Socialmedia.biz

FEBRUARY 23, 2019

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) With regular activity on your social media platform, you’d be able to convince more and more people to not only engage with your content, but also try out your product or services.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Twist Image

MARCH 20, 2013

As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). The global average for DVR storage wastage is 36%. enewsletter.

Nielsen 111

Nielsen Content RSS Newsletter 111

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. For example, if you’re running a weekend sale or promotion, you can let your customers know via text. What is SMS marketing?

SMS 108

SMS Strategy Marketing How To 108

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Adorbs,” and, “Totally Hottie McHotterson,” for example.

Conversation 167

Conversation B2B Marketing GPS 167

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Similarly, Nielsen ratings seem to be outdated.

Authentication 137

Authentication Nielsen How To Case Study 137

Waxing UnLyrical

OCTOBER 19, 2012

and Holly Nielsen ‘s absolutely absorbing session on communicating through & beyond disability… … what really made a difference to me was the one-on-one time I had with people I first got to know as “PR superstars,” and who then became colleagues, and who I’m now proud to call “friend.”

Storify 244

Storify Conference Nielsen Hashtag 244

The Realtime Report

MARCH 24, 2016

In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. Point-of-Purchase: End caps or displays with heavy marketing designed to activate the impulse of a consumer’s purchasing habits.

Retail 79

Retail Nielsen ROI Sentiment 79

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

Engagement 131

Engagement Tips Facebook Nielsen 131

ProBlogger

SEPTEMBER 22, 2022

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. Are only 1% of your blog’s users are actively engaging with your blog? . Be Open Ended.

Comments 35

Comments Lurker Nielsen Communities 35

ProBlogger

FEBRUARY 24, 2016

This was the verdict from usability guru Jakob Nielsen back in 1997 , and it’s even more relevant now that reading on mobiles has become so prevalent. Of course, Nielsen was generalising – after all, the New Yorker website wouldn’t exist if people didn’t read online – but the key is to make your copy as compelling as possible.

Nielsen 33

Nielsen Tips Activities News 33

ProBlogger

SEPTEMBER 22, 2022

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. Are only 1% of your blog’s users are actively engaging with your blog? . Be Open Ended.

Comments 26

Comments Lurker Nielsen Communities 26

Convince & Convert

NOVEMBER 23, 2010

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Twitter followers and Facebook fans and the most egregious example. In Charlotte, North Carolina there are something like 1.7 million households with a television. Then, digital marketing came along.

Metrics 127

Metrics Postrank Klout Marketing 127

The Realtime Report

NOVEMBER 26, 2019

Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. We know AT&T has a big nut to pay off after buying WarnerMedia but…. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Razor Social

MAY 15, 2019

Micro influencers may not be as influential as power influencers but they could provide more value because they attract a very specific and often very active audience. Event activation. Here’s another way to do event activation: You can leverage influencers to promote a conference or an event. There’s two ways to approach this.

Influencer 104

Influencer Social Media How To Campaign 104

Buffer Social

MAY 8, 2019

A great example of this is Ugly’s National Sibling’s Day post on Instagram. Ugly makes key business decisions based on the feedback it receives from the its community, the ‘Ugly Mob’, and it actively seeks out this kind of feedback across channels — from social media to surveys and email. We’re about living at authentic life.”.

Industry 74

Industry Meme Survey Authentication 74

Proactive Report

OCTOBER 26, 2011

Since 88% of economically-active Americans are on the Internet, and using a search engine is high on the list of online activities, learning how to write a news release for both the public and the search engines, are skills PR professionals must master. Where should you aim to have your release indexed? NYTimes.com. Google News.

News 56

News Press Release Yahoo Nielsen 56

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. You can also create an update where you ask people to like a page, follow an account, subscribe to an email list, answer a question on Quora or install an app, for example. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

MARCH 13, 2017

Let’s go back to the restaurant example for a second. One classic example is the Solomon Asch conformity experiment that took place in 1951. The restaurant example we gave in the beginning shows how effective social proof can be in an offline setting. Social proof isn’t new. Number of users or customers.

Conversation 111

Conversation How To Review Influencer 111

Sprout Social

MARCH 8, 2017

For example, if you’re trying to find a social media influencer on grilling and barbecuing, you’ll want people such as: Food critics in the industry. A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. People with popular outdoor cooking Instagram accounts.

