Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Sprout Social

AUGUST 25, 2022

For example, at Sprout, our content and social management is driven by our internal team members, but we contract content creation, too. For example, you will invest more resources into video content for platforms like YouTube and Instagram. Message spike alerts for increased activity. Ad campaigns. Automated Link Tracking.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Twist Image

MARCH 20, 2013

This was the news from Marketing Charts in today's news item titled, Americans Don't Watch 41% of Their Recorded TV Content. On a global basis, for example, they spend 7 hours a week watching films and movies, compared to 5.6 marketing charts. marketing charts. Never watched. hours for those without a DVR."

Nielsen 111

Nielsen Content RSS Newsletter 111

Socialmedia.biz

FEBRUARY 23, 2019

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) With regular activity on your social media platform, you’d be able to convince more and more people to not only engage with your content, but also try out your product or services.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 127

Metrics Postrank Klout Marketing 127

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Similarly, Nielsen ratings seem to be outdated.

Authentication 137

Authentication Nielsen How To Case Study 137

The Realtime Report

MARCH 24, 2016

Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even.

Retail 79

Retail Nielsen ROI Sentiment 79

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising. My response?

Engagement 131

Engagement Tips Facebook Nielsen 131

The Realtime Report

NOVEMBER 26, 2019

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. That’s why so many marketers and agencies gravitated so quickly to programmatic “TV” ad buying so they could quasi manage their digital ad buys. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Buffer Social

MAY 8, 2019

Ugly’s founders, Hugh Thomas and Joe Benn, are no strangers to the drinks industry after working together at Vita Coco, and over the years, the pair had grown tired the way many soft drinks were marketed. Market where your customers are. Marketing to a young, rebellious audience means embracing social media channels for Ugly.

Industry 74

Industry Meme Survey Authentication 74

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. Event activation. And later on we’ll show you why. Their main question was how to evaluate influencers.

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

MARCH 13, 2017

Let’s go back to the restaurant example for a second. One classic example is the Solomon Asch conformity experiment that took place in 1951. As you can imagine, social proof can be a very powerful tool for marketers when used correctly. Why Social Proof is Important for Digital Marketing. Awards and recognition.

Conversation 111

Conversation How To Review Influencer 111

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Activate Your in-House Army of Sharers. This ensures that your posts drive maximum engagement when shared.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin. HotelsMag Top 2010 Marketing Resolutions. Aaah Holidays.

Hotels 85

Hotels Tourism Travel Social Media 85

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Social Media Definitions. The “exact” meaning is different per medium.

Social Media 171

Social Media CPC CPA Aggregator 171

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script.

Press Release 217

Press Release Nielsen Blogger SEO 217

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Toby/Diva Marketing : Let’s take it from the top. Joel's Blog CRO-ing About Research @joelrubinson on Twitter.

Research 40

Research Social Media Cymfony Sample 40

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Buzz Marketing for Technology

JUNE 27, 2008

Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Back to the Jungle Nielsens apt description of the online reader: "[U]sers are selfish, lazy, and ruthless. " Humans are informavores.

Nielsen 279

Nielsen Pluck MySpace Study 279

Hootsuite

MARCH 3, 2022

With more than 1 billion monthly active users and 3 billion global installations , TikTok has quickly become one of the most engaging social media platforms in the world. For marketers, TikTok opens up a world of consumers who are not only highly engaged but also consistently active. What makes TikTok so engaging?

Engagement 100

Engagement Tips Metrics Remix 100

Rebekah Radice

NOVEMBER 24, 2017

Start by gathering data on your target market. Let’s use “City Mixers” as an example. Here I can see that my target market is a corporate career builder, established in their career, single, no children, and lives in an urban area. For example, let’s say you’re a frozen yogurt shop in Los Angeles.

Hashtag 138

Hashtag Influencer Trends Industry 138

Mindjumpers

AUGUST 1, 2012

Wildfire has won Facebook’s fbFound for start-up companies twice and in the beginning of this year, it became the first social media marketing company to have a software platform that integrates directly with Facebook, Twitter, YouTube, and LinkedIn. Though no official statement has been made yet, Moller-Nielsen confirms the alliance.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

Brands 143

Brands Content Social Media Consultant 143

Rebekah Radice

NOVEMBER 24, 2017

Start by gathering data on your target market. Let’s use “City Mixers” as an example. Here I can see that my target market is a corporate career builder, established in their career, single, no children, and lives in an urban area. For example, let’s say you’re a frozen yogurt shop in Los Angeles.

Hashtag 60

Hashtag Influencer Trends Industry 60

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Janet Fouts

NOVEMBER 7, 2017

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. Take McDonalds #McDStories campaign, for example. They analyzed more than 5.7

UGC 87

UGC Report Social Media Nielsen 87

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media 155

Social Media Radian6 Strategy SM2 155

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Most traditional marketing channels report potential reach, for example, circulation numbers for a newspaper.

Brands 32

Brands Metrics Blogger Survey 32

Buffer Social

JUNE 12, 2016

Stay active. These strategies are really good for consistent growth of your followers, and most of the advice you’ll read— How I Went From Zero to 380,000 Followers and Twitter Tips From a Marketer with 200K Followers —will be variations on many of these bullet points. Reach out to influencers. Follow other users.

Twitter 81

Twitter Strategy Instagram Facebook 81

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. Most marketers want to see data before making strategy adjustments. Luckily, there’s tons of research that supports the power of B2B Instagram marketing. Marketers rank video and images as the top two most valuable content formats for achieving their goals.

B2B 123

B2B Instagram How To Marketing 123

ProBlogger

JUNE 5, 2016

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Most traditional marketing channels report potential reach, for example, circulation numbers for a newspaper.

Brands 20

Brands Metrics Blogger Survey 20