consistency: the data should be consistent over time and with different datasets.

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What is a Customer Journey Map? [Free Template]

Hootsuite

You can use customer journey mapping software like Excel or Google sheets, Google Decks, infographics, illustrations, or diagrams to create your maps. The main benefit of customer journey mapping is a better understanding of how your customers feel and interact with your business touchpoints. 5 benefits of using customer journey maps.

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The Essentials of B2B Search Marketing

Oktopost

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Business buyers spend 27% of their time independently researching potential purchases online.

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