Influencer 111

Influencer Social Media How To SEO 111

Ignite Social Media

FEBRUARY 11, 2021

Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. According to Nielsen , “a DMA region is a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed.”

Social Media 171

Social Media CPC CPA Aggregator 171

Laurel Papworth

JANUARY 14, 2010

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. Over 44% of Internet users are active in social media.

Hotels 85

Hotels Tourism Travel Social Media 85

Diva Marketing Blog

MAY 9, 2016

Danica Kombol : According to Nielsen , 92% of consumers trust recommendations from other people – even if they don’t know them personally – over promotional content that comes directly from brands, and 74% of consumers identify word of mouth as a key factor of their purchasing decisions.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

Danica Kombol : According to Nielsen , 92% of consumers trust recommendations from other people – even if they don’t know them personally – over promotional content that comes directly from brands, and 74% of consumers identify word of mouth as a key factor of their purchasing decisions.

Influencer 40

Influencer Marketing Fashion Campaign 40

Buzz Marketing for Technology

JUNE 27, 2008

Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Back to the Jungle Nielsens apt description of the online reader: "[U]sers are selfish, lazy, and ruthless. " Humans are informavores.

Nielsen 279

Nielsen Pluck MySpace Study 279

Webbiquity SMM

JULY 22, 2014

For example: “You knew you were in PR when you wined and dined a reporter over a 1 1/2-hour lunch with much camaraderie and laughter (while today) You know you are in PR when the reporter you previously worked with is now heading up editorial for a major brand.” You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS.

Press Release 217

Press Release Nielsen Blogger SEO 217

Hootsuite

MARCH 3, 2022

With more than 1 billion monthly active users and 3 billion global installations , TikTok has quickly become one of the most engaging social media platforms in the world. For marketers, TikTok opens up a world of consumers who are not only highly engaged but also consistently active. What makes TikTok so engaging? justinbieber. ?

Engagement 100

Engagement Tips Metrics Remix 100

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Diva Marketing Blog

FEBRUARY 23, 2009

  Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities. Others will be presented at our annual conference at the end of March.

Research 40

Research Social Media Cymfony Sample 40

Rebekah Radice

NOVEMBER 24, 2017

Let’s use “City Mixers” as an example. This will be top of funnel (awareness), middle of the funnel (nurture), and bottom of the funnel (activation) content that generates leads at every stage of the customer journey. For example, let’s say you’re a frozen yogurt shop in Los Angeles. What words jump out at you?

Hashtag 138

Hashtag Influencer Trends Industry 138

Mindjumpers

AUGUST 1, 2012

another big social media marketing player, assessed: “The Wildfire acquisition by Google is a prime example of the herd mentality of the market. Though no official statement has been made yet, Moller-Nielsen confirms the alliance. Which Social Network Has The Highest User Activity? What can we expect? www.informedtraining.co.uk/blog/2012/06/615/.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Oktopost

JUNE 9, 2020

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Sales reps with an active and engaging social profile are more likely to be recognized in the industry. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Janet Fouts

NOVEMBER 7, 2017

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. Take McDonalds #McDStories campaign, for example.

UGC 87

UGC Report Social Media Nielsen 87

Rebekah Radice

NOVEMBER 24, 2017

Let’s use “City Mixers” as an example. This will be top of funnel (awareness), middle of the funnel (nurture), and bottom of the funnel (activation) content that generates leads at every stage of the customer journey. For example, let’s say you’re a frozen yogurt shop in Los Angeles. What words jump out at you?

Hashtag 60

Hashtag Influencer Trends Industry 60

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. Your analogy of the yellow pages is such a good example of the 'old school' way of looking at things. What do you think? Worth a try?

Brands 143

Brands Content Social Media Consultant 143

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Most traditional marketing channels report potential reach, for example, circulation numbers for a newspaper.

Brands 32

Brands Metrics Blogger Survey 32

Buffer Social

JUNE 12, 2016

Stay active. Do you recognize some of your tweets in the following examples? Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands. I think it’s important to keep a few things in mind with this data: Lots of tweets equals lots of activity.

Twitter 81

Twitter Strategy Instagram Facebook 81