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What is a customer journey map and how to make your own [examples included]

Sprout Social

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Some examples of goals include: Identify the top three customer pain points.

Examples 103
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Introduction to TikTok Ads: Custom Audiences

Jon Loomer

App Activity. In the meantime, here’s some documentation. In other words, I see nothing in the documentation that allows you to create different audiences for different forms. For more info on the events, here is some documentation from TikTok. I have not seen this documented officially. Lead Generation.

Eventful 206
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The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

You will now see a list of hundreds, if not thousands, of interests that Facebook has inferred based on your activities. Some examples: Social Media Examiner. Some examples: An Extremely Goofy Movie. Examples: Document. Does recency of activity matter? Manage Your Interests. So… are they accurate?

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Following the previous example, Brooklinen may need to invest more heavily in platforms that skew younger, like Snapchat and TikTok.

Analysis 184
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UK fashion influencers redefining style

Sprout Social

For example, the 2023 Global Industry Report: QSR Index shows the UK is a global leader in influencing marketing for quick service restaurant brands. The influencers you consider partnering with should also be active on the same channels as your audience. As her @-name suggests, she uses social media to document her fashion adventures.

Fashion 96
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Beneficiary and Payer Requirements for Meta Ads in the European Union

Jon Loomer

The ad agency isn’t the payer, for example. Since Meta’s documentation doesn’t mention other currently active ads targeting the EU, I assume that those will continue to run normally unless you attempt to edit or duplicate them. That may sound obvious, but there will be some confusion surrounding this.

Library 161
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A marketer’s guide to natural language processing (NLP)

Sprout Social

Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. Predictive text on your smartphone or email, text summaries from ChatGPT and smart assistants like Alexa are all examples of NLP-powered applications. The most common example of this application is chatbots.

Process 110